A Video Guide for Your Mobile Device
Media

A Video Guide for Your Mobile Device

20y Rebecca Lieb

A Video Guide for Your Mobile Device

Just what you've been hoping for -- a programming guide for your phone. The SmartVideo Entertainment Program Guide launches today from Action Engine C...

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WhittmanHart Acquires DNA Studio
Media

WhittmanHart Acquires DNA Studio

20y Zachary Rodgers

WhittmanHart Acquires DNA Studio

Nine-year-old DNA is strong in video, having produced sites for every major Hollywood studio. Read More...

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Windows Live Search Comes Out of Beta
Media

Windows Live Search Comes Out of Beta

20y Kevin Newcomb

Windows Live Search Comes Out of Beta

Windows Live is live, replacing MSN Search in 47 markets worldwide. Read More...

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Miva Puts Text Ads In Site Content
Media

Miva Puts Text Ads In Site Content

20y Kevin Newcomb

Miva Puts Text Ads In Site Content

A new in-line text ad will feature site navigation and pay-per-click ads when users mouse over specially underlined words in a site's content. No opt-...

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Report: Mobile Video Market Jumps 45 Percent
Media

Report: Mobile Video Market Jumps 45 Percent

20y Ryan Naraine

Report: Mobile Video Market Jumps 45 Percent

Second quarter statistics from mobile industry watcher Telephia peg the market for mobile video content at 3.7 million subscribers. Read More...

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McGruff Takes Byte out of Cybercrime
Media

McGruff Takes Byte out of Cybercrime

20y Enid Burns

McGruff Takes Byte out of Cybercrime

The crime-fighting dog puts his magnifying glass to the Internet to raise awareness about cyber crime. Read More...

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Facebook Listened; You Should, Too
Marketing

Facebook Listened; You Should, Too

20y Mark Kingdon

Facebook Listened; You Should, Too

Three important lessons for working in consumer-controlled marketing. Read More...

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Site Changes? Tag With Care for Better Measurement
Analytics

Site Changes? Tag With Care for Better Measurement

20y Jason Burby

Site Changes? Tag With Care for Better Measurement

It isn't enough to place a basic tag on every site page and assume it will provide the required data. Read More...

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Destination Marketers Shift Their Digital Spend
Media

Destination Marketers Shift Their Digital Spend

20y Hollis Thomases

Destination Marketers Shift Their Digital Spend

The future of DMO and CVB online marketing calls for a blend of tactics, both on and off the Web site. Read More...

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NBCU Puts iVillage Plans Into Action
Media

NBCU Puts iVillage Plans Into Action

20y Zachary Rodgers

NBCU Puts iVillage Plans Into Action

Looks like NBC Universal is preparing to act on its plans for iVillage, which it acquired earlier this year Read More...

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ESPN.com Launches Sports Video Gaming Section, GameTap Sponsors
Media

ESPN.com Launches Sports Video Gaming Section, GameTap Sponsors

20y Zachary Rodgers

ESPN.com Launches Sports Video Gaming Section, Gam...

ESPN has launched a special coverage area for sports-oriented video games, sponsored by subscription-based gaming portal GameTap Read More...

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The Times, They Are A-Chan... Oh, Never Mind
Media

The Times, They Are A-Chan... Oh, Never Mind

20y Zachary Rodgers

The Times, They Are A-Chan... Oh, Never Mind

The New York Times and Time Magazine have separately launched new mobile editions, and both initiatives are sponsored by Microsoft Windows Mobile Read...

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Right Media to Power Private Ad Exchanges
Media

Right Media to Power Private Ad Exchanges

20y Kevin Newcomb

Right Media to Power Private Ad Exchanges

A white-label version of its auction-based ad marketplace is now available for large publishers. Read More...

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Early Online Political Ads Not Just for Raising Cash
Media

Early Online Political Ads Not Just for Raising Cash

20y Kate Kaye

Early Online Political Ads Not Just for Raising Ca...

Political advertisers are using podcasts, IM icons, e-mail newsletters and Web ads to raise awareness and inspire civic engagement. Read More...

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Strawberry Stores are in Season with Mobile Marketing Campaign
Media

Strawberry Stores are in Season with Mobile Marketing Campaign

20y Enid Burns

Strawberry Stores are in Season with Mobile Market...

New York retailer Strawberry will use mobile marketing to supports its back-to-school and holiday campaigns. Read More...

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Making Video Advertising Accountable to Consumers
Marketing

Making Video Advertising Accountable to Consumers

20y Jeremy Lockhorn

Making Video Advertising Accountable to Consumers

We're in the midst of another accountability evolution, this time with Web 2.0 technology. Read More...

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The Most Important SEO Strategy
Search

The Most Important SEO Strategy

20y Shari Thurow

The Most Important SEO Strategy

The three building blocks of a successful SEO program. Read More...

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Using Transactional Messages to Grow Your Opt-In E-Mail List
Email

Using Transactional Messages to Grow Your Opt-In E-Mail List

20y Jeanne Jennings

Using Transactional Messages to Grow Your Opt-In E...

Some more tips for getting more from your transactional e-mail. Read More...

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Clique-Through: Deep Reach With Small Audiences
Marketing

Clique-Through: Deep Reach With Small Audiences

20y Gary Stein

Clique-Through: Deep Reach With Small Audiences

The advertising industry's focus on viral marketing belies our obsession with reach, sometimes at the expense of effectiveness. Read More...

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Top Corporations Clean Up Web Sites, Privacy Policies
Audience

Top Corporations Clean Up Web Sites, Privacy Policies

20y Enid Burns

Top Corporations Clean Up Web Sites, Privacy Polic...

The top 100 of the Fortune 500 get their annual Web site report card. Read More...

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Fox Previews "The Simpsons" Online
Media

Fox Previews "The Simpsons" Online

20y Kevin Newcomb

Fox Previews "The Simpsons" Online

A 7-minute clip from the season premiere is being promoted across Fox Interactive sites. Read More...

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RH Donnelley Buys Search Firm LocalLaunch
Media

RH Donnelley Buys Search Firm LocalLaunch

20y Kate Kaye

RH Donnelley Buys Search Firm LocalLaunch

In the hopes of maintaining its grip on local ad dollars, the yellow pages publisher bolsters its search capabilities. Read More...

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Zango Spyware Suit Dismissed
Media

Zango Spyware Suit Dismissed

20y Kevin Newcomb

Zango Spyware Suit Dismissed

The lawsuit against the former 180solutions was voluntarily dropped by the plaintiffs; separately, an FTC complaint led to a $2 million settlement aga...

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Waggener Edstrom Bends An Ear to Online Chatter
Media

Waggener Edstrom Bends An Ear to Online Chatter

20y Enid Burns

Waggener Edstrom Bends An Ear to Online Chatter

The PR firm now offers a media mapping listening service to help clients measure the effectiveness of brand messages in online and offline media. Read...

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Planning for Yahoo's Panama, Part 1
Paid Search

Planning for Yahoo's Panama, Part 1

20y Kevin Lee

Planning for Yahoo's Panama, Part 1

A man, a plan, an updated bid management platform: Panama. Read More...

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CGM's Dirty Little Secret
Media

CGM's Dirty Little Secret

20y Ian Schafer

CGM's Dirty Little Secret

Even with CGM, quality counts more than quantity. Read More

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E-Tail: Four More Barriers to Entry
Analytics

E-Tail: Four More Barriers to Entry

20y Jack Aaronson

E-Tail: Four More Barriers to Entry

What really bugs consumers about online stores? Jack continues to count the ways. Read More...

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