An Effective Lead-Nurturing Program in 3 Steps
Email

An Effective Lead-Nurturing Program in 3 Steps

16y Mike Hotz

An Effective Lead-Nurturing Program in 3 Steps

Develop a lead-nurture e-mail series that will help you gather more information about your leads so you qualify and prioritize them. Read More...

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Bot Spotting on Twitter
Conference Coverage

Bot Spotting on Twitter

16y Paul Madden

Bot Spotting on Twitter

How to tell what's a bot and what's not – and when to stop the conversation. Read More...

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Mobile Ads Fund Free Text and Voice Services From Pinger
Media

Mobile Ads Fund Free Text and Voice Services From Pinger

16y Jack Marshall

Mobile Ads Fund Free Text and Voice Services From ...

Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Read More...

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Gowalla Check-Ins to Help Drive Shoe Donations
Marketing

Gowalla Check-Ins to Help Drive Shoe Donations

16y Christopher Heine

Gowalla Check-Ins to Help Drive Shoe Donations

The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children. Read More...

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360i Adds New Head of Insights; Aims to Hire More
Marketing

360i Adds New Head of Insights; Aims to Hire More

16y Kate Kaye

360i Adds New Head of Insights; Aims to Hire More

After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Read More...

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Mobile Ad Firms Continue to Attract Investment and Expand
Media

Mobile Ad Firms Continue to Attract Investment and Expand

16y Jack Marshall

Mobile Ad Firms Continue to Attract Investment and...

Firms including Medialets and InMobi are driving investment and expanding to new markets. Read More...

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Top 10 U.S. Search Terms by Category, July 2010
Data insights

Top 10 U.S. Search Terms by Category, July 2010

16y Jack Marshall

Top 10 U.S. Search Terms by Category, July 2010

The top search terms by search volume, according to data by Hitwise. Read More...

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What Your Website Doesn't Know
Marketing

What Your Website Doesn't Know

16y Alex Yoder

What Your Website Doesn't Know

It's not just about your website anymore. So what's next? Read More...

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Top 10 New Online Advertising Client Questions
Media

Top 10 New Online Advertising Client Questions

16y Hollis Thomases

Top 10 New Online Advertising Client Questions

New to online advertising? Get your most common and important questions answered. Read More...

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15 Ways to Increase Application Use
Marketing

15 Ways to Increase Application Use

16y Rob Weber

15 Ways to Increase Application Use

Increase application use by applying engagement tactics of game app developers. Read More...

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Unlikely Industries
Search

Unlikely Industries

16y Sage Lewis

Unlikely Industries

People searching online have always been ahead of the people offering the search results. Maybe it's time to change that. Read More...

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4 Unexpected Benefits of User-Generated Content
Social

4 Unexpected Benefits of User-Generated Content

16y Sam Decker

4 Unexpected Benefits of User-Generated Content

Customer input can decrease customer service costs, improve product copy, reduce returns, and lead to better products. Read More...

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Magnetic Brings Search Retargeting to Online Video Ads
Data insights

Magnetic Brings Search Retargeting to Online Video Ads

16y Jack Marshall

Magnetic Brings Search Retargeting to Online Video...

Search retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Read More...

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Facebook Tabs on Brand Pages to Shrink in Two Weeks
Social

Facebook Tabs on Brand Pages to Shrink in Two Weeks

16y Christopher Heine

Facebook Tabs on Brand Pages to Shrink in Two Week...

The social site blogged on Friday that the tabs - used by brands as marketing and sales channels - will shrink by 32 percent. Read More...

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Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?
Marketing

Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?

16y Kate Kaye

Huckabee on Social Media Stump for Deal in Georgia...

Sarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is ele...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

16y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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Brands Look to Score With NBC's 'Sunday Night Football' Webcasts
Media

Brands Look to Score With NBC's 'Sunday Night Football' Webcasts

16y Christopher Heine

Brands Look to Score With NBC's 'Sunday Night Foot...

Lexus, Lowe's, Lincoln, and Droid appeared during last night's Dallas-Cincinnati game. Whether they will sign on with NBCSports.com for the entire NFL...

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Papa John’s Pizza Contest Pairs Social Media and R&D
Social

Papa John’s Pizza Contest Pairs Social Media and R&D

16y Joan Voight

Papa John’s Pizza Contest Pairs Social Media and R...

Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube. Read More...

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UFC's 'Hide & Tweet' Effort Gets Knockout Results
Social

UFC's 'Hide & Tweet' Effort Gets Knockout Results

16y Christopher Heine

UFC's 'Hide & Tweet' Effort Gets Knockout Resu...

A recent tweet-up by the mixed martial arts org garnered 15 million impressions in a few hours. Read More...

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Conversion Optimization 101
Search

Conversion Optimization 101

16y Ron Jones

Conversion Optimization 101

Four things you can do to keep a balance between driving traffic and conversions. Read More...

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Old Spice's Teachable Moment for Content Marketing
Actionable Analysis

Old Spice's Teachable Moment for Content Marketing

16y Heidi Cohen

Old Spice's Teachable Moment for Content Marketing

7 recommendations for creating actionable content. Read More...

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IAB Ad Network Guidelines: Providing Greater Brand Safety
Conference Coverage

IAB Ad Network Guidelines: Providing Greater Brand Safety

16y Dave Jacobs

IAB Ad Network Guidelines: Providing Greater Brand...

Advertisers seek more control with ad exchanges and networks. And the IAB Networks & Exchanges Quality Assurance Guidelines aim to do that and more. R...

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Adapt.ly to Manage Ads Across Multiple Social Networks
Display Advertising

Adapt.ly to Manage Ads Across Multiple Social Networks

16y Jack Marshall

Adapt.ly to Manage Ads Across Multiple Social Netw...

Company hopes to simplify the process of running ads across numerous social networks, and analyzing the resulting campaign performance data. Read More...

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Pharma on Facebook: FDA Cites Novartis Violations
Data insights

Pharma on Facebook: FDA Cites Novartis Violations

16y Christopher Heine

Pharma on Facebook: FDA Cites Novartis Violations

The citations underscore big challenges pharma must endure when using social media without breaking federal rules. Read More...

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China Trumps U.S. in Mobile Internet, App Use
Audience

China Trumps U.S. in Mobile Internet, App Use

16y Jack Marshall

China Trumps U.S. in Mobile Internet, App Use

Mobile Internet and mobile app adoption is higher in China than in the U.S. Read More...

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HGTV Pairs with Kudzu for Local Effect
Display Advertising

HGTV Pairs with Kudzu for Local Effect

16y Ken Liebeskind

HGTV Pairs with Kudzu for Local Effect

The two will swap local listings and video content, each taking on ad selling duties. Read More...

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Brazil World Cup, Olympics Fueling Digital Agency Investment
Marketing

Brazil World Cup, Olympics Fueling Digital Agency Investment

16y Jack Marshall

Brazil World Cup, Olympics Fueling Digital Agency ...

Brazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...

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