When Orbitz began putting together a strategy to target mobile commerce in late 2009 there were still plenty of questions as to how fast the travel-bo...
View articleSocial advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as...
View articleHow to engage each type of holiday shopper with your 2012 holiday display campaign. Read More...
View articleWhich would you rather be: the marketing team who generated response or the team who expressed sympathy? Read More...
View articleSearch engines need to catch up with how consumers shop and source information. Read More...
View articleDigital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physica...
View articleExecutives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketi...
View articleNinety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by loca...
View articleWhile the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...
View articleThere's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to del...
View articleIf you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the statu...
View articleMake sure you have a view of how your plans will play into people's hearts and minds this holiday season. Read More...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleThe telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Rea...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleDiscovery Digital realized how much it needed Facebook. And 1-800 Flowers has found new audiences on the fly that increased sales. Both claim that Big...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleAlternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales. Read More...
View articleHow one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Read More...
View articleDo you really know what your business process is? Read More...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articleMarketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua...
View articleRiding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articleCustomer engagement is truly the only tangible factor to determining social media marketing success. Read More...
View articleAOL looks to be number one in email again with its new webmail client Alto. Read More...
View articleWith the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...
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