Broadcasters are finding new platforms to distribute content, creating new opportunities for advertisers. Read More...
View articleMarketers must strive to stay in the good graces of recipients, ISPs, and even their e-mail service providers. Read More...
View articleIn SEM, reach and frequency are visibility and coverage. Read More
View articleWhy don't we alter our pitches based on different customers and their differing needs? Read More...
View articleWill a meteor shower of user-generated brand advocacy destroy the world of advertising? Read More...
View articleA look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...
View articleMaking e-mail campaigns more relevant can considerably improve performance, according to Jupiter Research's David Daniels. Read More...
View articlePaper sites drew 58 million readers in September, and over 56.9 million on average each month in Q3. Read More...
View articleA side note to today's story about " plinking ", meaning product linking within user-generated videos Read More...
View articleKillface wants to destroy the earth with his "Annihilatrix," but he wants to make sure the word gets out first Read More...
View articleI hit the Local Ad World conference here in NYC yesterday Read More...
View articleAmerican Express is hitting up Internet savvy San Franciscans right where they are most: online and in coffee houses, all in the name of preservation ...
View articleDuring the final session of the ClickZ Specifics: E-mail Marketing conference, five panelists were asked a series of questions and given 1 minute each...
View articleDavid Daniels, VP and research director at Jupiter Research, shared his "Four Tenets of Integrated Marketing" yesterday at the ClickZ Specifics: E-mai...
View articleProduct placements with direct e-commerce links may soon find their way into user-created videos. Read More...
View articleThe activist social network runs banners demanding users Read More...
View articleRSS is the ultimate opt-in marketing vehicle with high returns available if you stay in synch with consumers' needs. Read More...
View articleA site's value isn't defined by traffic and ad rates alone. Knowing what makes a promising buy can give marketers a real edge. Read More...
View articleAn everyday tactic that enables you to successfully compete against larger players with big budgets. Read More...
View articleGrowth in the number of home Internet users was incremental in September. Read More...
View articleOhio State University Medical Center has a great communications program in place just in time for Halloween. In their own words: "Here's a story you c...
View articleAt the ClickZ Specifics: E-mail Marketing conference today, Jeanniey Mullen, senior partner & senior director of e-mail marketing at OgilvyOne Worldwi...
View articlePrivacy encapsulates many different issues in the mind of the consumer, according to the ESPC's Trevor Hughes. Read More...
View articleNational and state party organizations have been launching sites exposing the opposing party's contenders in key Senate races. Read More...
View articleOf the $32.5 billion spent on CE products purchased in the last six months, 77 percent were influenced by online research. Read More...
View articleYou're going to collect more opt-ins than ever in the next nine weeks. Are you ready to welcome them? Read More...
View articleRather than focus on behavioral targeting, perhaps we should develop behavioral planning. Read More...
View article