A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleRetailers operating 'brick and mortar' physical stores are facing unprecedented challenges in the digital age. But some retailers are finding ways to ...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleIn the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...
View articleNow that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View articleAs I write this, I'm sequestered in my hotel room in Las Vegas. On this trip, I finally figured out why this city bothers me: There's no quiet in Vega...
View articleBefore you run off to go write your next series of high-converting emails, there’s one more thing you need to consider: whether you’re writing to a B2...
View articleToday, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...
View articleIn its simplest form, a CTA is when you ask your reader to do something. This might be to click a link, sign up for an email list, download a lead mag...
View articleIn the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...
View articleDespite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Read More...
View articleCNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View articleContrary to what you might think, there’s a lot more to writing a high-converting email than just a snappy subject line and a compelling hook. If you ...
View articleWhen used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...
View articleIn the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...
View articleAdvertisers are more concerned than ever about brand safety, and one of the primary ways they're trying to keep their ads from appearing in unfriendly...
View articleNow that your reader has opened your email, what next? With email, you only have a few seconds -- and a few lines -- to grab your reader's attention a...
View articleWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleWe all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleWhen you understand the reasons why people open emails, it becomes very easy to write subject lines. Here are five psychology-based principles convers...
View articleIf your company's email marketing campaign isn’t seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus ...
View articleThe retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Finally, retail...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleOnly a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
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