Whilst ad tech funding for start-ups is at an all-time low, here are five up-starts to keep an eye on. Read More...
View articleMarketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...
View articleBig banks might have been too big to fail, but they're not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial se...
View articlePaid search marketers have access to an impressive array of competitive analysis tools. However, it is essential to understand the strengths and weakn...
View articleIncreasingly, banks are discovering that they have no choice but to become customer-centric organizations instead of product-centric organizations if ...
View articleQQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...
View articleAs digital marketing channels continue to proliferate, the importance of cohesive messaging grows. Brands that fail to connect with their audience acr...
View articleMobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...
View articleTwo recent reports into the state of the UK’s digital skills landscape painted a startling picture about the challenges and opportunities facing busin...
View articleThere was a time when companies wanting to effectively make use of email marketing had to buy bulk email software to send emails to their customers an...
View articlePeople digest visual information 60,000 times faster than text alone, and many state that visual email content is their preferred format. How can mark...
View articleEverybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...
View articleEarlier this year Lonely Planet launched a new home page, refreshing a website that had been around since the mid-90s. Seb Neylan, Director of Online ...
View articleEver since Facebook Messenger, Kik, Slack, and other messaging platforms gave branded chatbots a digital home, many agree that the bot revolution is n...
View articleThe fashion industry has been swamped by the ongoing technological wave that aims to revolutionize people’s lives. Brands are investing and experiment...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleBetween SMS and messaging platforms like WhatsApp and Facebook Messenger, billions of people around the world use some form of messaging to communicat...
View articleThere are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...
View articleAd fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleKeyword research tools sell the promise of cutting through the clutter, separating signal from noise to tell you which keywords to focus your SEO effo...
View articleThe retail industry is being disrupted like never before. While much of the discussion about retail disruption focuses in on changing consumer behavio...
View articleSome industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...
View articleThere is no shortage of emerging technologies that could revolutionize the way that brands do marketing. But thanks to a recent announcement by Apple,...
View articleMobile is taking the fashion retail industry by storm. Statistics taken from a 2016 Pew Research Center report show that just over one in ten American...
View articleFew industries have proven immune to digital disruption. Even the banking industry is finding itself under siege from startups which, while nowhere ne...
View articleWith proponents in almost every industry considering its revolutionary potential, AI looks set to change marketing forever. But what can marketers do ...
View articleAdvances in AI and predictive analytics will have ramifications beyond business's technological capabilities. Organizations will face new challenges i...
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