A deal with GroupM is TiVo's third upfront deal with a big agency group, following Interpublic and Omnicom. Read More...
View articleTurnHere's first film series for an international advertiser is in production and will feature 140 short films, one for each of the hotel chain's loca...
View articleA report from Kagan Research finds that pressure from advertisers wanting more interactive ads and better viewer data is changing the cable advertisin...
View articleOnline classifieds have a fresh look. Isn't it time to give the channel a look yourself? Last of a two-part series. Read More...
View articleContent is intricately woven into your brand. Use it to drive traffic. Read More...
View articleEmployee referral programs and Web sites lure recruitment budgets from print, and social networks find a place in the mix. Read More...
View articleYahoo unveiled its Answers site in the UK earlier this month, along with a hefty marketing campaign to back it up Read More...
View articleThere's been talk that this is the year advertising will hit wireless in a meaningful way, and at CTIA this week, a handful of advertising and marketi...
View articleABC reached a deal with its affiliate stations to let them feature its broadband player on their local sites and sell local ads to online viewers Read...
View articleYahoo and Intel have teamed up to give users a reason to buy a Viiv-enabled media PC Read More...
View articleFor all you numbers lovers (and you numbers haters too), Hitwise just unveiled a public data center on its site with snapshots of the most-trafficked ...
View articleCurious story on AP today that hasn't gotten much pickup elsewhere Read More...
View articleNewspaper industry vet Hilary Schneider will head a new Marketplaces classifieds and listings unit. Read More...
View articleA syndication play launches with content partners CNET, Washingtonpost.Newsweek Interactive, About.com, A&E network and others. Read More...
View articleMangoMOBILE debuted at CTIA Wireless this week with a multi-platform offering to serve mobile campaigns. Read More...
View articleOrganic snags AKQA's Alencar; Molecular picks Santo to head New York office; GettingHired names Uva as VP of online media sales. Read More...
View articleA new report indicates anti-spyware software is detecting ad cookies, and while Yahoo's ad conversion tracking cookies were caught by six programs, no...
View articleThe latest release of the SiteCatalyst Web analytics platform adds technology and best practices guidelines for emerging Web technologies. Read More...
View articleIt's never too late to help heighten search engine visibility, now and even during the holiday sales season. Read More...
View articleWhen do you sever ties with your behavioral-targeted plan? Read More...
View articleE-mail's hardly dead, but new challenges mean new strategies for your campaign to succeed. Read More...
View articleYou can't integrate if there's just one element in a campaign. Read More...
View articleHaving mastered entry-level e-mail, Pavilion Technologies set its sights on integration, accountability and visibility. Read More...
View articleI was mucking around the Web doing some research for my column this week when stumbled on a company that's been buying my name as a keyword on Google'...
View articleAbsolut Vodka's irreverent advertising is using CGM to potentially run a few future campaigns Read More...
View articleInfoSpace is licensing characters for its mobile platform like crazy. The company announced two deals today Read More...
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