Best Buy Takes Shopkick's Mobile Rewards National
Media

Best Buy Takes Shopkick's Mobile Rewards National

15y Christopher Heine

Best Buy Takes Shopkick's Mobile Rewards National

Expansion comes after eight-month test. Read More...

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Facebook Tells Pharma Brands They Must Allow Comments
Healthcare & Pharma

Facebook Tells Pharma Brands They Must Allow Comments

15y Kate Kaye

Facebook Tells Pharma Brands They Must Allow Comme...

Pharma marketers that disable comments on their Facebook pages are in for a change. Read More...

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Loopt Will Distribute GrouponNow Deals
Media

Loopt Will Distribute GrouponNow Deals

15y Christopher Heine

Loopt Will Distribute GrouponNow Deals

Merchant discount platforms march towards mobile. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Swashbuckling Runs Amok in 'Pirates' Effort
Marketing

Swashbuckling Runs Amok in 'Pirates' Effort

15y Lisa Lacy

Swashbuckling Runs Amok in 'Pirates' Effort

A slew of "savvy" promotions, as Captain Jack Sparrow might call them. Read More...

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Why Facebook Places Will Kill Other Check-in Apps
Media

Why Facebook Places Will Kill Other Check-in Apps

15y Melinda Krueger

Why Facebook Places Will Kill Other Check-in Apps

If you are going to test check-ins, test it with the market leader. Read More...

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Italian Restaurant Chain Targets Graduates on Twitter, Facebook
Social

Italian Restaurant Chain Targets Graduates on Twitter, Facebook

15y Christopher Heine

Italian Restaurant Chain Targets Graduates on Twit...

Buca di Beppo runs first-ever promotion on micro-blogging site. Read More...

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Capitalizing on Knowsharing Behavior
Marketing

Capitalizing on Knowsharing Behavior

15y Gary Stein

Capitalizing on Knowsharing Behavior

The time gap between knowing and sharing has shrunk considerably, which means the volume of opportunities to knowshare has skyrocketed. Make sure you'...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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4 Reasons Not to Break Your Campaign's Continuity
Paid Search

4 Reasons Not to Break Your Campaign's Continuity

15y Andrew Goodman

4 Reasons Not to Break Your Campaign's Continuity

It's important to think about long-term strategies and compromises that minimize the damage caused to paid search ROI with needless rebuilds. Read Mor...

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Testing - What's the Big Idea?
Analytics

Testing - What's the Big Idea?

15y Bryan Eisenberg

Testing - What's the Big Idea?

Instead of trying to test endless variations of minutiae, look for the big ideas that impact customer experience and buying process. Read More...

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A Million Followers and Nothing Said
Asia

A Million Followers and Nothing Said

15y Ashok Lalla

A Million Followers and Nothing Said

How to prevent a click to follow from turning hollow for a celebrity brand. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Groupon Mimics LivingSocial, Offers $1 Deals
Media

Groupon Mimics LivingSocial, Offers $1 Deals

15y Christopher Heine

Groupon Mimics LivingSocial, Offers $1 Deals

Mobile deals initiative launches in Chicago. Read More...

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Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
Media

Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

15y Jack Marshall

Mobile News: Google Gets With Digitas, Velti Buys ...

Plus, mobile email use skyrockets. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

15y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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Building Commerce Around Your Facebook Community
Social

Building Commerce Around Your Facebook Community

15y Michael Della Penna

Building Commerce Around Your Facebook Community

Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Read More...

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Campaign and Site Partnerships With Extra Value
Media

Campaign and Site Partnerships With Extra Value

15y Tessa Wegert

Campaign and Site Partnerships With Extra Value

As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. ...

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The Basic Elements Found in Every Successful Agile Implementation
Marketing

The Basic Elements Found in Every Successful Agile Implementation

15y Ghennipher Weeks

The Basic Elements Found in Every Successful Agile...

Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Read More...

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Are You Using Microblogs and Mobile Apps to Engage Consumers?
Asia

Are You Using Microblogs and Mobile Apps to Engage Consumers?

15y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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Yahoo to Buy Premium Ad Network 5to1 for $28 Million
Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

15y Zachary Rodgers

Yahoo to Buy Premium Ad Network 5to1 for $28 Milli...

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Read More...

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Social Media Solutions on a Budget [Video]
Social

Social Media Solutions on a Budget [Video]

15y SES New York 2011

Social Media Solutions on a Budget [Video]

Free tools can drive new business and create awareness. Read More...

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Lawyers and Marketers React as Facebook Lifts Ad Restrictions
Social

Lawyers and Marketers React as Facebook Lifts Ad Restrictions

15y Christopher Heine

Lawyers and Marketers React as Facebook Lifts Ad R...

Alcohol, firearms, gambling, and gasoline sellers may benefit. Read More...

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IAB Europe Expands Through EIAA Merger
Data insights

IAB Europe Expands Through EIAA Merger

15y Jack Marshall

IAB Europe Expands Through EIAA Merger

European online ad bodies combine to form single industry voice. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile
Data insights

Location-Based Marketing: The Convergence of Social and Mobile

15y Liana Evans

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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