The packaged goods behemoth takes the first step in what looks like a concerted push into the wireless space. Read More...
View articleVideo sharing site will host promos from "SNL," "The Office," and other network shows. A CGM contest ensues. Read More...
View articleConcurrent exposure is the subject of a new OPA study. What do results mean for online marketers? Read More...
View articleExcavate your brand's past and recover its most significant signals. Read More...
View articleWho's more at risk: little Johnny on MySpace, or that child known as your brand? Read More...
View articleWith the job market heating up, new program gives recruiters more ways to reach passive job seekers. Read More...
View articleWhat is it, what does it mean, and how can it be used? First in a series. Read More...
View articleSo far, Cellfire is only on Cingular's network, but it's already signed T.G.I. Friday's and Hollywood Video in advance of its national launch. Read Mo...
View articleThe newly-empowered consumer is, of course, taking every opportunity to cheer, and boo, the companies they deal with every day Read More...
View articleA marketer friend/source of mine just turned me on to a neat tool on Microsoft's adCenter that allows advertisers to predict consumer age and gender b...
View articleAfter confirming a dinner reservation, the hostess requested my e-mail address "for our mailing list." While complying would certainly qualify as an o...
View articleExcellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots ...
View articleThe headline reads "She found your furniture ad on Google." The image is a little girl and her dollhouse Read More...
View articleJellyfish ranks retailers according to bid price, and splits that commission with consumers, thus lowering their purchase cost. Read More...
View articleJust-launched TalkShoe enables podcasting via phone and will give a portion of audio ad revenue to content creators. Read More...
View articleA new study shows most marketers aren't happy with their marketing efforts. Why? Read More...
View articleIAC to rep Huffington Post inventory; CNBC hires Meredith Stark; Think Partnership adds three to board. Read More...
View articleAn eye-tracking study finds users block out ads on the Web, especially when the creative is not relevant to what's on the page. Read More...
View articleLocated in Toronto, BetterMail provides a suite of hosted e-mail marketing automation tools. Read More...
View articleHow can B2B e-mail clients grow their databases? Several experts offer tips. Read More...
View articleKeyword buys are driven by seasonality, and consumer search patterns evolve from general terms to branded queries. Read More...
View articleBoy, is this thing hyper-cute, not to mention insane Read More...
View articleThe Internet enables political advertisers unprecedented abilities to get their messages out quickly and unencumbered by media interpretation Read Mor...
View articleGoogle is running another ad test this week, this time for Google Video Read More...
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