Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleDespite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleGoogle has quietly been building a database that contains the accumulated knowledge of the entire human race, why? And how will this affect the future...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleLocation-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleFollowing a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big ...
View articleBrands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience. Read M...
View articleJust as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live ...
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleWith rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...
View articleCasting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many mar...
View articleCreating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkC...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleIn advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers sh...
View articleRetailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Read More...
View articleDuring a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation...
View articleAs the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfal...
View articleBrands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Read More...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleAndreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Read More...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
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