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View articleEven if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki...
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View articleThe social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative. Read More...
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View articleTwo parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...
View articleLayoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Read More...
View articleAccording to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid se...
View articleTouchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Read M...
View articleCompanies that don't choose to be authentically customer-centric and learn to quickly communicate, iterate, and adapt to change will struggle. Read Mo...
View articlePart 3 of a series on building marketing information assets. Read More...
View articleAs the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend. Read More...
View articleThe movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? Read More...
View articleAgency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t w...
View articleFord, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...
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