Yahoo to Boot Brokers from Right Media Exchange
Media

Yahoo to Boot Brokers from Right Media Exchange

17y Zachary Rodgers

Yahoo to Boot Brokers from Right Media Exchange

The ad exchange aims to remove an "overwhelming" percentage of low value parties while preserving liquidity. Read More...

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Tech Turkeys of 2009
Marketing

Tech Turkeys of 2009

17y Sean Carton

Tech Turkeys of 2009

A list of companies threatened by new technologies and making big mistakes. Read More...

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Google's New Ad Formats for Pharma
Search

Google's New Ad Formats for Pharma

17y Julie Batten

Google's New Ad Formats for Pharma

Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs. Read More...

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The Tale of E-mail and the Banner Ad
Email

The Tale of E-mail and the Banner Ad

17y Jeanniey Mullen

The Tale of E-mail and the Banner Ad

What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad camp...

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Predictive Analysis in Unusual Places
Actionable Analysis

Predictive Analysis in Unusual Places

17y Shane Atchison

Predictive Analysis in Unusual Places

Offbeat promotions at a gas station and a liquor store offer insights on marketing and measuring performance. Read More...

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The Essentials of Information Architecture for SEO
Conference Coverage

The Essentials of Information Architecture for SEO

17y Adam Audette

The Essentials of Information Architecture for SEO

Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago. Read More...

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Those Filthy Scrubbing Bubbles
Media

Those Filthy Scrubbing Bubbles

17y Zachary Rodgers

Those Filthy Scrubbing Bubbles

Shiny Suds from People Against Dirty on Vimeo . Method's perfectly executed parody of old-time bathroom cleaner ads, released this week, makes other h...

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Facebook Lets Page Owners Target Content by Region
Media

Facebook Lets Page Owners Target Content by Region

17y Zachary Rodgers

Facebook Lets Page Owners Target Content by Region

Facebook has added an important new feature for Page owners with large numbers of geographically distributed fans Read More...

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At 15, Salon.com Tries Once Again to Reinvent Itself
Media

At 15, Salon.com Tries Once Again to Reinvent Itself

17y Douglas Quenqua

At 15, Salon.com Tries Once Again to Reinvent Itse...

The company's CEO discusses his vision for saving Salon. Read More...

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Dynamic Logic Offers Optimization Tool for Brand Metrics
Media

Dynamic Logic Offers Optimization Tool for Brand Metrics

17y Fred Aun

Dynamic Logic Offers Optimization Tool for Brand M...

Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campa...

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The Google Wave (of Ad Releases)
Paid Search

The Google Wave (of Ad Releases)

17y Kevin Lee

The Google Wave (of Ad Releases)

A look at the important Google 'wave' you should be keeping an eye on this year. Read More...

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Business Blogging FAQs, Continued
Marketing

Business Blogging FAQs, Continued

17y Rebecca Lieb

Business Blogging FAQs, Continued

The most frequently-asked business blogging questions...answered Read More...

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Planning a Link Bait Strategy
Analytics

Planning a Link Bait Strategy

17y Bryan Eisenberg

Planning a Link Bait Strategy

Six steps to getting Web site visitors to take your link bait and how to hold on to them. Read More...

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Top U.S. Parent Companies and Stickiest Brands, October 2009
Audience

Top U.S. Parent Companies and Stickiest Brands, October 2009

17y Jack Marshall

Top U.S. Parent Companies and Stickiest Brands, Oc...

Time spent on Facebook increased in U.S. as Google, Microsoft, and Yahoo sites fell. Read More...

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Facebook Ads Product Has Customer Service Issues
Media

Facebook Ads Product Has Customer Service Issues

17y Zachary Rodgers

Facebook Ads Product Has Customer Service Issues

A few stories ClickZ's editors are reading: Facebook Ads Has Customer Support Problems aimClear Blog A rant about one agency's struggle to obtain dece...

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What's Wrong With the Net Promoter Score
Marketing

What's Wrong With the Net Promoter Score

17y Augustine Fou

What's Wrong With the Net Promoter Score

Three reasons why the Net Promoter Score is a waste of time. Read More...

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AOL to Cut One-Third of Work Force
Media

AOL to Cut One-Third of Work Force

17y Zachary Rodgers

AOL to Cut One-Third of Work Force

Updated: Layoffs could exceed 2,000 as company seeks to shave $300 million in operating costs. Read More...

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Twitter Plans Premium Accounts By End of Year
Media

Twitter Plans Premium Accounts By End of Year

17y Jack Marshall

Twitter Plans Premium Accounts By End of Year

Customers will pay for advanced features and analytics. Display and text ads unlikely, says founder Stone. Read More...

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OfficeMax Adds Social Element to Elf Yourself 2009
Media

OfficeMax Adds Social Element to Elf Yourself 2009

17y Douglas Quenqua

OfficeMax Adds Social Element to Elf Yourself 2009

The company's Elf Yourself application is still going strong and is rolling out new features for its fourth year. Read More...

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In Europe, Mobile Channel Bucks Ad Sector Doldrums
Marketing

In Europe, Mobile Channel Bucks Ad Sector Doldrums

17y Jack Marshall

In Europe, Mobile Channel Bucks Ad Sector Doldrums

Two studies find healthy growth and signs of maturity in European mobile ad market. Read More...

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Execs & Accounts: Sapient, R/GA, Organic
Media

Execs & Accounts: Sapient, R/GA, Organic

17y ClickZ News Staff

Execs & Accounts: Sapient, R/GA, Organic

Sapient hires Sion, R/GA does Times Square for Verizon, Organic makes holiday cheer for Intel. Read More...

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Twitter and E-mail as a Media Channel
Email

Twitter and E-mail as a Media Channel

17y Bill McCloskey

Twitter and E-mail as a Media Channel

The crossover of social media and e-mail as a marketing channel. And how Twitter can become the e-mail marketer's best tool. Read More...

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Google Place Pages Come to Local Search
Local

Google Place Pages Come to Local Search

17y Mary Bowling

Google Place Pages Come to Local Search

See the changes, good and bad, to Google's new display format for Local Business Listings. Read More...

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Google Branded Phone a Reality
Media

Google Branded Phone a Reality

17y Zachary Rodgers

Google Branded Phone a Reality

A few stories of note from around the Web: The Google Phone Is Very Real Read More...

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EVB's Impressive Stop-Motion Video for Orbit Gum
Media

EVB's Impressive Stop-Motion Video for Orbit Gum

17y Zachary Rodgers

EVB's Impressive Stop-Motion Video for Orbit Gum

EVB made the above stop-motion animated video for Wrigley's Orbit gum Read More...

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EBay Looks to the Skies for Holiday Edge
Media

EBay Looks to the Skies for Holiday Edge

17y Christopher Heine

EBay Looks to the Skies for Holiday Edge

The company is sponsoring free Wi-Fi on Delta flights for holiday travelers, making it one of the first major retailers to start in-flight advertising...

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Report: Smartphone Adoption Boosts Mobile Web Use, Local Search
Media

Report: Smartphone Adoption Boosts Mobile Web Use, Local Search

17y Fred Aun

Report: Smartphone Adoption Boosts Mobile Web Use,...

BIA/Kelsey finds multi-use devices shift balance of mobile search activity toward local products and services. Read More...

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