When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...
View articleDennis Crowley, CEO of the geo-social platform, tweeted that his company saw a single-day record for user gains yesterday. Though, Facebook's much lar...
View articleMicrosoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...
View articleAnalysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...
View articleMarketers and researchers size up geo-location services, mobile, and the blurring of lines between search and display advertising. Read More...
View articleThe best ways to present campaign results to upper management, get additional budget allocated to your campaigns, and get promoted by being seen as i...
View articleWe are so concerned with moving the online consumer to the mobile channel that we forget we're assuming that consumers are online/Web customers first....
View articleApple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM....
View articleAn in-depth report from Palo Alto on Facebook Places and partnerships with Foursquare, Gowalla, Yelp, and Booyah. Read More...
View articleWhen measuring customer satisfaction, make sure you're not ignoring your customers' feelings. Read More...
View articleDeveloping online ads that are built to entertain is a necessity rather than an agency preference. Here are three ways this challenge can be approache...
View articleIt’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and sta...
View articleHow to integrate social networks into your marketing plan. Read More...
View articleBoosted by Apple's presence in the space, mobile ad companies are hoping to capitalize on Apple's slow rollout of its first iAd campaigns. Read More...
View articleWhile points and badges are rewards for political supporters, data is the primary reward for campaigns using Engage's new set of tools. Read More...
View articleConnected Marketing Week attendees think Facebook's expected geo-social play will lead to more brands entering the space, but more privacy concerns lo...
View articleSearch campaign platform integrates with Facebook and other channels. Read More...
View articleSearch engine optimization will help you position your website properly to be found at the most critical points in the buying process. Read More...
View articleSocial marketing has changed customer expectations and set the stage for deeper subscriber engagement. E-mail marketers who want to succeed need to st...
View articleAttention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...
View articleCompanies tend to forget that they need to actually go out and engage in their social media communities. Read More...
View article5 reasons - thought leadership, use of human language, building depth, links, and fresh content. Read More...
View articleJeffrey Hayzlett said brands must also tap social networks to engage, educate, excite, and evangelize - and shape product development. Read More...
View articleHearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...
View articleGoogle and Yahoo sites grow unique audience and minutes per viewer in July. Read More...
View articleSony Pictures, Heineken and Adidas are among first to sponsor video highlights. Read More...
View articleReebok, the NHL, and the Indianapolis Symphony are among the organizations that have embraced innovation and creativity to connect with their audience...
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