Facebook - Places to Go and People to See
Local

Facebook - Places to Go and People to See

16y Gregg Stewart

Facebook - Places to Go and People to See

Advertisers would do well to take advantage of Facebook Places to reach consumers where they're searching and sharing. Read More...

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Back to (E-mail) School Tips and Tricks
Email

Back to (E-mail) School Tips and Tricks

16y Simms Jenkins

Back to (E-mail) School Tips and Tricks

Fifteen back-to-school ideas to ensure you ace your year-end report card. Read More...

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SEO (Almost Always) First
Marketing

SEO (Almost Always) First

16y Robin Neifield

SEO (Almost Always) First

A look at why SEO should come first from a chronological, priority, and budgeting perspective. Read More...

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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

16y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
Display Advertising

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

16y Kate Kaye

Buick, Buitoni, and Others Embrace Social Media Br...

Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...

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Social Media Is Not Free: Here's Why
Social

Social Media Is Not Free: Here's Why

16y Dave Evans

Social Media Is Not Free: Here's Why

Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...

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Time to Revamp Your B2B Newsletter
Email

Time to Revamp Your B2B Newsletter

16y Mike Hotz

Time to Revamp Your B2B Newsletter

Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. Read More...

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The Rise of the Demand Side Platform
Data insights

The Rise of the Demand Side Platform

16y Rob Graham

The Rise of the Demand Side Platform

A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series...

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How Gap's 'Groupon' Went Crazy Viral
Email

How Gap's 'Groupon' Went Crazy Viral

16y Christopher Heine

How Gap's 'Groupon' Went Crazy Viral

An in-depth look at the group-buying platform's biggest and most successful campaign to date. Read More...

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Yahoo Switches to Bing for Organic Search Results
Search

Yahoo Switches to Bing for Organic Search Results

16y Jack Marshall

Yahoo Switches to Bing for Organic Search Results

Microsoft's Bing engine now powers all organic search results on Yahoo sites. Read More...

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News Corp to Integrate Fox Audience Network With MySpace
Data insights

News Corp to Integrate Fox Audience Network With MySpace

16y Jack Marshall

News Corp to Integrate Fox Audience Network With M...

Integration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...

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Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
Local

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

16y Kate Kaye

Targeted Display and Streaming Video Ads to Grow 6...

According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...

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Facebook Accounts for 1 in 6 U.K. Page Views
Audience

Facebook Accounts for 1 in 6 U.K. Page Views

16y Jack Marshall

Facebook Accounts for 1 in 6 U.K. Page Views

The social network accounted for almost 17 percent of page views served to U.K. users in June. Read More...

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6 Reasons Why Retailers Must Adopt Mobile Marketing
Marketing

6 Reasons Why Retailers Must Adopt Mobile Marketing

16y Jeremy Lockhorn

6 Reasons Why Retailers Must Adopt Mobile Marketin...

Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...

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User-Generated Content Becomes Front and Center With Google
Social

User-Generated Content Becomes Front and Center With Google

16y Sam Decker

User-Generated Content Becomes Front and Center Wi...

Google Caffeine and Rich Snippets gives user-generated content a lot more weight. Read More...

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Branding - The Next Frontier of SEM
Search

Branding - The Next Frontier of SEM

16y Sage Lewis

Branding - The Next Frontier of SEM

The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Read More...

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The Backdoor to Social Media
Media

The Backdoor to Social Media

16y Hollis Thomases

The Backdoor to Social Media

Five tips for easing advertisers into social media advertising. Read More...

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Whrrl Says It's Up Next for Facebook 'Places' Partnerships
Data insights

Whrrl Says It's Up Next for Facebook 'Places' Partnerships

16y Christopher Heine

Whrrl Says It's Up Next for Facebook 'Places' Part...

The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week. Read More...

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Florida Candidate Aims Mobile Ads at Voters in Line at Polls
Marketing

Florida Candidate Aims Mobile Ads at Voters in Line at Polls

16y Kate Kaye

Florida Candidate Aims Mobile Ads at Voters in Lin...

Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today. Read Mor...

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Report: Twitter Hires First Vice President of Revenue
Data insights

Report: Twitter Hires First Vice President of Revenue

16y Jack Marshall

Report: Twitter Hires First Vice President of Reve...

Twitter continues to build out its ad sales teams as it attempts to monetize its service. Read More...

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Social Media Drives Hyundai 'Uncensored' Campaign
Automotive

Social Media Drives Hyundai 'Uncensored' Campaign

16y Ken Liebeskind

Social Media Drives Hyundai 'Uncensored' Campaign

YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Read More...

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After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC
Data insights

After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC

16y Kate Kaye

After IAB Donation, Congressman Voiced Group's Wor...

In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes. Read More...

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5 Ways to Integrate Stories Into Your Social Media Marketing
Actionable Analysis

5 Ways to Integrate Stories Into Your Social Media Marketing

16y Heidi Cohen

5 Ways to Integrate Stories Into Your Social Media...

Marketers need to create powerful stories that your audience wants to hear, engage with, and share. Read More...

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Remarketing 101
Search

Remarketing 101

16y Ron Jones

Remarketing 101

Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Read More...

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Search and Display: Has Convergence Arrived?
Display Advertising

Search and Display: Has Convergence Arrived?

16y Mike Baker

Search and Display: Has Convergence Arrived?

A Q&A with Dax Hamman, VP display media at iCrossing. Read More...

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Nokia Buys Mobile Application Analytics Firm
Media

Nokia Buys Mobile Application Analytics Firm

16y Jack Marshall

Nokia Buys Mobile Application Analytics Firm

Handset manufacturer follows competitors in investment in mobile analytics space. Read More...

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Cotton Makes Social Interaction the Fabric of Its Brand
Data insights

Cotton Makes Social Interaction the Fabric of Its Brand

16y Lisa Lacy

Cotton Makes Social Interaction the Fabric of Its ...

A new site and Facebook page aim to boost communication with consumers. Read More...

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