Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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Cannes Lions Evolves: New 'Effectiveness' Category Resonates
Agency Spotlight

Cannes Lions Evolves: New 'Effectiveness' Category Resonates

15y Zachary Rodgers

Cannes Lions Evolves: New 'Effectiveness' Category...

Agencies respond as festival prepares to honor impact of creative work. Read More...

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Display and Search Together: 'Never Say Never'
Conference Coverage

Display and Search Together: 'Never Say Never'

15y Kerstin Baker-Ash

Display and Search Together: 'Never Say Never'

Boost your campaign's ROI by integrating display and search. Read More...

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F-Commerce, the Arrival of the Facebook Consumer
Social

F-Commerce, the Arrival of the Facebook Consumer

15y Janice Diner

F-Commerce, the Arrival of the Facebook Consumer

Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Read More...

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What's the Deal? Groupon for Hamburger Helper
Media

What's the Deal? Groupon for Hamburger Helper

15y Harry Gold

What's the Deal? Groupon for Hamburger Helper

Social couponing is exploding. How can you make it work for your brand? Read More...

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How to Bring Storytelling to Analytics
Analytics

How to Bring Storytelling to Analytics

15y Neil Mason

How to Bring Storytelling to Analytics

Fewer numbers can give greater insight if they are the right numbers. Read More...

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Latinos and the Language of Media
Marketing

Latinos and the Language of Media

15y Gustavo Razzetti

Latinos and the Language of Media

A look at how the launch of a new show can become a turning point for Hispanic TV. Read More...

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Building Social Currency: 3 Things You Need to Know
Asia

Building Social Currency: 3 Things You Need to Know

15y Vincent Teo

Building Social Currency: 3 Things You Need to Kno...

To create a campaign that will go viral, you'll need social currency – consider this framework. Read More...

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KLM's In-Flight Dance Party to Miami: A Social Media Tale
Social

KLM's In-Flight Dance Party to Miami: A Social Media Tale

15y Christopher Heine

KLM's In-Flight Dance Party to Miami: A Social Med...

Dutch airline dishes on one of 2011's best social media marketing stories. Read More...

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Groupon Launches Ticketing Deals via Live Nation Partnership
Social

Groupon Launches Ticketing Deals via Live Nation Partnership

15y Jack Marshall

Groupon Launches Ticketing Deals via Live Nation P...

Ticketmaster owner teams with Groupon to launch deals site dedicated to concerts, sports, and other live events. Read More...

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Teens Roll Their Eyes at Foursquare, Facebook Places
Media

Teens Roll Their Eyes at Foursquare, Facebook Places

15y Christopher Heine

Teens Roll Their Eyes at Foursquare, Facebook Plac...

U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

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Clients: The Mysterious Creature
Marketing

Clients: The Mysterious Creature

15y Sean Carton

Clients: The Mysterious Creature

Four insights into what clients want and how you can give it to them. Read More...

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Paralyzing Your Visitors With Too Many Choices
Acquisition

Paralyzing Your Visitors With Too Many Choices

15y Tim Ash

Paralyzing Your Visitors With Too Many Choices

A look at how one company's home page is suffocating its customers with too many options and distractions. Read More...

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Video Advertising Strategy: Audience Optimization
Display Advertising

Video Advertising Strategy: Audience Optimization

15y Xuhui Shao

Video Advertising Strategy: Audience Optimization

Four areas for a winning video ad campaign strategy. Second in a series. Read More...

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The Relevance Imperative: Why and How To Become Relevant
Email

The Relevance Imperative: Why and How To Become Relevant

15y David Daniels

The Relevance Imperative: Why and How To Become Re...

Consumers require different methods to be seduced into allowing a brand to remain in their lives. Read More...

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The Impact of Display on Search
Search

The Impact of Display on Search

15y Julie Batten

The Impact of Display on Search

Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Read More...

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Search Engine Marketing – A Brief History and a Promising Future
Asia

Search Engine Marketing – A Brief History and a Promising Future

15y Shourya Ray Chaudhuri

Search Engine Marketing – A Brief History and a Pr...

In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Read More...

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Tourism Queensland Travels Far With LinkedIn Ads
Data insights

Tourism Queensland Travels Far With LinkedIn Ads

15y Christopher Heine

Tourism Queensland Travels Far With LinkedIn Ads

Award-winning team focuses on networking site to target company execs. Read More...

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Two More Online Privacy Bills to Hit Congress
Data insights

Two More Online Privacy Bills to Hit Congress

15y Kate Kaye

Two More Online Privacy Bills to Hit Congress

Another do-not-track bill is expected in the U.S. Senate soon, while in the House, a new draft bill tackles young people's data. Read More...

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Execs: P&G Taps Digital Chief, LBi Names Director of Innovation
CPG

Execs: P&G Taps Digital Chief, LBi Names Director of Innovation

15y Amara Mastronardi

Execs: P&G Taps Digital Chief, LBi Names Direc...

Plus moves at Dachis Group, LocalResponse, and Attik. Read More...

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The Week in Ads: BlackBerry, Thor, Kohl's [Gallery]
Display Advertising

The Week in Ads: BlackBerry, Thor, Kohl's [Gallery]

15y Jack Marshall

The Week in Ads: BlackBerry, Thor, Kohl's [Gallery...

A look at some of the best online ad executions from around the Web this week. Read More...

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The 2nd Wave of Location-Based Services
Media

The 2nd Wave of Location-Based Services

15y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

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The Consumer Is Boss: A 10-Year Perspective
Analytics

The Consumer Is Boss: A 10-Year Perspective

15y Bryan Eisenberg

The Consumer Is Boss: A 10-Year Perspective

Companies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Read More...

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Retargeting: Beyond the Basics
Paid Search

Retargeting: Beyond the Basics

15y Lisa Raehsler

Retargeting: Beyond the Basics

Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Read More...

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Local Banks Are Very '90s With Digital Marketing
Asia

Local Banks Are Very '90s With Digital Marketing

15y Patrick Tam

Local Banks Are Very '90s With Digital Marketing

Banks are missing out on ways to leverage customers through digital marketing. Here's why. Read More...

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Tablet Devices Eat Into Desktop, Laptop Use
Media

Tablet Devices Eat Into Desktop, Laptop Use

15y Jack Marshall

Tablet Devices Eat Into Desktop, Laptop Use

Tablet owners say devices are replacing their need for laptops and desktops. Read More...

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Draftfcb Boosts London Presence With Blue Barracuda Purchase
Marketing

Draftfcb Boosts London Presence With Blue Barracuda Purchase

15y Jack Marshall

Draftfcb Boosts London Presence With Blue Barracud...

Acquisition will grow its London base by 50 percent and enhance its digital capabilities. Read More...

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