Harness 2022's holiday marketing data strategy to win the next one's
Competition

Harness 2022's holiday marketing data strategy to win the next one's

3y Ann Smarty

Harness 2022's holiday marketing data strategy to ...

Big-season marketing data can be hard to revive and reuse because it is quite ephemeral, here’s how to capture it Read More...

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Seven digital marketing budget optimization tips for 2023
Marketing budget

Seven digital marketing budget optimization tips for 2023

3y Neal Schaffer

Seven digital marketing budget optimization tips f...

Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try t...

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The 3M levers advertisers can use to trigger positive behavior change
Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

3y Mark DiMassimo

The 3M levers advertisers can use to trigger posit...

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read More...

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Optimizing Black Friday email campaigns with dynamic content automation
Email

Optimizing Black Friday email campaigns with dynamic content automation

3y Cynthia Price

Optimizing Black Friday email campaigns with dynam...

Including your most popular items is especially fruitful for building Black Friday demand. Shoppers often want gifts for others or exclusive discounts...

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Maintaining safety and compliance through lean economies
Marketing

Maintaining safety and compliance through lean economies

3y David Nicholson

Maintaining safety and compliance through lean eco...

Economic uncertainty is a chance for marketers to get ahead, but ensure visibility and compliance are top of mind, says Brandverity's Chappell Read Mo...

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Marketing in a recession: benefits of affiliates and partnerships
Marketing

Marketing in a recession: benefits of affiliates and partnerships

3y David Nicholson

Marketing in a recession: benefits of affiliates a...

As industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...

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Aligning sales and marketing communications to drive new business offerings
Management

Aligning sales and marketing communications to drive new business offerings

4y Kimberly Zhang

Aligning sales and marketing communications to dri...

Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change...

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Building a bulletproof marketing collaboration strategy
Brand experience

Building a bulletproof marketing collaboration strategy

4y Ann Smarty

Building a bulletproof marketing collaboration str...

Marketing collaboration has been popular for a few years but it saw a huge boost over the pandemic months when businesses had to look for virtual ways...

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Five ideas for creating personalized targeting without cookies
Content & Experience

Five ideas for creating personalized targeting without cookies

4y John Rampton

Five ideas for creating personalized targeting wit...

Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strat...

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Growth marketing trends that will affect how businesses plan for 2023
Digital Marketing

Growth marketing trends that will affect how businesses plan for 2023

4y John Hall

Growth marketing trends that will affect how busin...

Your business can get lost in the weeds if you get off track using an outdated map, here are some up-to-date growth marketing strategies Read More...

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CMOs and CIOs: The new growth accelerators
Analyzing Customer Data

CMOs and CIOs: The new growth accelerators

4y Michael Collins

CMOs and CIOs: The new growth accelerators

The formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...

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What's the next chapter of the marketing story within sales relationships?
Educating leadership

What's the next chapter of the marketing story within sales relationships?

4y Katrina Klier

What's the next chapter of the marketing story wit...

How sales and marketing leaders can achieve better integration and drive person-to-person interactions through strategy, process, and martech Read Mor...

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The three pillars of exceptional customer experiences across platforms
Digital transformation

The three pillars of exceptional customer experiences across platforms

4y Marissa Pick

The three pillars of exceptional customer experien...

Top B2B marketing expert and influencer, Marissa Pick on building strong customer experience and service strategies with people, processes, and techno...

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Four ways to predict (and prevent) a reputation crisis
Digital Marketing

Four ways to predict (and prevent) a reputation crisis

4y Ann Smarty

Four ways to predict (and prevent) a reputation cr...

Techniques to effectively handle and probably even come out as a winner Read More...

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Coping without cookies: A new paradigm for data privacy
Actionable analysis

Coping without cookies: A new paradigm for data privacy

4y Peter Rice

Coping without cookies: A new paradigm for data pr...

30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...

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Overcoming CX shortfalls across digital channels with (and without!) AI
Actionable Analysis

Overcoming CX shortfalls across digital channels with (and without!) AI

4y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
Account-based marketing

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

4y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Building a sustainability strategy: Three mindset shifts and six questions to ask yourself
Content

Building a sustainability strategy: Three mindset shifts and six questions ...

4y Margaret Molloy

Building a sustainability strategy: Three mindset ...

30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...

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Paying for Attention: How to measure and maximize the stickiness of your video creative
Content & Experience

Paying for Attention: How to measure and maximize the stickiness of your vi...

4y Kira Henson

Paying for Attention: How to measure and maximize ...

Video advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...

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Rethinking engagement and customer retention with Web3
Blockchain

Rethinking engagement and customer retention with Web3

4y Joe Pulizzi

Rethinking engagement and customer retention with ...

How brands can use blockchain tokens to revolutionize the customer experience Read More...

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The best website layouts for emerging start-ups
Chatbots

The best website layouts for emerging start-ups

4y Daniel Tannenbaum

The best website layouts for emerging start-ups

Ensuring a strong and positive online presence is now crucial for any business. For start-ups ensuring they stand out from incumbents can have a signi...

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Cancel culture and what brands should be doing
Data regulations

Cancel culture and what brands should be doing

4y Ann Smarty

Cancel culture and what brands should be doing

As the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...

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Building marketing success from the post-pandemic data black hole
Analytics

Building marketing success from the post-pandemic data black hole

4y Dan Arden

Building marketing success from the post-pandemic ...

As marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...

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Online brand protection: trusted automated monitoring is key
Digital Marketing

Online brand protection: trusted automated monitoring is key

4y Elizabeth Matsangou

Online brand protection: trusted automated monitor...

Brand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...

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Digital marketing budgets: How can marketing leaders meet rising expectations for growth?
Change management

Digital marketing budgets: How can marketing leaders meet rising expectatio...

4y Deborah Womack

Digital marketing budgets: How can marketing leade...

30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022.  CMOs ...

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Is your brand marketing truly inclusive?
Advertising & Promotion

Is your brand marketing truly inclusive?

4y Michael Collins

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand Read More...

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Branding in the Metaverse: How to find success on Roblox
Advertising & Promotion

Branding in the Metaverse: How to find success on Roblox

4y Charles Gabriel

Branding in the Metaverse: How to find success on ...

As the physical world temporarily shuttered due to COVID-19, society made space for a virtual world, one that is rapidly growing and holds significant...

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