Last time I was in a marketing gig, I recall screaming at our rep from one of the major wire services when they started charging us a per-item clippin...
View article2006 was a rough year for everybody's favorite hometown megastore, Wal-Mart Read More...
View articleScott Symonds joins as executive media director, after being wooed for eight months. Read More...
View articleGreystripe adds youth-oriented mobile community myGamma.com to its network. Read More...
View articleEpsilon hires two VPs; Think Partnership promotes one and lays off others; Mike Grehan forms new search firm. Read More...
View articlePrint media are starting to take this whole Internet thing pretty seriously. Read More...
View articleUsing segmentation models in search advertising. Read More...
View articleCoping with customers who refuse to be confined to one channel to research, browse, and buy. Read More...
View articleIf you ever wrote a novel that is currently sitting unpublished on a shelf somewhere, it may be time to pull it out and dust it off Read More...
View articleIf metasearches have forever changed the way we search for airline flights, then why not for ocean cruises too? That appears to be the strategy for tr...
View articleMore newspaper industry rumors: Bloomberg reported this morning that E.W Read More...
View articleThe Journal appears to have begun inserting graphical ads into its RSS feeds, and do they ever suck Read More...
View articleAnyone out there been in this business long enough to remember New Century Network? Born in 1997 1995, the company was a coalition of nine media monol...
View articleAAA.com has added a new feature to its travel planner Web site : find a local gas station. Close to 100,000 U.S Read More...
View articleTo drive reserve enlistment, a current campaign placed on U.S. Naval bases employs Bluetooth technology and mobile video. Read More...
View articleDirect marketers plan to spend more on e-mail and online channels. Companies strong in analytics will boost budgets the most. Read More...
View articleGenex and New Media Strategies bring very different marketing functions to the magazine publisher. Read More...
View articleOur relationship with site publishers necessitates that we view them as both partners and adversaries. What approach should you take with them? Read M...
View articleHighlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Read More...
View articleA front page Wall Street Journal story has had folks abuzz about a new ad network formed by Gannett, McClatchy and Tribune Read More...
View articleLeslie Moonves, president and chief executive officer of CBS, made a what could be considered a profound comment at his Consumer Electronics Show (CES...
View articleOodle is continuing to branch out its classifieds aggregation services, this time fueling Local.com's classifieds Read More...
View articleESP EmailLabs says it's time for B2C marketers to through out their old templates and replace them with longer, narrower versions. The betas of both Y...
View articleThe product and marketing initiative now has 45 eco-friendly products out; a new campaign will promote them. Read More...
View articleReal estate communities, agent reviews and a new listing syndication service could shake up real estate advertising even more than Craigslist. Read Mo...
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