Optimizing Your E-Commerce Site: Three Levers for Success
Actionable Analysis

Optimizing Your E-Commerce Site: Three Levers for Success

17y Heidi Cohen

Optimizing Your E-Commerce Site: Three Levers for ...

How to tune up your Web site now for the end-of-the-year holiday season. Read More...

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New Developments in Information Retrieval on the Web
Conference Coverage

New Developments in Information Retrieval on the Web

17y Sean Golliher

New Developments in Information Retrieval on the W...

At SES Chicago, a panel of experts will discuss real-life examples of how semantic technology and the linked open data movement are changing search ma...

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Turnaround Measures for E-Mail Marketers
Email

Turnaround Measures for E-Mail Marketers

17y Derek Harding

Turnaround Measures for E-Mail Marketers

Three steps to make e-mail marketing programs more effective and avoid list fatigue. Read More...

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Gannett Digital Hires New National Sales Head
Media

Gannett Digital Hires New National Sales Head

17y Kate Kaye

Gannett Digital Hires New National Sales Head

As vice president of sales for Gannett Digital, Andy Jacobson will lead national sales for Gannett's network of Web sites and communities. Read More...

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Monster's Ad Network Doubles Impressions During Recession
Media

Monster's Ad Network Doubles Impressions During Recession

17y Christopher Heine

Monster's Ad Network Doubles Impressions During Re...

A company battered by the economic downturn looks to position itself for better days. Read More...

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Execs & Accounts: iCrossing, iVillage, LBi
Media

Execs & Accounts: iCrossing, iVillage, LBi

17y ClickZ News Staff

Execs & Accounts: iCrossing, iVillage, LBi

iCrossing promotes Brian Powley; iVillage names SVP, marketing; Digital agency LBi hires U.S. COO. Read More...

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The Cyber Monday Opportunity for B2B E-mail Marketing
Email

The Cyber Monday Opportunity for B2B E-mail Marketing

17y Stephanie Miller

The Cyber Monday Opportunity for B2B E-mail Market...

Six tips for making strategic e-mail marketing work for your business during the holidays. Why should retailers have all the fun? Read More...

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De-Mystifying Models
Data insights

De-Mystifying Models

17y George John

De-Mystifying Models

Calculating the math behind a predictive model for display advertising. Read More...

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Social Business: Creating a Foundation for Growth
Social

Social Business: Creating a Foundation for Growth

17y Dave Evans

Social Business: Creating a Foundation for Growth

Three realistic tips to help optimize your social media program. Read More...

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Tips for Rapid Crawling and Indexing
Search

Tips for Rapid Crawling and Indexing

17y Erik Dafforn

Tips for Rapid Crawling and Indexing

Ways to help search engines notice your site's new content and URLs more quickly. Read More...

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U.S. Ad Impressions up 21 Percent in October
Ad Industry Metrics

U.S. Ad Impressions up 21 Percent in October

17y Jack Marshall

U.S. Ad Impressions up 21 Percent in October

Advertising placements by industry and top sponsored links, October 2009. Read More...

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Yahoo Will Continue Teracent Relationship
Media

Yahoo Will Continue Teracent Relationship

17y Kate Kaye

Yahoo Will Continue Teracent Relationship

When reporting Google's acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent?...

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Google's Lexi Reese to Lead Ad Exchange Sales
Media

Google's Lexi Reese to Lead Ad Exchange Sales

17y Zachary Rodgers

Google's Lexi Reese to Lead Ad Exchange Sales

Former top dog at Google's ad network will oversee buyer and seller sales for the crucial exchange product. Read More...

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Q3 Online Ad Spend Inched Upward
Media

Q3 Online Ad Spend Inched Upward

17y Fred Aun

Q3 Online Ad Spend Inched Upward

The IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period. Read More...

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Google Enhances TV Ad Measurement with TiVo Data Deal
Media

Google Enhances TV Ad Measurement with TiVo Data Deal

17y Kate Kaye

Google Enhances TV Ad Measurement with TiVo Data D...

A new data partnership between Google and TiVo could boost prices on Google's TV ad buying system. Read More...

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Adconion Buys Online Video Service Joost
Media

Adconion Buys Online Video Service Joost

17y Jack Marshall

Adconion Buys Online Video Service Joost

Will use once-hyped platform to add content and scale to its video ad network. Read More...

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Google Loses Ground to Bing with Small Biz Search Advertisers
Media

Google Loses Ground to Bing with Small Biz Search Advertisers

17y Christopher Heine

Google Loses Ground to Bing with Small Biz Search ...

Small business marketers spent more with Microsoft's search engine last quarter, seemingly at Google's expense. Read More...

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Twitter, FM, and Microsoft Extend Association with ExecTweets IT
Media

Twitter, FM, and Microsoft Extend Association with ExecTweets IT

17y Douglas Quenqua

Twitter, FM, and Microsoft Extend Association with...

A group of prominent IT bloggers has been picked to share their tweets on a new branded site. Read More...

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Location-Based Ads and the Rise of the Check-In
Marketing

Location-Based Ads and the Rise of the Check-In

17y Gary Stein

Location-Based Ads and the Rise of the Check-In

In order to deliver mobile ads that are relevant and valuable, let the consumer be in control. Read More...

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Attribution Models: Extracting More Value From Campaign Data
Analytics

Attribution Models: Extracting More Value From Campaign Data

17y Neil Mason

Attribution Models: Extracting More Value From Cam...

Consider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover. Read Mor...

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Four Dimensions of Online Media
Media

Four Dimensions of Online Media

17y Harry Gold

Four Dimensions of Online Media

Maximize value and customer impact with targeting, compensation, ad units, and metrics. Read More...

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AOL Won't Kill the Running Man
Media

AOL Won't Kill the Running Man

17y Zachary Rodgers

AOL Won't Kill the Running Man

The release of AOL's new logo has some wondering about the fate of its Running Man mascot, closely identified with the company and especially with its...

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The Good, The Bad, and the Just Too Small
Media

The Good, The Bad, and the Just Too Small

17y Kate Kaye

The Good, The Bad, and the Just Too Small

Hey Blondie, want to watch some of the most panoramic cinematography ever on your tiny computer monitor? Well, now you can. According to an expandable...

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Teracent Acquisition Could Give Google Inside View of Yahoo, AOL
Media

Teracent Acquisition Could Give Google Inside View of Yahoo, AOL

17y Kate Kaye

Teracent Acquisition Could Give Google Inside View...

Google has acquired dynamic digital ad customization firm Teracent, bolstering its display, mobile and video ad offerings. Read More...

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AOL Spikes Monolithic Acronym, Becomes Aol.
Media

AOL Spikes Monolithic Acronym, Becomes Aol.

17y Zachary Rodgers

AOL Spikes Monolithic Acronym, Becomes Aol.

New logo was created by Wolff Olins and not Leo Burnett, as was expected. Read More...

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Execs & Accounts UK & EU: Adconion, Tribal Fusion, i-level
Marketing

Execs & Accounts UK & EU: Adconion, Tribal Fusion, i-level

17y Jack Marshall

Execs & Accounts UK & EU: Adconion, Tribal Fusion,...

AdConion branches out to Eastern Europe; Tribal names Brown EU GM; i-level creates emerging platforms role. Read More...

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Swine Flu Fears Fuel Web Ads from Household Brands
Media

Swine Flu Fears Fuel Web Ads from Household Brands

17y Kate Kaye

Swine Flu Fears Fuel Web Ads from Household Brands

Ads from Clorox, Lysol, Robitussin, and Florida Department of Citrus use H1N1 related messages, but most shy away from direct claims. Read More...

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