AOL to Think Locally After Spin-Off
Media

AOL to Think Locally After Spin-Off

17y Christopher Heine

AOL to Think Locally After Spin-Off

On eve of split with Time Warmer, CEO Armstrong details how AOL will contend with the likes of CitySearch, Yelp, and Google. Read More...

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Execs & Accounts: Molecular, MRM, Organic
Media

Execs & Accounts: Molecular, MRM, Organic

17y Jack Marshall

Execs & Accounts: Molecular, MRM, Organic

Molecular creates community for One Laptop per Child; MRM Worldwide transfers three. Read More...

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Advertisers Getting Pushy With New Pushdown Units
Media

Advertisers Getting Pushy With New Pushdown Units

17y Tessa Wegert

Advertisers Getting Pushy With New Pushdown Units

A look at what advertisers are doing with the Online Publishers Association's new ad units. Read More...

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Quick Fixes for Your Holiday E-Mail Program
Email

Quick Fixes for Your Holiday E-Mail Program

17y Ed Henrich

Quick Fixes for Your Holiday E-Mail Program

Polish up your e-mail marketing campaigns in time for the holiday season. Read More...

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Will 2010 Be the Real Year of Mobile?
Media

Will 2010 Be the Real Year of Mobile?

17y Jason Steinberg

Will 2010 Be the Real Year of Mobile?

Why is mobile still lagging behind predictions when there are millions of users permanently attached to their phones? Read More...

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Establishing an Online Marketing Priority List
Marketing

Establishing an Online Marketing Priority List

17y Aaron Kahlow

Establishing an Online Marketing Priority List

With so many opportunities, it's easy to feel like you've got ADD. Here are six tips for prioritizing your efforts in 2010. Read More...

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Search Becomes the Display OS [Podcast]
Data insights

Search Becomes the Display OS [Podcast]

17y SES Chicago 2009

Search Becomes the Display OS [Podcast]

With the continued decline in Display performance, some believe that the only way to save Display advertising will be to make it more like Search. Rea...

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Media Titans to Launch Content Store Focused on Mobile
Media

Media Titans to Launch Content Store Focused on Mobile

17y Christopher Heine

Media Titans to Launch Content Store Focused on Mo...

Time Inc., Hearst Corp., Condé Nast, News Corp., and Meredith Corp. go in together on a collective digital storefront. Read More...

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Tremor Hopes Ad Guarantee Calms Pharma Advertisers
Media

Tremor Hopes Ad Guarantee Calms Pharma Advertisers

17y Kate Kaye

Tremor Hopes Ad Guarantee Calms Pharma Advertisers

The video ad net hopes a new ad offering will ensure that drug risk information is always featured alongside video ads, but that may not be enough to ...

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Catching Prospects Off the Back Wall
Data insights

Catching Prospects Off the Back Wall

17y Brian Massey

Catching Prospects Off the Back Wall

Retargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your site. Read Mor...

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Digital Ad Revenue Takes the Form of Content
Email

Digital Ad Revenue Takes the Form of Content

17y Stephanie Miller

Digital Ad Revenue Takes the Form of Content

A look at transitioning to the "new math" of our time and how e-mail newsletters can help. Read More...

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Interactive Application vs. Social Campaign
Social

Interactive Application vs. Social Campaign

17y Dave Evans

Interactive Application vs. Social Campaign

What makes an application "social," and why you should care. Read More...

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SEM Holiday Wish List 2009
Search

SEM Holiday Wish List 2009

17y Erik Dafforn

SEM Holiday Wish List 2009

What one search marketer would like to see from Google, Bing, and Yahoo in the coming year. Read More...

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Black Friday Dominates Shopping Searches in November
Media

Black Friday Dominates Shopping Searches in November

17y Jack Marshall

Black Friday Dominates Shopping Searches in Novemb...

The top 10 U.S. search terms in November, provided by Hitwise. Read More...

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AOL Hires First Seed.com Employee: NYT Journo Saul Hansell
Media

AOL Hires First Seed.com Employee: NYT Journo Saul Hansell

17y Zachary Rodgers

AOL Hires First Seed.com Employee: NYT Journo Saul...

AOL has appointed New York Times tech journalist Saul Hansell as the first programming director for Seed.com, its new data-driven content management p...

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FTC to Review Google's AdMob Acquisition
Media

FTC to Review Google's AdMob Acquisition

17y Zachary Rodgers

FTC to Review Google's AdMob Acquisition

A few stories ClickZ's editors are reading: FTC Will Review Google's Proposed Acquisition of AdMob WSJ Scrutiny may have more to do with apprehensiven...

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Successful Information Architecture for SEO
Search

Successful Information Architecture for SEO

17y SES Chicago 2009

Successful Information Architecture for SEO

Understand how your site's information architecture can affect visibility in search results. (Podcast) Read More...

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Peter Morville on Findability [Video]
Data insights

Peter Morville on Findability [Video]

17y SES Chicago 2009

Peter Morville on Findability [Video]

The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009...

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Browser Settings Satisfy New EU Cookie Law, says IAB
Marketing

Browser Settings Satisfy New EU Cookie Law, says IAB

17y Jack Marshall

Browser Settings Satisfy New EU Cookie Law, says I...

IAB UK and IAB Europe are clinging to a non-binding section of the recently-passed EU cookie legislation in hopes that browser-level settings suffice ...

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Reports Predict Web Ad Spending to Strengthen
Media

Reports Predict Web Ad Spending to Strengthen

17y Jack Marshall

Reports Predict Web Ad Spending to Strengthen

Digital media fared better than others in 2009, and is poised for stronger growth in the coming years according to Zenith Optimedia, Magna Global, and...

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Air America Digital Chief Departs
Marketing

Air America Digital Chief Departs

17y Kate Kaye

Air America Digital Chief Departs

Michael Bassik had been tasked with helping Air America become a strong digital media brand. Read More...

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The Loyalty Imperative: The Razor Blade has Gone Dull
Marketing

The Loyalty Imperative: The Razor Blade has Gone Dull

17y Gary Stein

The Loyalty Imperative: The Razor Blade has Gone D...

Consumer intimacy is the best way to solve your advertising problems. Create loyalty by engaging with consumers on a personal level. Read More...

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Hypertargeting Registered Users
Media

Hypertargeting Registered Users

17y Harry Gold

Hypertargeting Registered Users

The universe of hypertargeting opportunities is bigger than ever and promises to continue to grow. Read More...

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Simplicity and Elegance are the Watchwords
Analytics

Simplicity and Elegance are the Watchwords

17y Neil Mason

Simplicity and Elegance are the Watchwords

Don't forget that when it comes to marketing analysis, the most powerful messages are often the simplest. Read More...

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Communicating Search Success
Conference Coverage

Communicating Search Success

17y Jim Sterne

Communicating Search Success

Juggling the expectations of senior managers from different departments isn't easy. To grow your practice, see search as others see it. Read More...

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Web Site Requirements: What to Include
Conference Coverage

Web Site Requirements: What to Include

17y Kimberly Krause Berg

Web Site Requirements: What to Include

A cohesive site requirements document will spell out, in detail, how to write content for searchers, how to optimize for engines, and how to display m...

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E-mail + Social Bookmarking = Instant Rankings
Conference Coverage

E-mail + Social Bookmarking = Instant Rankings

17y Ralph Wilson

E-mail + Social Bookmarking = Instant Rankings

Building a loyal subscriber base takes energy, time, and consistency, but it can lead to a significant uptake in search rankings. Read More...

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