New Free UK Daily Site Launches with Four Sponsors
Media

New Free UK Daily Site Launches with Four Sponsors

20y Kate Kaye

New Free UK Daily Site Launches with Four Sponsors

Even across the pond newspaper publishers are launching free metro commuter papers in an effort to fight for a shrinking pool of print ad dollars Read...

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TrackMeNot: More Search Privacy
Media

TrackMeNot: More Search Privacy

20y Rebecca Lieb

TrackMeNot: More Search Privacy

Worried about search privacy? Plenty of users are in the wake of the much-ballyhooed AOL personal search data leak , as well as the profiling practice...

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Reminder: NYC Drink Tonight
Media

Reminder: NYC Drink Tonight

20y Rebecca Lieb

Reminder: NYC Drink Tonight

Summer's over, unofficially at least Read More

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Google's Orkut to Cough Up User Data
Media

Google's Orkut to Cough Up User Data

20y Kate Kaye

Google's Orkut to Cough Up User Data

They wouldn't do it in their homeland, but Google's coughin' up the goods on users accused of wrongdoings to a Brazilian court Read More...

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Nielsen: Web Ad Spend Outpaces All Other Media
Media

Nielsen: Web Ad Spend Outpaces All Other Media

20y Enid Burns

Nielsen: Web Ad Spend Outpaces All Other Media

A 49 percent growth rate for the first half of 2006 is led by the telecommunications industry. Read More...

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With Google's Formal Entry, Pay-Per-Call Set to Grow
Media

With Google's Formal Entry, Pay-Per-Call Set to Grow

20y Kevin Newcomb

With Google's Formal Entry, Pay-Per-Call Set to Gr...

As Google puts its pay-per-call plan into action, this phone-based performance marketing model should see a boost in adoption. Read More...

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Virgin Mobile Texts Tales to Take On Teen Homelessness
Media

Virgin Mobile Texts Tales to Take On Teen Homelessness

20y Kate Kaye

Virgin Mobile Texts Tales to Take On Teen Homeless...

Virgin's charitable division Virgin Unite partners with YouthNoise and Stand Up for Kids to inspire teens to help quell teen homelessness. Read More...

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How Many Ways Can You Skin a Snake's Buzz?
Marketing

How Many Ways Can You Skin a Snake's Buzz?

20y Pete Blackshaw

How Many Ways Can You Skin a Snake's Buzz?

There are lots of lessons to be learned from Read More...

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How You, Too, Can Use YouTube
Media

How You, Too, Can Use YouTube

20y Pete Lerma

How You, Too, Can Use YouTube

The YouTube audience is huge and highly engaged. You owe it to your brand to consider how to leverage it. Read More...

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Customer-Centric Web Analytics
Analytics

Customer-Centric Web Analytics

20y Neil Mason

Customer-Centric Web Analytics

The challenges of thinking more holistically about an online marketing program's effectiveness. Read More...

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Price Motivates Triple-Play Subscribers
Data insights

Price Motivates Triple-Play Subscribers

20y Enid Burns

Price Motivates Triple-Play Subscribers

Price is key to the bundling of communications services. Read More...

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Small World Labs Brands the Social Network
Media

Small World Labs Brands the Social Network

20y Pamela Parker

Small World Labs Brands the Social Network

Small World Labs has created entire social networking interfaces for professional and interest-based communities like ClassicalLounge.com and Sacramen...

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NPR Music: All Sponsors Considered
Media

NPR Music: All Sponsors Considered

20y Kate Kaye

NPR Music: All Sponsors Considered

NPR Wednesday announced it would be rolling out a new digital music service to serve up its extensive library of public radio music Read More...

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Amex Offers RSS Offers
Media

Amex Offers RSS Offers

20y Rebecca Lieb

Amex Offers RSS Offers

Amex has adopted RSS Read More

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Newspapers See More Web Ad Spending, But Focus Is Still on Print
Media

Newspapers See More Web Ad Spending, But Focus Is Still on Print

20y Kate Kaye

Newspapers See More Web Ad Spending, But Focus Is ...

