MSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleAnd five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Read More...
View articleWhen localizing content for an international audience, be sure to consider your customer's language, the use of jargon, and correct spelling. Read Mor...
View articleHow a candidate for Congress went over the top with misdirected online display advertising. Read More...
View articleWhat Twitter's redesign means for consumers, advertisers, and Twitter. Read More...
View articleWith the ability to integrate Facebook and Twitter with just about everything, are social networks poised to be the next giant in the mobile space? Re...
View articleAs the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Read More...
View articleCarl Paladino and Rick Lazio spent millions on their campaigns, but only around 1 percent of their budgets on online ads. Read More...
View articleWith its new name, the company will emphasize its focus on social media. Read More...
View articleRecession-minded consumers are highly engaged by coupons and other specials. Read More...
View articleU.S. average search CPC by category for July and August 2010, according to Efficient Frontier. Read More...
View articleThinking is no longer needed with Google Instant controlling your searches. Read More...
View articleNine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...
View articleMany travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...
View articleAnd how to overcome them with real information that backs you up. Read More...
View articleAirline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Muni...
View articleAllows ad buyers to tweak CPC bids to the product level, bringing display ads into closer alignment with search advertising. Read More...
View articleAgency says acquisition will add strength around emerging devices and technologies. Read More...
View articleNelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot a...
View articleNetwork decides to heavy up with Yahoo during all-important premier week. Read More...
View articleThe quick-serve brand created a lot of buzz last week when it attributed a 33 percent increase in foot traffic to Foursquare. But newly revealed raw n...
View articleNew execs will pursue relationships with studios, broadcasters and cable networks. Read More...
View articleBant Breen will lead expansion in Europe, Asia, and Latin America, as well as into the social shopping arena. Read More...
View articleSolve Media aims to address a common consumer headache while providing a new revenue source for publishers. Read More...
View articleMovie review site expects program will improve delivery of targeted ads and enable social-based paid placements. Read More...
View articleSince integrating social media into your marketing mix helps expand your reach, increase sales, and build your fan base, it's important to maximize yo...
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