Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

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Random House Buys Digital Agency With Mobile Focus
Media

Random House Buys Digital Agency With Mobile Focus

15y Kate Kaye

Random House Buys Digital Agency With Mobile Focus

Random House owner Bertelsmann has purchased Smashing Ideas, which specializes in putting books on devices like the iPad. Read More...

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Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools
Media

Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools

15y Jack Marshall

Mobile Ad Vendors Ease Production Burdens With Sel...

Mobile ad networks and platforms seek ways to streamline ad production. Read More...

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Social Media Monitors Measure Singapore Election Buzz
Asia

Social Media Monitors Measure Singapore Election Buzz

15y Adaline Lau

Social Media Monitors Measure Singapore Election B...

Several social media monitoring firms are providing Singapore election buzz stats. Read More...

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Dos Equis Truck Offers Tacos for the Brave, With a Facebook Tie-In
Marketing

Dos Equis Truck Offers Tacos for the Brave, With a Facebook Tie-In

15y Lisa Lacy

Dos Equis Truck Offers Tacos for the Brave, With a...

NYC taco track is giving away grasshopper, ostrich, and cow tongue delicacies. Read More...

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Open Letter to Facebook (Per Your Email Program)
Email

Open Letter to Facebook (Per Your Email Program)

15y Simms Jenkins

Open Letter to Facebook (Per Your Email Program)

Your email marketing stinks. Here are five ways to fix it. Read More...

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When Is It Time To Join The Conversation?
Community Management

When Is It Time To Join The Conversation?

15y Caroline Chen

When Is It Time To Join The Conversation?

Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Read More...

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Business Listing Management
Local

Business Listing Management

15y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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To App or Not to App? Branded Apps Drive User Relationships
Media

To App or Not to App? Branded Apps Drive User Relationships

15y Rob Weber

To App or Not to App? Branded Apps Drive User Rela...

Tips for brands that want to connect with customers on smartphones. Read More...

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If It Makes You Happy…Go Digital!
Marketing

If It Makes You Happy…Go Digital!

15y Jonathan Shapiro

If It Makes You Happy…Go Digital!

The digital deluge provides unprecedented dynamic, personalizable, trackable, and effective tools worthwhile for communication and advertising. Read M...

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Royal Wedding Creates Opportunities for Brands
Media

Royal Wedding Creates Opportunities for Brands

15y Tessa Wegert

Royal Wedding Creates Opportunities for Brands

The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...

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Six Stages of Social Media Maturity
Asia

Six Stages of Social Media Maturity

15y Gaurav Mishra

Six Stages of Social Media Maturity

From tools and tactics to platforms and processes - a framework to social media strategy. Read More...

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Scott Brown Goes on Web Defensive Against League of Women Voters
Marketing

Scott Brown Goes on Web Defensive Against League of Women Voters

15y Kate Kaye

Scott Brown Goes on Web Defensive Against League o...

Republican from Massachusetts latches onto group's anti-Brown message, in part to help fuel his 2012 reelection campaign. Read More...

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RIM Deal Could Further Bing's Mobile Search Presence
Media

RIM Deal Could Further Bing's Mobile Search Presence

15y Jack Marshall

RIM Deal Could Further Bing's Mobile Search Presen...

Partnership could help Microsoft chip away at Google's dominance of mobile search. Read More...

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Efficient Frontier Buys Social Agency Context Optional
Social

Efficient Frontier Buys Social Agency Context Optional

15y Douglas Quenqua

Efficient Frontier Buys Social Agency Context Opti...

San Francisco-based Context Optional is a Facebook preferred developer. Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

15y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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The Dark Side of Social Media
Social

The Dark Side of Social Media

15y Susan Kuchinskas

The Dark Side of Social Media

For angry influencers, social bombing proves easier than search bombing. Read More...

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AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down
Media

AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down

15y Zachary Rodgers

AOL Display Ad Revenue Up (Finally), But Overall A...

Also, AOL partners with Hearst to sell Portrait display ads on magazine sites. Read More...

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Your Social Media Road Map: 3 Steps to Success
Social

Your Social Media Road Map: 3 Steps to Success

15y Dave Evans

Your Social Media Road Map: 3 Steps to Success

How to develop a social technology plan that serves customers and your business. Read More...

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SEO + QR Codes
Search

SEO + QR Codes

15y Crispin Sheridan

SEO + QR Codes

Bridging the gap of online and offline marketing with QR codes. Read More

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Search Retargeting - Where Search and Media Meet
Marketing

Search Retargeting - Where Search and Media Meet

15y Robin Neifield

Search Retargeting - Where Search and Media Meet

10 ways to think about search retargeting in your overall plan. Read More...

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Retargeting - 3 Approaches for Advertisers
Data insights

Retargeting - 3 Approaches for Advertisers

15y Rob Graham

Retargeting - 3 Approaches for Advertisers

While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Read More...

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3 Tactics to Add Dynamic Content to Your Email Program
Email

3 Tactics to Add Dynamic Content to Your Email Program

15y Mike Hotz

3 Tactics to Add Dynamic Content to Your Email Pro...

Integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning. Read More...

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Clorox Sponsors First 'DailyBuzz' Site from Federated Media
CPG

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

15y Lisa Lacy

Clorox Sponsors First 'DailyBuzz' Site from Federa...

Series of new sites will curate content on specific topics with a variety of brands attached. Read More...

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Topline Findings: The Interplay of Search and Social
Asia

Topline Findings: The Interplay of Search and Social

15y Andy Radovic

Topline Findings: The Interplay of Search and Soci...

Is running a search program the best way to attract your audience or creating a fan page more effective? A recent study suggests you need both. Read M...

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Martha Stewart Dishes on MSLO Tablet Initiatives
Media

Martha Stewart Dishes on MSLO Tablet Initiatives

15y Lisa Lacy

Martha Stewart Dishes on MSLO Tablet Initiatives

Also, Stewart is creating videos linked to product QR codes. Read More...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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