Hint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleIt appears the company won't be flipping the ad network switch anytime soon. Read More...
View articleEven if Twitter does accept political ad dollars, a lack of targeting could prevent campaigns from flocking to Twitter ads. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View articleWhile viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...
View articleGiven the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Read More...
View articleHow to calculate whether an investment in SEO will bring a positive return on investment. Read More...
View articleWhat is the essence of your digital campaign? What value are you providing to the consumer? Read More...
View articleGood standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...
View articleSlick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi. Read More...
View articleOnline ad giant predicts social, mobile and video will help double display ad market by 2015. Read More...
View articleSkeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...
View article"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong. Read More...
View articleIt's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...
View articleCOO Dick Costolo says marketers are lining up to spend millions on the social network. Read More...
View articleDeal comes amid rumors that AOL may also acquire TechCrunch. Read More...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleKnowing what types of data and tools consumers are using should inform advertisers to reallocate marketing resources to better match new shopping beha...
View articleYou may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Read More...
View articleGoogle Instant gives online PR faster search and smarter predictions. Read More...
View articleThe costs of good analytics or optimization technologies are not just in the technology but in the processes and people around the technology. Read Mo...
View articleTwo local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. A fifth effor...
View articleDevelopers will be able to sell their in-app inventory to ad networks that are RIM partners. Read More...
View articleSearch advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming...
View articleAmong first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...
View articleAd technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Read More...
View articleInteractive Advertising Bureau seeks proposals to advance brand advertising, as Seth Godin spreads his own ad message. Read More...
View article