Your Top Holiday Deliverability Virtue: Patience
Email

Your Top Holiday Deliverability Virtue: Patience

17y Stefan Pollard

Your Top Holiday Deliverability Virtue: Patience

Delivery issues are inevitable during the holiday season, and making enemies with the Internet service providers won't help. Read More...

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The Power of Retargeting
Data insights

The Power of Retargeting

17y Rob Graham

The Power of Retargeting

Effective advertising requires moving a consumer from learning about a product to becoming a customer. Here's where retargeting fits in. Read More...

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SEO Best Practices When Moving a Web Site
Search

SEO Best Practices When Moving a Web Site

17y P.J. Fusco

SEO Best Practices When Moving a Web Site

How to move your site to a new domain and remain on the search engines' radar. Read More...

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Yahoo and Bing Lose U.S. Search Share in November
Media

Yahoo and Bing Lose U.S. Search Share in November

17y Jack Marshall

Yahoo and Bing Lose U.S. Search Share in November

Share of U.S. searches among leading providers, November 2009, from Hitwise. Read More...

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Twitter Tests Premium Business Features
Media

Twitter Tests Premium Business Features

17y Jack Marshall

Twitter Tests Premium Business Features

Following Biz Stone's recent confirmation that Twitter would indeed be launching premium account features for businesses "by the end of the year," the...

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Zillow Offers Rental Listings, Hopes to Offset Drop in Home Sales
Media

Zillow Offers Rental Listings, Hopes to Offset Drop in Home Sales

17y Kate Kaye

Zillow Offers Rental Listings, Hopes to Offset Dro...

With more people looking to buy low-priced homes, the rental market may also prove a challenge for the real estate site. Read More...

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WPP to Leverage Kantar Data for Media Planning
Media

WPP to Leverage Kantar Data for Media Planning

17y Christopher Heine

WPP to Leverage Kantar Data for Media Planning

Panels with online and offline data continue to be the rage among big agencies. Read More...

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New York Media Partners with Clickable for Local Web Ad Sales
Media

New York Media Partners with Clickable for Local Web Ad Sales

17y Fred Aun

New York Media Partners with Clickable for Local W...

Print and Web publisher offers search ads and lead gen services to local advertisers. Read More...

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2009's 20 Most Unoriginal Online Media Planning Strategies
Media

2009's 20 Most Unoriginal Online Media Planning Strategies

17y Hollis Thomases

2009's 20 Most Unoriginal Online Media Planning St...

The top 20 uninspiring online media planning strategies of the year and how to do better next year. Read More...

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Digital's Trailblazer: Music
Media

Digital's Trailblazer: Music

17y Christine Beardsell

Digital's Trailblazer: Music

An interview with TopSpin CEO Ian Rogers on using viral, target, and direct marketing tactics to help artists increase direct-to-fan demand. Read More...

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CBS Interactive Quits Ad Networks
Media

CBS Interactive Quits Ad Networks

17y Zachary Rodgers

CBS Interactive Quits Ad Networks

Mobile ad networks and exchange selling are exempted as CBS seeks to strengthen ties with agency and advertiser clients. Read More...

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Execs & Accounts: Glam Media, MediaTrust, Mindshare
Media

Execs & Accounts: Glam Media, MediaTrust, Mindshare

17y Jack Marshall

Execs & Accounts: Glam Media, MediaTrust, Mindshar...

Glam Media and MediaTrust gain new hires; VideoEgg and comScore announce partnership. Read More...

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Social Media Checklist for Small and Medium Size Businesses
Actionable Analysis

Social Media Checklist for Small and Medium Size Businesses

17y Heidi Cohen

Social Media Checklist for Small and Medium Size B...

Nine ways that SMBs can develop a viable social media marketing strategy. Read More...

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What Demand-Side Platforms Can Mean for a Media Plan
Display Advertising

What Demand-Side Platforms Can Mean for a Media Plan

17y Mike Baker

What Demand-Side Platforms Can Mean for a Media Pl...

