10% of Search Ad Clicks From Mobile
Data insights

10% of Search Ad Clicks From Mobile

15y Jack Marshall

10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...

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South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

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Convergence Should Be More Than a Buzzword for Email Marketers
Advanced Email Marketing

Convergence Should Be More Than a Buzzword for Email Marketers

15y Ryan Deutsch

Convergence Should Be More Than a Buzzword for Ema...

Apple successfully embedded email marketing in the customer experience. Here's how. Read More...

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New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends
Media

New Online Coupon for Retailers and CPGs Helps Justify Online Media Spends

15y Hollis Thomases

New Online Coupon for Retailers and CPGs Helps Jus...

We're seeing a new kind of coupon with Coupon Factory, a digital couponing and promotions engine conceived specifically with the retail or CPG's own s...

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Dear Yahoo, I Hate You
Search

Dear Yahoo, I Hate You

15y Sage Lewis

Dear Yahoo, I Hate You

What happened to Yahoo? A heartbreaking tale. Read More

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Obama's 2012 Latino Challenge: The Missing Playbook
Marketing

Obama's 2012 Latino Challenge: The Missing Playbook

15y Giovanni Rodriguez

Obama's 2012 Latino Challenge: The Missing Playboo...

Despite the President's expected surge in voter approval, one of the most important playbooks is still missing in action. Read More...

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Local.com Shopping Spree Yields Deals and Real-Time Product Search
Ecommerce

Local.com Shopping Spree Yields Deals and Real-Time Product Search

15y Susan Kuchinskas

Local.com Shopping Spree Yields Deals and Real-Tim...

Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Read More...

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Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
Media

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

15y Kate Kaye

Xbox, Hulu Are Latest to Let Sponsors Liberate Pai...

Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Read More...

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Jack Daniel's Is First Spirits Brand to Buy Twitter Ads
Social

Jack Daniel's Is First Spirits Brand to Buy Twitter Ads

15y Jack Marshall

Jack Daniel's Is First Spirits Brand to Buy Twitte...

Uses social platform to launch Tennessee Honey whiskey product. Read More...

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Reebok's Mobile Program Goes Geo-Social
Media

Reebok's Mobile Program Goes Geo-Social

15y Christopher Heine

Reebok's Mobile Program Goes Geo-Social

Brand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...

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Take a Tablet for Your Marketing
Actionable Analysis

Take a Tablet for Your Marketing

15y Heidi Cohen

Take a Tablet for Your Marketing

5 tablet marketing tactics. Read More

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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks
Marketing

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

15y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

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Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

15y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

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Birthday E-mails: A Missed Opportunity
Email

Birthday E-mails: A Missed Opportunity

15y Jeanne Jennings

Birthday E-mails: A Missed Opportunity

Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Read More...

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'Adjust' Your Video Strategies for Better Results
Display Advertising

'Adjust' Your Video Strategies for Better Results

15y Mike Baker

'Adjust' Your Video Strategies for Better Results

High-quality video inventory and advanced measurement and analytics tools are driving the growth and maturation of video advertising... Read More...

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Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns
Asia

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

15y Joshua Maa

Chasing New Mobile Technology May Not Lead to the ...

Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...

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The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]
Display Advertising

The Week in Ads: Jack Daniel's, Fast Five, Miracle Whip [Gallery]

15y Jack Marshall

The Week in Ads: Jack Daniel's, Fast Five, Miracle...

A look at some of the best online ad executions from around the Web this week. Read More...

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Finance Search CPCs Grew Substantially in March
Data insights

Finance Search CPCs Grew Substantially in March

15y Jack Marshall

Finance Search CPCs Grew Substantially in March

Advertisers in the finance category spent 40 percent more on search ad clicks in March. Read More...

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Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
CPG

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips

15y Christopher Heine

Frito-Lay Thanks 1.5M New Facebook 'Likes' With Ba...

PepsiCo keeps the pedal down on social media marketing. Read More...

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Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutters
Marketing

Agency News: Vivaki's Social Chief; Troy Kelley to R/GA; Modernista Shutter...

15y Amara Mastronardi

Agency News: Vivaki's Social Chief; Troy Kelley to...

Plus hires and wins at Organic, Davis Elen, and Connelly Digital. Read More...

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DNC and Obama Spent Half Million Online This Year
Marketing

DNC and Obama Spent Half Million Online This Year

15y Kate Kaye

DNC and Obama Spent Half Million Online This Year

Democrats, along with President Obama's campaign, have spent $500,000 this year. Read More...

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EA's New Media Sales Head to Focus on Cross-Platform
Media

EA's New Media Sales Head to Focus on Cross-Platform

15y Jack Marshall

EA's New Media Sales Head to Focus on Cross-Platfo...

Video game publisher hopes to integrate brands in its gaming properties. Read More...

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Is an Email Address Personally Identifiable Info?
Marketing

Is an Email Address Personally Identifiable Info?

15y Anna Maria Virzi

Is an Email Address Personally Identifiable Info?

Organizations must protect customer email addresses. The alternative could end up being costly. Read More...

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Always Play the Trifecta
Media

Always Play the Trifecta

15y Jeanniey Mullen

Always Play the Trifecta

If you are in digital publishing, you have three powerful forces that all play a role in defining what your strategy should be, and how to best drive ...

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Death of the Google Tag
Paid Search

Death of the Google Tag

15y Kevin Lee

Death of the Google Tag

What prompted Google to "retire" Google Tag and how will this affect your advertising campaign? Read More...

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Decentralization of the User Experience Case Study: Pinterest
Analytics

Decentralization of the User Experience Case Study: Pinterest

15y Jack Aaronson

Decentralization of the User Experience Case Study...

It is now possible to extend the reach of our brands beyond our domain and onto any site the user is visiting. See how Pinterest is accomplishing this...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

15y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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