Google Instant 101
Search

Google Instant 101

16y Ron Jones

Google Instant 101

How will Google Instant impact search marketing and how should marketers prepare? Read More...

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E-mail Marketing and Web Analytics: A Perfect Pair
Email

E-mail Marketing and Web Analytics: A Perfect Pair

16y Jeanne Jennings

E-mail Marketing and Web Analytics: A Perfect Pair

Using analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...

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The Bare-Bones Checklist of Online Marketing
Conference Coverage

The Bare-Bones Checklist of Online Marketing

16y Steve Haar

The Bare-Bones Checklist of Online Marketing

Don't try to boil the ocean. Tackle one thing at a time, and you'll start to see results. Read More...

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B2B Prospecting on a Small Budget
Conference Coverage

B2B Prospecting on a Small Budget

16y Lori Weiman

B2B Prospecting on a Small Budget

Use these five key methods to reach target markets, even with a small sales and marketing budget. Read More...

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Understanding Quality Score: Building a Strategy for Relevance
Conference Coverage

Understanding Quality Score: Building a Strategy for Relevance

16y Larry Kim

Understanding Quality Score: Building a Strategy f...

Are your PPC costs too high? Are your competitors' ads ranking higher than yours? It's time to work on your quality score. Read More...

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Should You Friend Facebook PPC?
Conference Coverage

Should You Friend Facebook PPC?

16y David Rodnitzky

Should You Friend Facebook PPC?

Facebook PPC isn't the right tactic for every advertiser. But there are at least five reasons why it might be right for some. Read More...

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The Value of Combining SEO Agencies and Internal Teams
Conference Coverage

The Value of Combining SEO Agencies and Internal Teams

16y Ray Comstock

The Value of Combining SEO Agencies and Internal T...

There's a synergy that happens between an SEO agency and an in-house team that can maximize the impact of an ongoing SEO campaign. Plus, it can save m...

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It's Time to Redefine SEO
Conference Coverage

It's Time to Redefine SEO

16y Kathleen Fealy

It's Time to Redefine SEO

It's time. For SEO to grow and to be valued, it needs to be better understood. It must reflect its name in all of organic search, not just websites. R...

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Search Marketing and Social Media: The Perfect Couple, But...
Conference Coverage

Search Marketing and Social Media: The Perfect Couple, But...

16y Chris Boggs

Search Marketing and Social Media: The Perfect Cou...

...they must get along. It's probably best to look at social media and search marketing as being part of the same ecosystem, rather than as a "couple....

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10 Reasons Why Drupal Is the Best CMS for SEO
Conference Coverage

10 Reasons Why Drupal Is the Best CMS for SEO

16y Ben Finklea

10 Reasons Why Drupal Is the Best CMS for SEO

Looking pretty will not get you to the top of the search engine results page. Read More...

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Making Sense of Global Search: Target via Country, Not Language
Conference Coverage

Making Sense of Global Search: Target via Country, Not Language

16y Michael Bonfils

Making Sense of Global Search: Target via Country,...

Benefits and drawbacks of targeting by language vs. targeting by country. Read More...

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Duplicate Content: The What, Why, and How
Conference Coverage

Duplicate Content: The What, Why, and How

16y Prashant Puri

Duplicate Content: The What, Why, and How

Some common scenarios where duplicate content arises between domains. Read More...

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The Unlimited Search Marketing Budget
Conference Coverage

The Unlimited Search Marketing Budget

16y Timothy Seward

The Unlimited Search Marketing Budget

Four strategies to give responsible boldness to your marketing dollars - and give you that unlimited budget. Read More...

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Report: Apple's iAd for Developers Yields Poor Results
Media

Report: Apple's iAd for Developers Yields Poor Results

16y Jack Marshall

Report: Apple's iAd for Developers Yields Poor Res...

Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...

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Democrats Use O'Donnell Name to Drum Up Donations
Marketing

Democrats Use O'Donnell Name to Drum Up Donations

16y Kate Kaye

Democrats Use O'Donnell Name to Drum Up Donations

The Democratic Senatorial Campaign Committee is hoping people searching for information on the Delaware tea partier will want to "Stop the Tea Party."...

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Measurement Firms Differ Over Bing's Progress
Data insights

Measurement Firms Differ Over Bing's Progress

16y Jack Marshall

Measurement Firms Differ Over Bing's Progress

Nielsen and comScore disagree over Bing's recent growth in market share. Read More...

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Managing Your Brand Terms on Baidu and Google China
Asia

Managing Your Brand Terms on Baidu and Google China

16y Richard Mabey

Managing Your Brand Terms on Baidu and Google Chin...

A tale of two companies with online reputation problems in China. Read More...

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Reports: Dentsu May Acquire AKQA
Display Advertising

Reports: Dentsu May Acquire AKQA

16y Jack Marshall

Reports: Dentsu May Acquire AKQA

Japanese holding company is said to have offered $600M for the digital agency, according to reports. Read More...

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Paid Celebrity Endorsements On Facebook: They're He-e-r-r-re
Social

Paid Celebrity Endorsements On Facebook: They're He-e-r-r-re

16y Christopher Heine

Paid Celebrity Endorsements On Facebook: They're H...

Ad.ly says celebrities will write posts for big brands on its 'micro-endorsement' platform. One retailer is testing the idea on reality TV star Heidi ...

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When Mad Avenue Meets Broadway: A Twitter Story
Marketing

When Mad Avenue Meets Broadway: A Twitter Story

16y Anna Maria Virzi

When Mad Avenue Meets Broadway: A Twitter Story

One Broadway show's online marketing provides inspiration for small to medium-sized organizations with limited budgets. Read More...

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The Paid Search 'Core Competency' Myth
Paid Search

The Paid Search 'Core Competency' Myth

16y Kevin Lee

The Paid Search 'Core Competency' Myth

Want to fully in-source paid search? First, consider these factors. Read More...

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T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Media

T-Mobile Hikes SMS Rate: What Is Impact on Marketers?

16y Susan Kuchinskas

T-Mobile Hikes SMS Rate: What Is Impact on Markete...

Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing. Read More...

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Sports Authority: Foursquare And Loopt Tests Show 'Promise'
Social

Sports Authority: Foursquare And Loopt Tests Show 'Promise'

16y Christopher Heine

Sports Authority: Foursquare And Loopt Tests Show ...

Sporting goods retailer ups the ante on geo-social by launching a national campaign on Loopt. The check-in discount is more generous than one it is pi...

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Craigslist Confirms Closure of Adult Services Section
Data insights

Craigslist Confirms Closure of Adult Services Section

16y Jack Marshall

Craigslist Confirms Closure of Adult Services Sect...

Company tells House Judiciary Committee it will not reinstate adult ads category. Read More...

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Progressive Debuts Mobile Version of Web Advergame
Financial Services

Progressive Debuts Mobile Version of Web Advergame

16y Douglas Quenqua

Progressive Debuts Mobile Version of Web Advergame

Insurer extends popular Route-Rageous game to iPhone and iPod Touch. Read More...

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Twitter Talks About New Video Ads, Movie Marketers Can't Wait
Social

Twitter Talks About New Video Ads, Movie Marketers Can't Wait

16y Christopher Heine

Twitter Talks About New Video Ads, Movie Marketers...

The micro-blogging site's multimedia opportunities for brands follows Facebook's entry into online video advertising. Read More...

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Wanted: Marketing Mutants
Analytics

Wanted: Marketing Mutants

16y Jim Sterne

Wanted: Marketing Mutants

We need people who feel more than they think...who trust their guts more than their calculators. We need creatives. People who can invent new ideas ou...

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