Google re-brands chatbot to Gemini and launches new subscription
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Google re-brands chatbot to Gemini and launches new subscription

2y ClickZ News Staff

Google re-brands chatbot to Gemini and launches ne...

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks, Read More...

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Words matter. Learning from BMW and MG's net-zero error
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Words matter. Learning from BMW and MG's net-zero error

2y ClickZ News Staff

Words matter. Learning from BMW and MG's net-zero ...

When BMW and MG falsely advertised "zero emissions" cars, regulators roared "greenwashing," sounding an alarm for any hasty marketer missing key conte...

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Why SMS marketing should form a core part of your strategy
Analytics

Why SMS marketing should form a core part of your strategy

2y ClickZ News Staff

Why SMS marketing should form a core part of your ...

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strat...

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Why customer feedback should be any company's guiding compass
Analytics

Why customer feedback should be any company's guiding compass

2y ClickZ News Staff

Why customer feedback should be any company's guid...

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly pro...

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy
Digital Marketing

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign...

2y ClickZ News Staff

Marketo Filters Out the Bots: What Accurate Email ...

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing c...

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Brand 'I Dos': Unlocking Growth Through Partnerships
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Brand 'I Dos': Unlocking Growth Through Partnerships

2y ClickZ News Staff

Brand 'I Dos': Unlocking Growth Through Partnershi...

Brand partnerships can amplify reach and drive growth, with success depending on strategic alignment, audience segmentation, and blending physical and...

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Snapchat doesn't want to be another form of social media
Advertising & Promotion

Snapchat doesn't want to be another form of social media

2y ClickZ News Staff

Snapchat doesn't want to be another form of social...

Snapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...

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Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Third-Party Cookies
Marketing

Marketers Pivot to Privacy-Minded Strategies Amid Google's Phase-Out of Thi...

2y ClickZ News Staff

Marketers Pivot to Privacy-Minded Strategies Amid ...

Google's phasing out of third-party cookies prompts marketers to adopt privacy-minded strategies, focusing on first-party data, contextual targeting, ...

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Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand Growth
AI

Collaboration between Dentsu and AWS to Expand GenAI Advancements for Brand...

2y ClickZ News Staff

Collaboration between Dentsu and AWS to Expand Gen...

Dentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...

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Why Accessibility Will be the Foundation of Marketing Strategies in 2024
Campaigns

Why Accessibility Will be the Foundation of Marketing Strategies in 2024

2y ClickZ News Staff

Why Accessibility Will be the Foundation of Market...

How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. Read More...

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The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google
Advertising & Promotion

The Surprising Success of YouTube Subscriptions: Driving $15 billion in Rev...

2y ClickZ News Staff

The Surprising Success of YouTube Subscriptions: D...

The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. Read ...

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Publicis' Reinvention: Transforming the Future with Generative AI
AI

Publicis' Reinvention: Transforming the Future with Generative AI

2y ClickZ News Staff

Publicis' Reinvention: Transforming the Future wit...

Through strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...

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How to use content to build authority in your niche
Insights

How to use content to build authority in your niche

2y Daniel Tannenbaum

How to use content to build authority in your nich...

As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build au...

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From home to out-of-home, understanding the evolution of voice usage
Marketing Technology

From home to out-of-home, understanding the evolution of voice usage

3y Nitin Dhamelia

From home to out-of-home, understanding the evolut...

As voice technology extends beyond the home we explore its growing usage in public settings and the implications for brands and customer experiences R...

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Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

3y Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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Voice search consumer trends: D2C brands, are you listening?
Artificial intelligence

Voice search consumer trends: D2C brands, are you listening?

3y Nitin Dhamelia

Voice search consumer trends: D2C brands, are you ...

Unpack insights and tap into the power of voice SEO (VSEO) for your digital marketing strategy with this roadmap Read More...

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Transforming the B2B2C model: Stanley Black & Decker's journey
Analyzing Customer Data

Transforming the B2B2C model: Stanley Black & Decker's journey

3y Team ClickZ

Transforming the B2B2C model: Stanley Black & Deck...

Shifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

3y Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

3y Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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A blueprint to selecting visuals that boost SEO in a TikTok-centric world
Brand experience

A blueprint to selecting visuals that boost SEO in a TikTok-centric world

3y Matthew O'Such

A blueprint to selecting visuals that boost SEO in...

Marketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...

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Future of marketing: will generative AI mean everything or nothing?
Artificial intelligence

Future of marketing: will generative AI mean everything or nothing?

3y Peter Rice

Future of marketing: will generative AI mean every...

If 2022 was the breakout, 2023 is about breaking in and navigating real-time challenges, here is a roadmap to help you strategize Read More...

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability
Advertising & Promotion

B2B advertising doesn’t need to be boring: why creativity is a key driver o...

3y Tyrona Heath

B2B advertising doesn’t need to be boring: why cre...

Ahead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...

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Is ecommerce blogging still worth the investment?
Content

Is ecommerce blogging still worth the investment?

3y Ann Smarty

Is ecommerce blogging still worth the investment?

The answer is "yes!" - here is how to do it right to engage, inform, and acquire new customers Read More...

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Four principles for finding success in digital commerce marketplaces
Commerce & Sales

Four principles for finding success in digital commerce marketplaces

3y Paul Lynch & Kalpan Vyas

Four principles for finding success in digital com...

Launching a digital marketplace has become a popular strategy for B2B and B2C brands alike. While marketplace businesses grew at double the pace of tr...

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The secrets to getting the best SEO traffic without even ranking
Search

The secrets to getting the best SEO traffic without even ranking

3y Daniel Tannenbaum

The secrets to getting the best SEO traffic withou...

Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alter...

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How SEO is changing because of ChatGPT
Search

How SEO is changing because of ChatGPT

3y Daniel Tannenbaum

How SEO is changing because of ChatGPT

When ChatGPT was introduced in 2022, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO R...

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Winning at search: why vigilance and strategy alignment are necessary evils
Data-Driven Marketing

Winning at search: why vigilance and strategy alignment are necessary evils

3y Prasanna Dhungel

Winning at search: why vigilance and strategy alig...

As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategi...

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