How do you find the right blogging partner, lay out expectations, negotiate the right deal, and create a mutually beneficial relationship? Read More...
View articleClickZ expands into Asia-Pacific, providing marketers with best practices, how to's, and news in this fast-changing, diverse region. Read More...
View article27 questions you need to know about your potential vendor. Read More...
View articleIt's important to understand the perspectives of the naysayers in your company in order to get the best results out of your conversion rate optimizati...
View articleDo your e-mails follow the same four consistencies in timing, headlines, format, and actions that Google Alerts e-mails do? Read More...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleA Q&A with Brian Donahue of Craft Media/Digital about their video work for the RNC. Read More...
View articleTraffic to Twitter from mobile devices has grown by 62 percent since April, according to the social network. Read More...
View articleThe Republican primary candidate for NY Governor turned a simple Google tool for making search-based videos into a contest. Read More...
View articleHospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks sin...
View articleAs much as targeting has saved online advertising, it worries consumers in three big ways. Read More...
View articleIf you optimize highly targeted digital direct response campaigns, conversations, and other buy cycle functions, you are the future. The last of a fou...
View articleAdvertisers can measure social endorsements in their Facebook ads, and the impact all those "likes" have on click-through rate. Read More...
View articleSeth Friedman joins as head of planning and Al Patton as creative director. Read More...
View articleRay-Ban, Best Buy, and "Double Rainbow" songsters top the list of great youth-targeted campaigns, according to teen marketing sensations. Read More...
View articleDigital account previously belonged to Agency.com. Read More...
View articleEight key questions to ask to ensure you're making it easy for customers to do what they came to do. Read More...
View articleWhile many offerings personalize the Web for users, they don't all have "a human touch." Where is the human side of the Internet heading? Read More...
View articleSays the campaign benefits both its brand and local communities, and plans global roll-out in 2011. Read More...
View articleThe project launched today with 12 local sites affiliated with NPR stations, each dedicated to a topic of local significance with national implication...
View articleNew interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression. Read More...
View articleHave you opened a new adCenter account yet? Here's why you need to get started ASAP. Read More...
View articleE-mail marketing for conferences and other events can help you understand your audience and more. Here's how. Read More...
View articleA comparison of Pat's King of Steaks and The Palm restaurant shows that by understanding who may see your message, you can better predict those that w...
View articleUnderstanding the quality of your followers is just as important as knowing how many you have. Read More...
View articleCraigslist had been on track to collect an estimated $45 million this year from adult services ads. Read More...
View articleIn a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...
View article