NBC Universal names Peter Naylor to head digital sales; MEC Interaction promotes Borenstein, hires Shlachter; Tacoda adds two from ValueClick. Read Mo...
View articleGet ready for a summer of local and mobile search, along with a helping of pay per call. Read More...
View articleIs more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more ...
View articleHow the operations group drives e-marketing. Read More
View articleThe site aims to build out its ad-supported and subscription video offerings in time for fall. Read More...
View articleLonger executions win out over short creative in an Atlas study on the cable video-on-demand platform. Read More...
View articleAfter a nudge from the FTC, the industry group tries to teach members how to work with affiliates and ad networks. Read More...
View articleMartin Taylor , who was promoted to corporate vice president of Windows Live and MSN marketing in March, has unexpectedly left the software giant Read...
View articleAccording to Mark McCrey, founder and CEO of Podtrac.com, Ask A Ninja is the top podcast and has over 250 million unique viewers that download its con...
View articleThe Superman Tag Web site finally launched! Its purpose is to raise awareness -- and money -- for a great cause: the Christopher Reeve Foundation , wh...
View articleThe affiliate marketing space seems to be going through a lot of changes lately Read More...
View articleCreatives no longer need to engage in a laborious back and forth with the rich media vendor. Read More...
View articleWhat different brands are doing on MySpace, and how successful they are at establishing their network. Read More...
View articleOnline video advertising has reached the buzz stratosphere. What are agencies' experience with it, and what is the state and future of it? Read More...
View articleMetrics standardization has been too long coming, according to panelists at a DM Days session on convergence. Read More...
View articleA few start-ups believe the time has come to bring stock market-like efficiency to the online ad buying process. Read More...
View articleHow can you determine potential lift so you can prioritize opportunities based on the greatest impact to you business? Read More...
View articleProduct marketing and management executives rely on Microsoft Excel spreadsheets -- and gut instinct -- to make business-changing decisions. Read More...
View articleThe new TV project is the result of a partnership between a marketing agency and a reality program producer. Read More...
View articleProgressive nonprofit Drum Major Institute will use Google AdWords to promote its new scorecard grading members of Congress. Read More...
View articleTo celebrate its fifth anniversary, Orbitz is selling five prints from its original ad campaign on eBay in a charity auction Read More...
View articleBaba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC s...
View articleThis Thursday, I'm participating in a panel on search for brand marketers sponsored by Hitwise Read More...
View articleThis Saturday's Wall Street Journal featured an intriguing piece about Craigslist CEO Jim Buckmaster as told from the first person perspective of WSJ ...
View articleUp where Gmail usually feeds headlines over the inbox, I'm suddenly seeing a new ad position Read More...
View article2010: Five predictions for what the Internet will have done to life as we know it. Read More...
View articleThe new network will sell RON buys on a CPM basis, creating broader reach and frequency than Burst's original niche audience network. Read More...
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