Will keyword bidding on Yahoo and MSN -- the search players with portals -- soon be carved into optional, more expensive vertical niches? It appears s...
View articleThe publisher hopes a more touchy-feely personal finance section will build a new audience, and strike ad gold. Read More...
View articleExecutive hires at Dow Jones Indexes, Metacafe and Jumpstart Automotive. Read More...
View articleDayZ Loop eschews banner ads for sponsorships and corporate integration with content. Read More...
View articleGoogle's message to book publishers: it's not piracy, it's promotion. Read More...
View articleIf your paid placement landing pages don't reinforce the search scent, you lose too many visitors to the "Back" button. Here's how to change that. Rea...
View articleYour traffic costs way less than what it's worth. What are you going to do about it? Read More...
View articleHow many rich media ads belong in an online campaign? Read More
View articleThis week I met with Millennial Media, following its announcement of funding and a few details about its launch and operations Read More...
View articleK2 Network , a publisher of massively multiplayer online games (MMOG), said it began an affiliate marketing program to run banner ads for its games on...
View articleSo, I was able to chat with Dove agency Ogilvy today, after two days of trying for a ClickZ News story published today on the brand's sponsorship of a...
View articleLike eyes drawn to obnoxious gyrating silhouettes, could anyone resist reading the New York Times piece about those damn LowerMyBills ads this morning...
View articleHave a yen to prove your "some assembly required" skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video...
View articleWe don't usually cover funding, but this is a lot of money and a company we've watched closely Read More...
View articleMany corporate attorneys have given up on enforcing even a fraction of the infringement they encounter online. Read More...
View articleA Pew survey finds the Internet exerted a strong influence during the 2006 elections. Read More...
View articleFree public Wi-Fi services are blanketing the U.S. and offering opportunities for advertisers. Read More...
View articleWomen embraced Dove's Real Beauty effort, but will they appreciate its attachment to glitzy awards ceremony celebs? Read More...
View articleAn upcoming switch from the Internet Explorer engine to Word for image handling has some designers crying foul. Read More...
View articleAgencies can seize much more control over a campaign by designing an effective landing page. Read More...
View articleThirteen ways to drive ancillary revenues. Read More...
View articleCapture true searcher intent -- at the local level Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleYesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download Read More...
View articleScanning my e-mail includes the compulsory activity of deleting spam on first sight Read More...
View articleThe E-mail Experience Council just released results of a report authored by co-founder (and ClickZ columnist ) Jeanniey Mullen. The study examined 1,0...
View articleaQuantive's digital marketing unit gets its first presence in the world's second-largest economy. Read More...
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