Peter Horan to Head IAC Media & Advertising
Media

Peter Horan to Head IAC Media & Advertising

20y Matthew G. Nelson

Peter Horan to Head IAC Media & Advertising

Focus will be on search and content. Read More

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Execs & Accounts for January 17, 2007
Media

Execs & Accounts for January 17, 2007

20y Enid Burns

Execs & Accounts for January 17, 2007

4A's gets an SVP of digital initiatives; CondéNet promotes Salomon; Double Fusion hires again. Read More...

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Google Patent Filing Hints at Digital Billboard Ad Network
Media

Google Patent Filing Hints at Digital Billboard Ad Network

20y Ryan Naraine

Google Patent Filing Hints at Digital Billboard Ad...

The search marketing giant has filed a patent application for technology that lets local stores tie their stock control computers to a Google-powered ...

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Marketers Go on a Drinking Domain Binge
Media

Marketers Go on a Drinking Domain Binge

20y Kate Kaye

Marketers Go on a Drinking Domain Binge

When it comes to generic drinking buddies, vodka.com, recently sold for $3 million, isn't alone. Read More...

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Miva Consolidates Ads with Monetization Center
Media

Miva Consolidates Ads with Monetization Center

20y Kevin Newcomb

Miva Consolidates Ads with Monetization Center

New management console for publishers brings together search, contextual and in-line text ads under one self-service interface. Read More...

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SEO Best Practices: 20 Questions
Search

SEO Best Practices: 20 Questions

20y P.J. Fusco

SEO Best Practices: 20 Questions

How can you tell if your site adheres to SEO best practices? Start with honest answers to the following 20 questions. Read More...

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Monitor Feedback to Boost Deliverability
Email

Monitor Feedback to Boost Deliverability

20y Stefan Pollard

Monitor Feedback to Boost Deliverability

How you manage feedback probably won't make the usual top 10 list of strategies to boost deliverability. That's too bad. Read More...

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Behavior Under the Planning Microscope, Part 2: Social Network
Data insights

Behavior Under the Planning Microscope, Part 2: Social Network

20y Andy Chen

Behavior Under the Planning Microscope, Part 2: So...

What human behaviors power the formation of social networks, and what are their long-term implications for planners? Part two of a series. Read More...

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Agency of the Year: A Marketer's Perspective
Marketing

Agency of the Year: A Marketer's Perspective

20y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

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Ten Years of Shatner and Priceline
Media

Ten Years of Shatner and Priceline

20y Matthew G. Nelson

Ten Years of Shatner and Priceline

Hard to believe, but William Shatner and travel Web site Priceline.com have been working together for ten years Read More...

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Tacoda and Rev Sci Swap Clients
Media

Tacoda and Rev Sci Swap Clients

20y Kate Kaye

Tacoda and Rev Sci Swap Clients

Looks like the behavioral targeting wars are still on Read More...

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Baidu Teams With EMI for Ad-Supported Streaming Tunes
Media

Baidu Teams With EMI for Ad-Supported Streaming Tunes

20y Rebecca Lieb

Baidu Teams With EMI for Ad-Supported Streaming Tu...

Chinese search giant Baidu announced it's teaming with EMI to launch a an ad-supported streaming online music service in China. EMI's Typhoon Music Ch...

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The Runaway Engine That Couldn't
Media

The Runaway Engine That Couldn't

20y Zachary Rodgers

The Runaway Engine That Couldn't

An interesting, if not surprising, report from U.K.-based Screen Digest has predicted that the careening choo-choo train of user-generated content wil...

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Quantcast Launches Keyword Research Tool
Media

Quantcast Launches Keyword Research Tool

20y Zachary Rodgers

Quantcast Launches Keyword Research Tool

Web site ratings service Quantcast has introduced a keyword research feature to help media planners identify new marketing opportunities beginning wit...

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Everything Promo-old is New Again?
Media

Everything Promo-old is New Again?

20y Kate Kaye

Everything Promo-old is New Again?

Allowing advertiser clients to pay based on specific action and demographic criteria is not exactly a new pricing method of lead generation services R...

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AOL's Move into Euro Affiliate Marketing
Media

AOL's Move into Euro Affiliate Marketing

20y Zachary Rodgers

AOL's Move into Euro Affiliate Marketing

AOL has put in a huge, $900 million bid on Swedish affiliate player TradeDoubler Read More...

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The Venice Project is now Joost
Media

The Venice Project is now Joost

20y Zachary Rodgers

The Venice Project is now Joost

The Venice Project, the pre-launch TV/Web crossover platform from the founders of Skype and Kazaa, has been given an official (and tiresomely 2.0) nam...

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VideoClix Enables Links in Videos, Tracks Metrics
Media

VideoClix Enables Links in Videos, Tracks Metrics

20y Matthew G. Nelson

VideoClix Enables Links in Videos, Tracks Metrics

A new version of VideoClix's Read More

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Execs & Accounts for January 16, 2007
Media

Execs & Accounts for January 16, 2007

20y Enid Burns

Execs & Accounts for January 16, 2007

WebTrends brings in former Coca-Cola exec; The Scotsman parent company signs Miva; and EyeWonder hires Michael Rosner. Read More...

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Two Ad Networks Pool Local TV and Radio Site Inventory
Media

Two Ad Networks Pool Local TV and Radio Site Inventory

20y Kate Kaye

Two Ad Networks Pool Local TV and Radio Site Inven...

MediaSpan partners with Broadcast Interactive to sell national ads on over 1,200 local online radio, TV and newspaper sites across the country. Read M...

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Four Distributed Experience Trends to Watch
Marketing

Four Distributed Experience Trends to Watch

20y Chad Stoller

Four Distributed Experience Trends to Watch

These trends may not affect your brand today, but they're definitely ones to keep an eye on. Read More...

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IGA Releases New In-Game Ad Platform
Media

IGA Releases New In-Game Ad Platform

20y Enid Burns

IGA Releases New In-Game Ad Platform

The in-game ad network will release version 2.0 of its Radial product, which includes dynamically served 3D ad objects a new Web-based ad-booking inte...

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Cranky But Cranked Up -- 2007
Media

Cranky But Cranked Up -- 2007

20y Hollis Thomases

Cranky But Cranked Up -- 2007

What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Read More...

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Video: Makes Everything Better?
Analytics

Video: Makes Everything Better?

20y Jason Burby

Video: Makes Everything Better?

Online video's cool, alright. Here's how to determine whether it's going to benefit your Web site. Read More...

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Search Engine Rankings in the U.S. for December, 2006
Media

Search Engine Rankings in the U.S. for December, 2006

20y Enid Burns

Search Engine Rankings in the U.S. for December, 2...

Google sites serves nearly half of all U.S. searches. Read More...

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MSN Crashing the Golden Globe Red Carpet
Media

MSN Crashing the Golden Globe Red Carpet

20y Matthew G. Nelson

MSN Crashing the Golden Globe Red Carpet

Microsoft's MSN is getting into the daily original content game with a new online series set to premier today Read More...

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Confirmation on Gatineau
Media

Confirmation on Gatineau

20y Enid Burns

Confirmation on Gatineau

News about Microsoft's free Web analytics product was frequently mentioned last week Read More...

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