The hows and whys: Google AdWords ad scheduling and MSN’s new incremental pricing for targeting. Read More...
View articleThe report implicates several companies including Falk eSolutions and AlmondNet. Read More...
View articleExactTarget adds clients; 24/7 Real Media names European managing director. Read More...
View articleA deal affirms the company's commitment to trafficking ads in the nascent cable on-demand space. Read More...
View articleGM and P&G execs share strategies for coping with the rise of the consumer voice. Read More...
View articleThe technology, from rich media vendor Interpolls, updates ad content based on user interaction. Read More...
View articleWhy word of mouth rules, and what to do about it. Part one of two. Read More...
View articleJambo is testing pay-per-call ads in the radio environment, buying up remnant spots from a newish reverse auction firm called Bid4Spots Read More...
View articleAlthough this has apparently been around for a few months , I hardly ever use my Yahoo e-mail account, so it was news to me. When I hit 'send,' a veri...
View articleWho's not getting into CGM? Shoes.com is encouraging customers to review shoes with a weekly $250 gift certificate offer Read More...
View articleThere's seems to be an uptick in angst lately about the Net's promise as a branding medium, at least when it comes to straight advertising. During rem...
View articleI just spoke with Wes Keltner of The Ad Option, the firm that brokered American Apparrel's much blogged integration with Second Life Read More...
View articleThe research center has unveiled its first tools for paid search, contextual advertising, behavioral targeting and emerging markets. Read More...
View articleThe AOL kids property secures a deal to push some of its programming on-air. A Web site will expand the experience. Read More...
View articleThe mobile measurement firm plans to provide meter-based reporting in the second half of the year. Read More...
View articleHow do you find the passionate local search users who aren’t simply seeking contact information or directions? Read More...
View articleCongratulations on your new job as an online publisher. Now, you must think like one. Read More...
View articleThe organization hopes a new site, downloadable ads and the opening of the new Superman blockbuster spurs awareness and sales of its Superman Tags. Re...
View articleA recent study reveals consumers' media consumption on an average day. Read More...
View articleThe company says it's "pleased with how the test is progressing." Read More...
View articleOliver Luckett from Revver, which has been hosting the famous Diet Coke and Mentos video from EepyBird , says the video's creators have now netted $23...
View articleOur video advertising event last week was sensational -- great content, fantastic speakers, sold out crowd. If you couldn't make it, you might want to...
View articlePanelists at yesterday's Newspaper Association of America Mid-Year Media Review panel , "Attracting Internet Ad Dollars: Solving the Value Equation," ...
View articleBA wants you to win a trip to London -- provided you first undergo behavioral training. A new campaign that launched today (created by Agency.com) "ed...
View articleThe two different types of behavioral targeting: which to use, based on campaign objectives. Read More...
View articleA campaign on Speed Network's Test Drive series featuring BMW will show interactive ads on TiVo during the episode. Read More...
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