Beyond the "Word" in Word of Mouth
Marketing

Beyond the "Word" in Word of Mouth

20y Dave Evans

Beyond the "Word" in Word of Mouth

Word-of-mouth marketing for your eyes. Read More

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Three Questions to Ask Before Initiating an SEO Strategy
Search

Three Questions to Ask Before Initiating an SEO Strategy

20y P.J. Fusco

Three Questions to Ask Before Initiating an SEO St...

The basic issues that help determine a path toward building an SEO strategy. Read More...

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Plotting Your E-mail Strategy
Media

Plotting Your E-mail Strategy

20y Rebecca Lieb

Plotting Your E-mail Strategy

No one needs more e-mail, but they do need relevant information Read More...

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Mexican Powerhouse Makes U.S. Spanish YP Deal
Media

Mexican Powerhouse Makes U.S. Spanish YP Deal

20y Kate Kaye

Mexican Powerhouse Makes U.S. Spanish YP Deal

Mexico's huge publisher of 135 yellow pages directories Teléfonos de México SA, a.k.a Read More...

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Google Launches Custom Search for Site Owners
Media

Google Launches Custom Search for Site Owners

20y Zachary Rodgers

Google Launches Custom Search for Site Owners

Marketers and other site owners can launch specialized search engines; ads will be sold and served through AdSense for Search. Read More...

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Yahoo Searches for Video Talent
Media

Yahoo Searches for Video Talent

20y Enid Burns

Yahoo Searches for Video Talent

Yahoo jumpstarts a show on viral video content with an online talent search. Read More...

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Ad Platform Takes Web Accountability to TV and Radio
Media

Ad Platform Takes Web Accountability to TV and Radio

20y Kate Kaye

Ad Platform Takes Web Accountability to TV and Rad...

SoftWave Media Exchange's media buying platform appeals especially to direct marketers and political advertisers like NY Attorney General candidate Je...

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Can Mobile Ad Sector Overcome Consumer Intolerance?
Media

Can Mobile Ad Sector Overcome Consumer Intolerance?

20y Ryan Naraine

Can Mobile Ad Sector Overcome Consumer Intolerance...

Jupiter Research predicts wireless ad spending will surge to $2.9 billion in 2011, but consumer intolerance for incessant cell phone messages could pu...

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It's 2007 Planning Time
Marketing

It's 2007 Planning Time

20y Mark Kingdon

It's 2007 Planning Time

Five important areas to consider as you plan your 2007 media budget. Read More...

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Tristitials: The Three-in-One Ad
Media

Tristitials: The Three-in-One Ad

20y Hollis Thomases

Tristitials: The Three-in-One Ad

A new format from snap2eyes allows thrifty advertisers to get more bang for their buck. Read More...

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Web Analytics: Industry Trends
Analytics

Web Analytics: Industry Trends

20y Jason Burby

Web Analytics: Industry Trends

Taking the pulse of how businesses are using Web analytics. Read More...

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Brand Marketer, Storyteller
Marketing

Brand Marketer, Storyteller

20y Martin Lindstrom

Brand Marketer, Storyteller

It's not enough to be a product promoter. You must also be a gifted teller of intriguing tales. Read More...

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One Quarter of Consumer Electronics Purchases Researched Online
Audience

One Quarter of Consumer Electronics Purchases Researched Online

20y Enid Burns

One Quarter of Consumer Electronics Purchases Rese...

Of the $32.5 billion spent on CE products purchased in the last six months, 77 percent were influenced by online research. Read More...

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Social Sites Better for Dems?
Media

Social Sites Better for Dems?

20y Kate Kaye

Social Sites Better for Dems?

Are social networking sites more effective for the left than the right? There's a lot of chatter about politicians using sites like MySpace and Facebo...

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ClickZ Awards - Nominations Close Tomorrow
Media

ClickZ Awards - Nominations Close Tomorrow

20y Rebecca Lieb

ClickZ Awards - Nominations Close Tomorrow

If you haven't already, now's he time to nominate your favorite vendors, service providers, campaigns, and more for the ClickZ Marketing Excellence Aw...

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IBM Campaign Uses In-Banner Video Chat
Media

IBM Campaign Uses In-Banner Video Chat

20y Zachary Rodgers

IBM Campaign Uses In-Banner Video Chat

Newfangled ads use a combo of video, VoIP and text chat to allow the company to converse with SMB prospects online. Read More...

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Travelistic Helps Build Out Travel Video Vertical
Media

Travelistic Helps Build Out Travel Video Vertical

20y Kate Kaye

Travelistic Helps Build Out Travel Video Vertical

The new site features professionally-produced and user-generated video and offers pre-roll ads through Advertising.com. Read More...

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Optimizing for Snippets
Email

Optimizing for Snippets

20y Jeanne Jennings

Optimizing for Snippets

Do you optimize for snippets? Do you even know what snippets are? Read More...

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Content Distribution: The Final Media Revolution
Marketing

Content Distribution: The Final Media Revolution

20y Eric Picard

Content Distribution: The Final Media Revolution

We're on the cusp of a media revolution to end all media revolutions. The new world will be ad funded. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 2
Search

Shopping Search Has a New User-Friendly Interface, Part 2

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Part two of a three-part series. Read More...

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The Perfect Multichannel Campaign
Marketing

The Perfect Multichannel Campaign

20y Gary Stein

The Perfect Multichannel Campaign

Sony transcends from advertising to actual content. Read More...

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U.S. Mobile Web Adoption Slow
Data insights

U.S. Mobile Web Adoption Slow

20y Enid Burns

U.S. Mobile Web Adoption Slow

A lower percentage of Americans access the Internet on mobile devices than Europeans, though U.S. users frequent portals more often. Read More...

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E-mail Resurges
Media

E-mail Resurges

20y Kevin Newcomb

E-mail Resurges

At times, e-mail has worn the mantle of both "killer app" and unread spam, but its true value as a digital backbone is now beginning to be realized. R...

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After Politics: JibJab and Meetup Transform Content and Ad Models
Media

After Politics: JibJab and Meetup Transform Content and Ad Models

20y Kate Kaye

After Politics: JibJab and Meetup Transform Conten...

JibJab launches a sketch comedy series sponsored by Verizon Wireless and Meetup is testing sponsorships with Intuit. Read More...

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Consumer Group Casts Wider Phishing Net
Media

Consumer Group Casts Wider Phishing Net

20y Kevin Newcomb

Consumer Group Casts Wider Phishing Net

The National Consumers League has added consumer-friendly technical information to PhishingInfo.org to raise public awareness of e-mail fraud. Read Mo...

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Will Money Change Everything?
Marketing

Will Money Change Everything?

20y Rebecca Lieb

Will Money Change Everything?

Are content creators in it for the bucks or the glory? And are advertisers taking advantage of them? Read More...

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Viva la Liberación?
Media

Viva la Liberación?

20y Ian Schafer

Viva la Liberación?

How online advertising can liberate content, one video at a time. Read More...

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