Digital Campaigns That Set the Bar High for 2010
Media

Digital Campaigns That Set the Bar High for 2010

17y Tessa Wegert

Digital Campaigns That Set the Bar High for 2010

A look at the best ads and sites on the Web this year, for digital media strategists looking to push the creative envelope. Read More...

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Google Cracking Down on Business Listing Spam
Local

Google Cracking Down on Business Listing Spam

17y Mary Bowling

Google Cracking Down on Business Listing Spam

The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Read More...

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Top Nine Takeaways from 2009
Marketing

Top Nine Takeaways from 2009

17y Adam Cahill

Top Nine Takeaways from 2009

A list of key lessons and themes learned about the online ad world in 2009. Read More...

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Seven Questions for Co-Registration Service Providers
Email

Seven Questions for Co-Registration Service Providers

17y Derek Harding

Seven Questions for Co-Registration Service Provid...

Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business agai...

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Bloomberg Camp Paid to Help Build Twitter Followers
Marketing

Bloomberg Camp Paid to Help Build Twitter Followers

17y Kate Kaye

Bloomberg Camp Paid to Help Build Twitter Follower...

Bloomberg's recent NYC mayoral campaign may have gotten some help from a pay-per-tweet service. Read More...

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Cheil Worldwide Acquires The Barbarian Group
Media

Cheil Worldwide Acquires The Barbarian Group

17y Zachary Rodgers

Cheil Worldwide Acquires The Barbarian Group

South Korea marketing agency Cheil Worldwide has picked up a majority stake in The Barbarian Group, the acclaimed agency behind Burger King's Subservi...

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It's Synergy Time at Razorfish and Digitas
Media

It's Synergy Time at Razorfish and Digitas

17y Zachary Rodgers

It's Synergy Time at Razorfish and Digitas

Job losses are possible as Vivaki begins sharing talent, real estate, and technology between big digital agencies. Read More...

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New AOL Gambit Could Undermine Premium Content Goals
Media

New AOL Gambit Could Undermine Premium Content Goals

17y Kate Kaye

New AOL Gambit Could Undermine Premium Content Goa...

AOL will assign stories based on search and ad data, but algorithmic content strategy could undermine its premium publisher ambitions. Read More...

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Geo-Targeted Display Ads Set for Growth
Media

Geo-Targeted Display Ads Set for Growth

17y Douglas Quenqua

Geo-Targeted Display Ads Set for Growth

Spending on location-targeted ads to more than double by 2013, says BIA/Kelsey Read More...

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Execs & Accounts: Draftfcb, Yahoo, Buddy Media
Media

Execs & Accounts: Draftfcb, Yahoo, Buddy Media

17y ClickZ News Staff

Execs & Accounts: Draftfcb, Yahoo, Buddy Media

Moorhead leaves Razorfish for Draft; Yahoo promotes David Ko to oversee N.A. Audiences; Etsy taps Buddy Media for Facebook page. Read More...

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Google Is Not a Strategy
Marketing

Google Is Not a Strategy

17y Robin Neifield

Google Is Not a Strategy

If you think the content network on Google means you're reaching the Internet universe, you're mistaken. Read More...

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Creative vs. Media: Looking Beyond Two Roles
Data insights

Creative vs. Media: Looking Beyond Two Roles

17y Anna Papadopoulos

Creative vs. Media: Looking Beyond Two Roles

Why today's digital media professionals must be specialists working as a general practitioner. Read More...

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Your Subscribers Are Talking. Are You Listening?
Email

Your Subscribers Are Talking. Are You Listening?

17y Stefan Pollard

Your Subscribers Are Talking. Are You Listening?

If you want to improve your program, you need to hear what subscribers are thinking and telling people. Read More...

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Site Redesign SEO Considerations for 2010
Search

Site Redesign SEO Considerations for 2010

17y P.J. Fusco

Site Redesign SEO Considerations for 2010

If you have a Web site development or redevelopment project in your strategic plans, don't ignore SEO. Read More...

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Facebook Grabbed More Video Viewers than Hulu in October
Audience

Facebook Grabbed More Video Viewers than Hulu in October

17y Jack Marshall

Facebook Grabbed More Video Viewers than Hulu in O...

YouTube had three times the reach of Facebook in October, but the social network boasted more unique video users than Hulu. Read More...

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U.K. Panel to Unite Web Data with CPG Sales Data
Marketing

U.K. Panel to Unite Web Data with CPG Sales Data

17y Jack Marshall

U.K. Panel to Unite Web Data with CPG Sales Data

Google will fund a series of pilot studies with advertisers and agencies using data from the GfK NOP Media panel. Read More...

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Like Pharma, Food Marketers Walk Search Ad Tightrope
Media

Like Pharma, Food Marketers Walk Search Ad Tightrope

17y Kate Kaye

Like Pharma, Food Marketers Walk Search Ad Tightro...

As part of its swine flu-related search advertising campaign, Florida Department of Citrus inadvertently advertised orange juice as a flu cure. Read M...

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Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire
Media

Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire

17y ClickZ News Staff

Execs & Accounts: Tremor, PointRoll, WeatherBug, M...

Tremor Grabs Yahoo Media Exec; PointRoll names Gatto SVP of sales; hires at WeatherBug, Mpire, and others. Read More...

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Understanding Black Friday
Analytics

Understanding Black Friday

17y Jason Burby

Understanding Black Friday

A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Read More...

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Inching Toward a Global Brand Content Economy
Media

Inching Toward a Global Brand Content Economy

17y Christine Beardsell

Inching Toward a Global Brand Content Economy

Online video is going global. Here are some steps to take and companies that can help you shape your brand strategy. Read More...

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Improving the Performance of Display Advertising
Media

Improving the Performance of Display Advertising

17y Hollis Thomases

Improving the Performance of Display Advertising

Three ad technologies are promoting performance messaging. They won't be alone. Read More...

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Univision Launches Branded Network
Media

Univision Launches Branded Network

17y Kate Kaye

Univision Launches Branded Network

The branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model Read More...

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Holidays to Restore E-mail Marketing Levels
Media

Holidays to Restore E-mail Marketing Levels

17y Jack Marshall

Holidays to Restore E-mail Marketing Levels

Use of e-mail and online ads by small business advertisers is poised to revisit pre-recession levels this holiday season, according to reports. Read M...

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Zappos.com Rolls Out Clickable Product Videos
Media

Zappos.com Rolls Out Clickable Product Videos

17y Christopher Heine

Zappos.com Rolls Out Clickable Product Videos

Online shoe retailer Zappos.com is testing interactive video on its site for Nike products. Read More...

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Consumers Do Homework Before Buying This Holiday Season
Media

Consumers Do Homework Before Buying This Holiday Season

17y Douglas Quenqua

Consumers Do Homework Before Buying This Holiday S...

Online holiday shopping going up again, after a decline last year. Read More...

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Mobile Marketing's Quagmire
Marketing

Mobile Marketing's Quagmire

17y Jeremy Lockhorn

Mobile Marketing's Quagmire

While it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Re...

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Leveraging Snippets and AutoPreview to Lift Response
Email

Leveraging Snippets and AutoPreview to Lift Response

17y Jeanne Jennings

Leveraging Snippets and AutoPreview to Lift Respon...

A look at AutoPreview and the ways it can impact your e-mail marketing success. Read More...

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