Spotting Trends for SEO With First-Mover Intelligence
Search

Spotting Trends for SEO With First-Mover Intelligence

16y Crispin Sheridan

Spotting Trends for SEO With First-Mover Intellige...

Three suggestions on how to spot the next big trend so you can create keyword-driven content that puts you at the top of the organic listings. Read Mo...

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Pareto Was Right
Analytics

Pareto Was Right

16y Neil Mason

Pareto Was Right

Why it's important to take an in-depth look at data. Read More

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Minnesota Law Goes After Phony Local Advertisers
Data insights

Minnesota Law Goes After Phony Local Advertisers

16y Kate Kaye

Minnesota Law Goes After Phony Local Advertisers

The law helps florists and locksmiths, and targets advertisers using localized ad copy and phone numbers. Read More...

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Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC
Data insights

Microsoft to Contest Google/Yahoo Search Deal to Japanese FTC

16y Jack Marshall

Microsoft to Contest Google/Yahoo Search Deal to J...

Company says alliance is more harmful to competition than proposed 2008 deal. Read More...

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Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

16y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

16y Lisa Lacy

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

16y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

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Razorfish Disses the Big Idea, Pushes Iterative Model
Marketing

Razorfish Disses the Big Idea, Pushes Iterative Model

16y Zachary Rodgers

Razorfish Disses the Big Idea, Pushes Iterative Mo...

"Agile" program emphasizes repeated rough drafts of a campaign, website, or application. Read More...

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Can "Hipness" Hurt Sales?
Marketing

Can "Hipness" Hurt Sales?

16y Sean Carton

Can "Hipness" Hurt Sales?

Flashy ads are great when you're buying deodorant, but when making a serious purchase, like a car, you just want the facts. Read More...

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Search Marketing Measurement
Search

Search Marketing Measurement

16y Julie Batten

Search Marketing Measurement

Basic SEM analytics tools that will ensure you have a strong analytics framework in place for your search campaigns. Read More...

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Social Media Marketing - The Japanese Way
Conference Coverage

Social Media Marketing - The Japanese Way

16y Motoko Hunt

Social Media Marketing - The Japanese Way

A look at the major social media players in Japan and the country's role in social media marketing. Read More...

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To Segment or Not to Segment
Email

To Segment or Not to Segment

16y Jeanniey Mullen

To Segment or Not to Segment

What is the best approach in e-mail marketing - the mass message or the segmented simple message? Read More...

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Brand Guardians vs. Conversion Improvement
Acquisition

Brand Guardians vs. Conversion Improvement

16y Tim Ash

Brand Guardians vs. Conversion Improvement

Brand guardians must understand that landing page testing can be an excellent way to conduct market research and understand the changing audience's ne...

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Back-to-School, NFL Campaigns Tap Geo-Social Startup
Social

Back-to-School, NFL Campaigns Tap Geo-Social Startup

16y Christopher Heine

Back-to-School, NFL Campaigns Tap Geo-Social Start...

SCVNGR partners with Vikings, Patriots, and teen retailer Journeys. Read More...

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U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption
Audience

U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption

16y Jack Marshall

U.S. Hispanic Users Lag Behind non-Hispanics in In...

Internet use among foreign-born Latinos lags U.S.-born. Read More...

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Levi's Targets Film Buffs With Gowalla, Watch Parties
Social

Levi's Targets Film Buffs With Gowalla, Watch Parties

16y Christopher Heine

Levi's Targets Film Buffs With Gowalla, Watch Part...

Jeans brand creates a nine-city geo-social program with Alamo Drafthouse. Read More...

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2 Ways to Legally Spy on Your Competition
Analytics

2 Ways to Legally Spy on Your Competition

16y Bryan Eisenberg

2 Ways to Legally Spy on Your Competition

Nine tools to find out how your competitors are doing and what they are planning. Read More...

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Your Paid Search Campaign: It's an Asset (Literally)
Paid Search

Your Paid Search Campaign: It's an Asset (Literally)

16y Andrew Goodman

Your Paid Search Campaign: It's an Asset (Literall...

The biggest sin in the marketplace isn't asking questions and digging up data from people; it's not asking, not digging, and getting it wrong. Read M...

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The New Problems of a New Medium
Marketing

The New Problems of a New Medium

16y Robin Neifield

The New Problems of a New Medium

As in earlier progressions in technology, pain and casualties are the price of advancement. Read More...

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Should You Be "Friends" With Your Clients?
Marketing

Should You Be "Friends" With Your Clients?

16y Gary Stein

Should You Be "Friends" With Your Clients?

Is the trend of checking in on someone's social media profiles going to spill over into the client world? Read More...

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Apple Launches iAd Product for Application Developers
Media

Apple Launches iAd Product for Application Developers

16y Jack Marshall

Apple Launches iAd Product for Application Develop...

New product could help developers sell more software and boost ad revenues. Read More...

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Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)
Data insights

Final Maryland Twitter Rule Omits Archiving Requirement (Sort of)

16y Kate Kaye

Final Maryland Twitter Rule Omits Archiving Requir...

One Maryland candidate is questioning how to handle the new rules. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

16y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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Welcome to the New ClickZ
Marketing

Welcome to the New ClickZ

16y ClickZ News Staff

Welcome to the New ClickZ

Our online publication about interactive marketing gets more interactive and social. Read More...

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L'Oreal Sponsors Beauty Channel on YouTube
Data insights

L'Oreal Sponsors Beauty Channel on YouTube

16y Lisa Lacy

L'Oreal Sponsors Beauty Channel on YouTube

"Destination Beauty" aims to draw fans of popular video bloggers in the beauty space. Read More...

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Former Digitas CEO Kenny Named Akamai President
Marketing

Former Digitas CEO Kenny Named Akamai President

16y David Ward

Former Digitas CEO Kenny Named Akamai President

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...

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Google: Experimenting With Its Largest Opportunity - Local
Local

Google: Experimenting With Its Largest Opportunity - Local

16y Gregg Stewart

Google: Experimenting With Its Largest Opportunity...

Local advertisers that seek to adapt to results page changes early on by creating content-rich local business listings will be the ones that come out ...

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