Peppers & Rogers said they wished they had written the first edition. Now it's time for round two... As businesses have overcome technical, financial,...
View articleMove could help McCann and Initiative capture a larger share of clients' search and social marketing spend. Read More...
View articleOne True Media, which operates SpotMixer, will use the money to expand the do-it-yourself online video ad service. Read More...
View articleAndrew Frawley joins Epsilon as president of digital services; Wayne Townsen replaces Frawley as CEO at ClickSquared. Read More...
View articleShould you add behavioral marketing to your marketing mix in the coming year? Some factors to consider. Read More...
View articleThe marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Re...
View articleHow high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Read More...
View articleYour site may be a household name, but that doesn't mean you're maximizing your visibility. Read More...
View articleNewsGator Technologies has launched a new ad platform for its publisher clients Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View articleDirect marketers will maintain higher ad spending levels in a down economy, according to investment report. Read More...
View articleGeorge will split his time between Mediabrands and Universal McCann to oversee digital strategy among IPG's clients. Read More...
View articlePartnership aims to preserve classifieds revenue. Read More...
View articleThe big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's...
View articleStaff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. Read More...
View articleRazorfish works with TravelChannel.com; clothing brand KangaRoo taps Studiocom for 30th anniversary branding campaign. Read More...
View articleHow a small interaction can promise a big result to an entire community. Read More...
View articleWhy online marketing should defy expectations in the coming year. Read More...
View articleDigital analysts must increasingly position themselves as data integrators and multi-channel specialists. Read More...
View articleOnline video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and...
View articleA friendly reminder to AT&T and the rest of you yuletide slackers. Read More...
View articleA number of big name Twitter accounts were hacked this morning, a day after Twitter users were targeted in a large-scale phishing attack. In all, 33 a...
View articleFacebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Read More...
View articleParticipants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Read More...
View articlePopular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Read More...
View articleThree tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Read More...
View articleFactors to consider before launching organic and paid search campaigns at the same time. Read More...
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