The PageGrabber, a new twist on the takeover ad, joins a collection of units introduced this past year. Are new units an indulgence or a necessity? Re...
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View articleUsers are invited to submit ad creations and vote for favorites. Read More...
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View articleThe advertising side isn't complex enough for publishers. Read More...
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View articleHershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Read More...
View articleThe company hopes to increase the time people spend on the site by making it easier to view photos and videos. Read More...
View articleYahoo is unseated as the No. 2 search provider after a year of steady declines. Read More...
View articleMichael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Re...
View articleNokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Read More...
View articleA Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Read More...
View articleIf Google succombs to the Aniston effect, it will be our fault. Read More...
View articleAre the metrics we're using to measure campaign effectiveness telling the whole story? Take "bounce rate" as an example. Read More...
View articleYour ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Read More...
View articleWomen's designer clothing brand and novelties e-tailer each launch 'Places' campaigns for Facebook users who check in. Are geo-social floodgates about...
View articleA New York-based comedian has turned his affection for HBO's "Eastbound & Down" into a Twitter audience that dwarfs those of major brands. In a ClickZ...
View articleAustrian energy drink giant has hotly pursued digital ad trends. Read More...
View articleMove may have come in reaction to regulatory scrutiny. Read More...
View articleWhat marketers can learn from the frenzy over the Octopus Rewards programme. Read More...
View articleOur goal is to serve you, as marketers in Asia Pacific, with the most up-to-date insights and best practices about digital marketing and advertising. ...
View articleNew tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...
View articleMany hotels use Google AdWords to drive bookings but few manage to use search strategically to provide the right information to potential customers at...
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