Early Tests Show Flaws in Facebook Zip Code Targeting
Display Advertising

Early Tests Show Flaws in Facebook Zip Code Targeting

15y Zachary Rodgers

Early Tests Show Flaws in Facebook Zip Code Target...

Some Zip code segments don't match to Census data, according to analysis presented at SES. Read More...

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Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce
Analytics

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

15y Jack Aaronson

Glasses-Free 3D for Mobile and Laptops, Still Wait...

With glasses-free 3D screens there is no longer a barrier entry for consumers. Read More...

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Poptent: Rethink Everything You Know About Ads
Marketing

Poptent: Rethink Everything You Know About Ads

15y Gary Stein

Poptent: Rethink Everything You Know About Ads

How a crowdsource community site is stitching together two very powerful trends in video: creation and distribution. Read More...

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Publishing for the Future – Fuzzier Than the Dice on a Rearview Mirror?
Media

Publishing for the Future – Fuzzier Than the Dice on a Rearview Mirror?

15y Jeanniey Mullen

Publishing for the Future – Fuzzier Than the Dice ...

How do you build a strategy for success in publishing for four different generations that will be booming 10 years from now? Read More...

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Maintain Your 'Edge' in Ad Operations
Display Advertising

Maintain Your 'Edge' in Ad Operations

15y Kevin LeFew

Maintain Your 'Edge' in Ad Operations

Become more proactive in understanding user experiences in real time and finding issues before they are reported with these practices. Read More...

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The Biggest Issues With Mobile Web [Video]
Media

The Biggest Issues With Mobile Web [Video]

15y Tim McLaughlin

The Biggest Issues With Mobile Web [Video]

A continuing discussion on where mobile web is now and where it is heading. Read More...

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Google Dynamic Search Ads – A Double Edged Sword
Asia

Google Dynamic Search Ads – A Double Edged Sword

15y Shourya Ray Chaudhuri

Google Dynamic Search Ads – A Double Edged Sword

Google is introducing a new process of capturing long-tail keywords that promises higher traffic, but are these users who you want to target? Read Mor...

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Senior Ad Exec Dev Patel Leaves Yahoo
Display Advertising

Senior Ad Exec Dev Patel Leaves Yahoo

15y Zachary Rodgers

Senior Ad Exec Dev Patel Leaves Yahoo

A well-regarded steward of Yahoo's advertising products departs. Read More...

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Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Marketing

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

15y ClickZ News Staff

Execs & Accounts: Starcom USA, Rokkan, Big Spacesh...

New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...

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Macy's Extends QR Code Fashion Video Effort
Media

Macy's Extends QR Code Fashion Video Effort

15y Lisa Lacy

Macy's Extends QR Code Fashion Video Effort

A ClickZ visit to Macy's showed individual in-store execution may need work. Read More...

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Groupon Responds to Privacy Inquiry From Lawmakers
Data insights

Groupon Responds to Privacy Inquiry From Lawmakers

15y Kate Kaye

Groupon Responds to Privacy Inquiry From Lawmakers

Company revealed Q2 sales info and disclosed it no longer works with Omniture. Read More...

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AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

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Digital Requires the Remodeling of the Relic Agency Model
Marketing

Digital Requires the Remodeling of the Relic Agency Model

15y Augustine Fou

Digital Requires the Remodeling of the Relic Agenc...

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. Read More...

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The Right Way to Use CGM
Media

The Right Way to Use CGM

15y Tessa Wegert

The Right Way to Use CGM

Does your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Read More...

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Customer Data Munging and Reconciliation for Correlation
Analytics

Customer Data Munging and Reconciliation for Correlation

15y Jim Sterne

Customer Data Munging and Reconciliation for Corre...

What custom clothiers and tailors have in common with analytics professionals. Read More...

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Teach Your Parents Well
Marketing

Teach Your Parents Well

15y Anna Papadopoulos

Teach Your Parents Well

Five insights from observing children that can be applied to your career. Read More...

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Attention Planning
Asia

Attention Planning

15y Brandon Cheung

Attention Planning

Current standards of planning are outdated. Here's how to win attention online. Read More...

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Glam Media Rolls Out Mobile Ad Offering
Media

Glam Media Rolls Out Mobile Ad Offering

15y Jack Marshall

Glam Media Rolls Out Mobile Ad Offering

Lexus and Macy's among launch brands in effort to rival Apple. Read More...

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Facebook Comment Change Revives Pharma Call for FDA Guidelines
Healthcare & Pharma

Facebook Comment Change Revives Pharma Call for FDA Guidelines

15y Kate Kaye

Facebook Comment Change Revives Pharma Call for FD...

For pharma brands, the FDA is the elephant in Facebook comment room. Read More...

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Sports Authority Expands Shopkick Play Fourfold
Media

Sports Authority Expands Shopkick Play Fourfold

15y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

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How CNET Grew 5X on Facebook and Twitter Without Ads
Social

How CNET Grew 5X on Facebook and Twitter Without Ads

15y Christopher Heine

How CNET Grew 5X on Facebook and Twitter Without A...

Consumer tech site shows engagement tactics can boost social media fans. Read More...

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What to Expect When You're Expecting…a Media Commitment
Data insights

What to Expect When You're Expecting…a Media Commitment

15y Amy Manus

What to Expect When You're Expecting…a Media Commi...

Six tips to create more visibility behind the scenes and help you get on a pending media buy. Read More...

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Customer Service Excellence Drives Marketing Results
Social

Customer Service Excellence Drives Marketing Results

15y Dave Evans

Customer Service Excellence Drives Marketing Resul...

Four real-life examples of how specific actions in customer care can drive customer loyalty and preference higher. Read More...

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Privacy vs. Profit: The Emerging Privacy Economy
Email

Privacy vs. Profit: The Emerging Privacy Economy

15y Rick Buck

Privacy vs. Profit: The Emerging Privacy Economy

Three key guidelines to help bring customers back to your site...without creeping them out. Read More...

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Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

15y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

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Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Data insights

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

15y Jack Marshall

Google: Use of Rich Media Doubled in 2010, CTRs Re...

Search firm releases annual DoubleClick ad benchmarking data. Read More...

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Pawlenty Leaves Behind Online Video Legacy
Marketing

Pawlenty Leaves Behind Online Video Legacy

15y Kate Kaye

Pawlenty Leaves Behind Online Video Legacy

Now defunct presidential campaign's online video stood out and influenced others. Read More...

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