It's the reality series you can't afford to miss: a fictional marketing organization prepares to meet today's marketing challenges head on. Part one o...
View articleThe long-rumored PayPal rival sees the light of day. Read More...
View articleThe ad tech vendor, along with competitors like Klipmart and Unicast are pushing video ads to politicos who remain skeptical. Read More...
View articleMarketing roles are changing. Do you have messaging experts? Read More...
View articleDoes this method of billboard advertising truly have it all? Read More
View articleStrategic partnership gives Interpublic clients preferred treatment on the college-focused social network. Read More...
View articleGaming, advergaming, and the role both play in the mobile marketing value chain. Read More...
View articleThe rise in Bluetooth-enabled devices creates potential for a mobile virus to propagate almost on contact, like a biological threat. Read More...
View articleThe company will allow advertisers to file claims for potential fraudulent clicks dating back to January 2004. Read More...
View articleSpending on print media will continue to drop, while new Web sites and services could shift the industry in yet another direction. Read More...
View articleGoogle's effort to appeal Louis Vuitton's trademark case against it in France has failed, according to the luxury goods maker Read More...
View articleThe bloat lately in our thrice-weekly Execs & Accounts column is perhaps a better indicator than any ad spend estimate or executive survey of the shee...
View articleStories in the Journal , Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite....
View articleThis isn't interactive advertising, but rather a uniquely interactive way of looking at advertising Read More...
View articleThere are dozens of players in the local search space, which mean lots of opportunities for search marketers. Read More...
View articleThe deal brings DoubleClick Motif a step closer to legitimacy as an end-to-end solution for rich media. Read More...
View articleThe streaming ads are enabled by Eyeblaster's new eb.in-games casual gaming unit. Read More...
View articleAre you a small-business owner? Don't be intimidated by the big boys' e-mail campaigns. Read More...
View articlePros and cons of behavioral targeting on networks, portals, and individual sites. First of a two-part series. Read More...
View articleBlending approaches from various industry players, Findology hopes to help publishers in its network deliver more pageviews, and ads. Read More...
View articleAbout.com promotes Ricci to SVP of sales; Organic hires Corteville as ED of media. Read More...
View articleThere are dozens of players in the local search space, which mean lots of opportunities for search marketers. Read More...
View articleSpammers now modify each image sent out to sneak through filters undetected, causing a higher percentage of messages to reach the inbox. Read More...
View articleLat34 will target fans of skateboarding, snowboarding, and similar sports. Read More...
View articleNot to criticize the category, but video sites are a bit of a commodity these days Read More...
View articleEpic Records launched a mobile campaign for Jessica Simpson's fifth album, "A Public Affair." Ipsh! is behind the effort, which will see posters plast...
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