Although online newspaper ad spending is up for the ninth consecutive quarter, the lion's share of ad dollars still come from the print side. Read Mor...

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EA Names In-Game Ad Partners
Media

EA Names In-Game Ad Partners

20y Zachary Rodgers

EA Names In-Game Ad Partners

Twin deals may be the biggest news for in-game advertising since Microsoft acquired Massive earlier this year. Read More...

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NASCAR.com Supercharges Site with 'Photocasts'
Media

NASCAR.com Supercharges Site with 'Photocasts'

20y Kevin Newcomb

NASCAR.com Supercharges Site with 'Photocasts'

Using FilmLoop's desktop photo application, Turner Sports aims to boost engagement among race fans. Read More...

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Paying for Shelf Space in the Search Supermarket
Paid Search

Paying for Shelf Space in the Search Supermarket

20y Kevin Lee

Paying for Shelf Space in the Search Supermarket

Why search engines aren't as far removed from grocery stores as you might think. Read More...

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Click-to-Pay, -to-Call, -to-Chat, or... Something
Marketing

Click-to-Pay, -to-Call, -to-Chat, or... Something

20y Rebecca Lieb

Click-to-Pay, -to-Call, -to-Chat, or... Something

The powerful triumvirate of Google, eBay, and Skype has accelerated adoption of click-to-call advertising. The road may be a rocky one. Read More...

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The Death of the Web Site, Part 1
Media

The Death of the Web Site, Part 1

20y Dorian Sweet

The Death of the Web Site, Part 1

Does the hyper-speed growth of user-generated advocacy mean Web sites are becoming outmoded? Part 1 of a two-part series. Read More...

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The Risk of Conversion Rate Optimization
Analytics

The Risk of Conversion Rate Optimization

20y Bryan Eisenberg

The Risk of Conversion Rate Optimization

Are you optimizing your optimization? Read More

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NYC Marketers: Let's Meet for a Drink on Tuesday
Media

NYC Marketers: Let's Meet for a Drink on Tuesday

20y Rebecca Lieb

NYC Marketers: Let's Meet for a Drink on Tuesday

The last one went off so well, we're doing it again! Shake off those post-Labor Day blues before they even set in by meeting the fabulous Dana Todd (o...

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Hoops & Yoyo
Media

Hoops & Yoyo

20y Rebecca Lieb

Hoops & Yoyo

Ever heard of Hoops & Yoyo ? We hadn't, until ClickZ's crack Associate Editor Erin Brenner called them to our attention. Apparently, Hallmark has a mi...

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Biz Ethics Evaluator Committing AdSense ClickFraud?
Media

Biz Ethics Evaluator Committing AdSense ClickFraud?

20y Kate Kaye

Biz Ethics Evaluator Committing AdSense ClickFraud...

Her corporate psych firm serves the likes of Halliburton, its subsidiary Kellogg-Brown and Root, Merrill Lynch and Company, Bear Stearns and Company, ...

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Google Distribution Deals Don't Matter Much to Marketers
Media

Google Distribution Deals Don't Matter Much to Marketers

20y Kevin Newcomb

Google Distribution Deals Don't Matter Much to Mar...

A string of recent distribution deals for search and contextual ads do not impress marketers, who are mostly concerned with ROI over volume. Read More...

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Real Estate Ad Shift Continues, But Web Adoption Is Mixed
Media

Real Estate Ad Shift Continues, But Web Adoption Is Mixed

20y Kate Kaye

Real Estate Ad Shift Continues, But Web Adoption I...

Realtors indicate they'll spend more online and less on print papers, but they're not exactly sold on online paper sites, search or other Web options....

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Four Steps Every Business Can Take to Improve Local Search Results
Local

Four Steps Every Business Can Take to Improve Local Search Results

20y Patricia Hursh

Four Steps Every Business Can Take to Improve Loca...

Lay the local search foundation before you build the house! Read More...

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