Companies like Google, Yahoo, Nielsen, and HealthCentral hope guiding the FDA's forthcoming online ad and social media regulations helps move pharma a...
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View articleHeading into the holiday shopping season, search marketers are worried that Google's new trademark policy for AdWords will drive up costs for big bran...
View articlePharma brand logos and an icon symbolizing approved health information were among ideas for regulating drug marketing online proposed at yesterday's F...
View articleWhat do an online Canadian pharmacy, a Latin American ad network, and blue condoms have in common? Read More...
View articleUsability testing can be a very effective tool for marketers. Just make sure to look out for a few problems that can come with it. Read More...
View articleSome tips for finding statistically valid sample data at every level of your campaign. Read More...
View articleGoogle has unveiled two incremental changes to DoubleClick for media planning and analytics Read More...
View articleBrand advertisers can't find the kinds of ads they want, and media companies don't know how to sell to them, according to a report released today. Rea...
View articleResearcher will for the first time combine ad data from Microsoft console games with cookie-measured online behaviors. Read More...
View articleDeloitte finds significant numbers of consumers will use social media sites to shop for gifts. Read More...
View articleEntertainment companies and major brands stand to benefit when the line between fiction and reality is blurred. Here are some undead examples. Read Mo...
View articleConsumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact. Read More...
View articleTen creative tweaks to tune up your holiday e-mail program and get better reach for your messages. Read More...
View articleStart with your customers and the rest will be easy. Read More...
View articleOne advertiser, a Midwest furniture maker, is the lucky beneficiary of traffic upswell. Read More...
View articleMove is a step toward performance-based pricing for pre-roll. Read More...
View articleTwo networks add Canadian sales directors; Euro wins IBM digital account. Read More...
View articleFour examples of ad-as-a-service ads and how they hold the promise of engaging a prospect. Read More...
View articleSee if your brand or campaign would benefit from video in e-mail. Read More...
View articleWhat Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Read More...
View articleHow important is a formal SEM education in today's market? Read More...
View articleA few stories ClickZ's editors are reading: Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) Wrigley Drops Tribal DDB, ...
View articleRemember when the search engine wars were about search? These days, it's a given that Google won on that front, but that's not stopping Yahoo and Micr...
View articleTagged has settled with two states over allegedly deceptive e-mail invitation practices, reported here in June Read More...
View articleKantar-owned research firms Compete and Cannondale Associates combine data to track digital ad effectiveness offline. Read More...
View articleOrders and referral traffic doubled during campaign, and the beauty retailer added 10,000 friends. Read More...
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