A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. Read More...

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Embedded Video in E-mail Slows to a Trickle as Brands Back Away
Media

Embedded Video in E-mail Slows to a Trickle as Brands Back Away

17y Christopher Heine

Embedded Video in E-mail Slows to a Trickle as Bra...

Evidence suggests e-mail marketers have all but abandoned the once-hyped practice. Read More...

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Few Google Users Are Opting Out of Behavioral Targeting
Media

Few Google Users Are Opting Out of Behavioral Targeting

17y Zachary Rodgers

Few Google Users Are Opting Out of Behavioral Targ...

Google says its data suggest Web site visitors are more likely to edit their targeting profile than to opt out of all ad targeting. Read More...

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Stimulus Failings May Bode Well for AOL's Dial-up Business
Media

Stimulus Failings May Bode Well for AOL's Dial-up Business

17y Christopher Heine

Stimulus Failings May Bode Well for AOL's Dial-up ...

A statement from AOL CEO Tim Armstrong about the slowing decline of the dial-up market gained credence from a third-party report that surfaced one day...

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Sony Taps YouTube Phenom to Remix TV Ads
Media

Sony Taps YouTube Phenom to Remix TV Ads

17y Kiran Aditham

Sony Taps YouTube Phenom to Remix TV Ads

Hires "Auto-Tune the News" parodists to revitalize familiar commercials. Read More...

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Newspapers Beat Out Web in Coupon Market, For Now
Media

Newspapers Beat Out Web in Coupon Market, For Now

17y Douglas Quenqua

Newspapers Beat Out Web in Coupon Market, For Now

Internet accounted for only 6 percent of coupons clipped in the last year, though the total value of those coupons was much higher. Read More...

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Social and Search Marketing: It's Complicated
Marketing

Social and Search Marketing: It's Complicated

17y Anna Maria Virzi

Social and Search Marketing: It's Complicated

As you prepare for 2010, there's one thing you can count on: your job is not going to get easier. Read More...

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Top 10 Campaign Optimization Checklist
Paid Search

Top 10 Campaign Optimization Checklist

17y Kevin Lee

Top 10 Campaign Optimization Checklist

Here is a checklist of best practices that all search marketers should go through to make sure they aren't wasting money or missing an opportunity. Re...

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2009: A Year in Review
Analytics

2009: A Year in Review

17y Jack Aaronson

2009: A Year in Review

A look back at this year's most important best practices to increase ROI. Read More...

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Top 10 U.K. Search Terms by Category, November 2009
Media

Top 10 U.K. Search Terms by Category, November 2009

17y Jack Marshall

Top 10 U.K. Search Terms by Category, November 200...

The top 10 search terms by search volume and category, from Hitwise. Read More...

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AOL Wears Parachute Pants to Its NYSE Party
Media

AOL Wears Parachute Pants to Its NYSE Party

17y Christopher Heine

AOL Wears Parachute Pants to Its NYSE Party

Break-dancers, wearing white T-shirts with the new "Aol." paint-splash logo, entertained those who waited on the red carpet for AOL's spin-off party l...

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O2 Launches Interest-Based Mobile Ad Product
Media

O2 Launches Interest-Based Mobile Ad Product

17y Jack Marshall

O2 Launches Interest-Based Mobile Ad Product

U.K Read More

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Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section
Media

Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section

17y Douglas Quenqua

Salon.com Uses Top Chef 'Virtual Party' to Promote...

For season finale, BravoTV.com offers engagement through aggregated tweets, Facebook Connect and mobile chat. Read More...

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'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't
Media

'Hopenhagen': The Climate Change Ad Campaign That Almost Wasn't

17y Zachary Rodgers

'Hopenhagen': The Climate Change Ad Campaign That ...

How hard is it to work together on climate issues? Just ask Ogilvy. Read More...

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