Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. Rea...
View articleIndependent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Read More...
View articleWhether you like it or not, your e-mail marketing message is being evaluated in three ways. Read More...
View articleSome Web sites sacrifice conversions in the name of "coolness." Is yours one of them? Read More...
View articleA look at five key areas of building a successful search engine marketing program, and how these steps all connect. Read More...
View articleWhat should you look for when creating your landing page campaign? Start with knowing the desired action, the optimal design, and the conversion exper...
View articleMedia buyers talk bluntly about their vested interest in keeping the data kimono closed. Read More...
View articleResearch exec cites two-year explosive mobile viewing growth for Olympics at I-COM. Read More...
View articleAgencies predict more brands will adapt the models in the next year, while others question the practice's value. Read More...
View articleComScore suggests superior creativity could explain discrepancy. Read More...
View articleFive reviews for Miller Honda were removed from Yelp this week, but don't expect the auto dealer nor its social media marketing firm to sue the local ...
View articleNew ad offering joins existing product that lets users identify and buy items displayed in Web photos. Read More...
View articleStill suffering from banner blindness? You might want to try another look. Read More...
View articleIs it foul play if someone is "influenced" by your work - and it shows up elsewhere online without giving you credit? Read More...
View articleWhat can the IAB and the 4A's do for your digital marketing campaign? Read More...
View articleNorthland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services. Read More...
View articleGame publisher held its first upfront event in New York this week, pitching its range of new titles to advertisers and brands. Read More...
View articleSEC filing reflects profitability, but competition threatens. Read More...
View articleWeb ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. Read M...
View articleMedia companies increasingly looking to monetize traffic outside the U.S., CEO says. Read More...
View articleWhat online marketers can learn from Facebook's evolution. Forget about those sacred cows. Read More...
View articleA compensation and resources study provides benchmarks for e-mail marketing professionals. Read More...
View articleWith just an address and a phone number, you can take control of your business, and you can stand out by providing accurate information and relevant c...
View articleTasting Table gives DailyCandy a run for its money in the e-mail digest market. Read More...
View articleGoogle begins selling display ads on YouTube's mobile sites in the U.S. and Japan. Read More...
View articleTwitter activity was very strong during this year's telecast. Read More...
View articleWhat does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Read More...
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