The Week in Ads: Red Bull, Starbucks, IBM [Gallery]
Display Advertising

The Week in Ads: Red Bull, Starbucks, IBM [Gallery]

15y Jack Marshall

The Week in Ads: Red Bull, Starbucks, IBM [Gallery...

A look at some of the most creative and engaging display ads from around the web last week. Read More...

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Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?
Social

Do Foursquare Flirtations Mean Fourth Term Run for Bloomberg?

15y Christopher Heine

Do Foursquare Flirtations Mean Fourth Term Run for...

"Mayor Mike" is suddenly all about checking in. Read More...

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Publishers Build Out Digital Marketing Services
Marketing

Publishers Build Out Digital Marketing Services

15y Anna Maria Virzi

Publishers Build Out Digital Marketing Services

From custom ads to custom apps, publishers increasingly tailor content for advertisers. Read More...

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QR Codes Gain Critical Mass
Analytics

QR Codes Gain Critical Mass

15y Jack Aaronson

QR Codes Gain Critical Mass

QR codes are vying for the mobile consumer. And it appears they're winning them over. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

15y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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Mobile Promise and Problems - Agency Execs Weigh In [Video]
Media

Mobile Promise and Problems - Agency Execs Weigh In [Video]

15y Jack Marshall

Mobile Promise and Problems - Agency Execs Weigh I...

Mobile has come of age but numerous marketing challenges remain. Read More...

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Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'
Data insights

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

15y Amara Mastronardi

Mitsubishi Creates 360-Degree Test Drive on 'Most ...

Viewers can interact with 360-degree videos. Read More...

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Buddy Media Hopes Spinback Buy Boosts Social ROI Tracking
Social

Buddy Media Hopes Spinback Buy Boosts Social ROI Tracking

15y Christopher Heine

Buddy Media Hopes Spinback Buy Boosts Social ROI T...

Retailers "like" seeing revenue actually tied to Facebook. Read More...

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Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

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So How Is the Job Market Looking in 2011?
Marketing

So How Is the Job Market Looking in 2011?

15y Jake Langwith

So How Is the Job Market Looking in 2011?

Workers in four key digital marketing disciplines are in demand. Read More...

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The Agency as VC
Marketing

The Agency as VC

15y Adam Cahill

The Agency as VC

An interview with Darren Herman of kbs+p Ventures. Read More

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Worst Weatherman Best Practices
Media

Worst Weatherman Best Practices

15y Tessa Wegert

Worst Weatherman Best Practices

A look at how one brand created a great campaign by stirring up a perfect storm of media. Read More...

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Watch Your Language
Analytics

Watch Your Language

15y Jim Sterne

Watch Your Language

What is your company's language really saying about you? Read More

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Tips for Successful Integration of Search and Social Media Campaigns
Asia

Tips for Successful Integration of Search and Social Media Campaigns

15y Antony Yiu

Tips for Successful Integration of Search and Soci...

Do not shortchange your social media campaign by ignoring paid media. Consider this three tips to make your content searchable. Read More...

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Foursquare Campaign Targets Gas Prices
Media

Foursquare Campaign Targets Gas Prices

15y Christopher Heine

Foursquare Campaign Targets Gas Prices

Check-ins get $2 off at the pump. Read More

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Dell's Purchase Data Shows Power of Social Newsfeeds
Social

Dell's Purchase Data Shows Power of Social Newsfeeds

15y Christopher Heine

Dell's Purchase Data Shows Power of Social Newsfee...

Consumers rarely go to brand pages on Facebook and Twitter while deciding what to buy. Read More...

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Facebook Asks FEC For Ad Disclaimer Guidance
Marketing

Facebook Asks FEC For Ad Disclaimer Guidance

15y Kate Kaye

Facebook Asks FEC For Ad Disclaimer Guidance

Request follows one from Google resulting in a confusing non-decision from the commission. Read More...

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Execs: MediaCom Adds Digital Director; R/GA Launches Practices
Media

Execs: MediaCom Adds Digital Director; R/GA Launches Practices

15y Amara Mastronardi

Execs: MediaCom Adds Digital Director; R/GA Launch...

Plus hiring news at About.com and Cake Group. Read More...

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Agile Marketing: The 'Flop'
Marketing

Agile Marketing: The 'Flop'

15y Brian Massey

Agile Marketing: The 'Flop'

Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a thre...

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Money and Lists Sizes Aren't Everything
Email

Money and Lists Sizes Aren't Everything

15y Dennis Dayman

Money and Lists Sizes Aren't Everything

It's time to cut down your list to consumers who are truly engaged with your brand and want to receive your message – now if only you could convince y...

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7 Tools to Track Your Digital Footprint and Shadows
Data insights

7 Tools to Track Your Digital Footprint and Shadows

15y Erik Qualman

7 Tools to Track Your Digital Footprint and Shadow...

These free tools will help you understand and enhance what image you are projecting online. Read More...

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New Director of Self-Regulatory Group Plans for Global Rollout
Marketing

New Director of Self-Regulatory Group Plans for Global Rollout

15y Kate Kaye

New Director of Self-Regulatory Group Plans for Gl...

DAA names Peter Kosmala as its first managing director. Read More...

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Groupon Offers $10 Incentive for Mobile App Use
Media

Groupon Offers $10 Incentive for Mobile App Use

15y Jack Marshall

Groupon Offers $10 Incentive for Mobile App Use

Bid to accelerate mobile adoption. Read More

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Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Media

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

15y Jack Marshall

Brand Ad Dollars Continue Migration From TV to Onl...

Exchange-based buying still struggles to gain traction, however. Read More...

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Kids Study: More Media Use at a Younger Age
Media

Kids Study: More Media Use at a Younger Age

15y Susan Kuchinskas

Kids Study: More Media Use at a Younger Age

Live TV remains top media activity but is joined by email, games, and web surfing. Read More...

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Clorox Tests Facebook's Video-Ads-for-Credits Platform
Social

Clorox Tests Facebook's Video-Ads-for-Credits Platform

15y Christopher Heine

Clorox Tests Facebook's Video-Ads-for-Credits Plat...

Gamers can earn credits by watching "Green Works" spots. Read More...

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GOP's Digital Operations Not Ready for 2012, Insiders Say
Marketing

GOP's Digital Operations Not Ready for 2012, Insiders Say

15y Kate Kaye

GOP's Digital Operations Not Ready for 2012, Insid...

The RNC is hiring digital staff but some worry it's too little too late. Read More...

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