Execs & Accounts for June 19, 2006
Media

Execs & Accounts for June 19, 2006

20y Zachary Rodgers

Execs & Accounts for June 19, 2006

L’Oréal Paris taps R/GA; WSJ Online makes promotions. Read More...

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The Deadly Duo: Spam and Viruses, May 2006
Data insights

The Deadly Duo: Spam and Viruses, May 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, May 2006

Employee spam management accounts for up to 12.5 percent of lost time on the job, while false positives pose problems in business and personal matters...

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Google Sandbox: Fact or Fiction?
Search

Google Sandbox: Fact or Fiction?

20y Shari Thurow

Google Sandbox: Fact or Fiction?

Many SEO experts claim the Google sandbox really does exist. What do you think? Read More...

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Making Transactional E-Mail Better Marketing Tools, Part 2
Email

Making Transactional E-Mail Better Marketing Tools, Part 2

20y Jeanne Jennings

Making Transactional E-Mail Better Marketing Tools...

Five tips for making your transactional messages better marketing tools. Last of a series. Read More...

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Study: Visual Authenticity Icons Double E-Mail Opens
Media

Study: Visual Authenticity Icons Double E-Mail Opens

20y Pamela Parker

Study: Visual Authenticity Icons Double E-Mail Ope...

New research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Read More...

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A Meeting of Minds in the Video Space
Media

A Meeting of Minds in the Video Space

20y Enid Burns

A Meeting of Minds in the Video Space

At the first conference devoted to online video advertising, agencies, publishers, vendors and metrics companies ponder the channel's future. Read Mor...

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Political Campaigns and Nonprofits Sort Out CGM
Media

Political Campaigns and Nonprofits Sort Out CGM

20y Kate Kaye

Political Campaigns and Nonprofits Sort Out CGM

When it comes to politics and social media, the "C" in CGM stands for "citizen," not "consumer." Read More...

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Virtual Advertising in a Virtual World
Marketing

Virtual Advertising in a Virtual World

20y Jeremy Lockhorn

Virtual Advertising in a Virtual World

Advergaming is poised for growth, and with the explosion of user-generated content and social networking in general, virtual worlds just may be marchi...

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ValueClick Soups Up Auto Offerings with Jumpstart Partnership
Media

ValueClick Soups Up Auto Offerings with Jumpstart Partnership

20y Kate Kaye

ValueClick Soups Up Auto Offerings with Jumpstart ...

The alignment allows auto advertisers to behaviorally-target ads on ValueClick network sites to users who have visited car brand sites or Jumpstart ne...

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Sony BMG Launches Music Vid Channel With Ads
Media

Sony BMG Launches Music Vid Channel With Ads

20y Zachary Rodgers

Sony BMG Launches Music Vid Channel With Ads

The record label will begin serving music videos with ads onto its own artist Web presences and affiliate sites, and will even let people paste its co...

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Online Video Still Just Repurposing?
Media

Online Video Still Just Repurposing?

20y Pamela Parker

Online Video Still Just Repurposing?

Moderator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at...

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Do You Consider 'Engagement' a Dirty Word?
Media

Do You Consider 'Engagement' a Dirty Word?

20y Enid Burns

Do You Consider 'Engagement' a Dirty Word?

At ClickZ's Online Video Advertising Forum , the word "engagement" hasn't been mentioned without something along the lines of "forgive me for using th...

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The Big Day
Media

The Big Day

20y Pamela Parker

The Big Day

If we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Build...

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Execs & Accounts for June 16, 2006
Media

Execs & Accounts for June 16, 2006

20y Zachary Rodgers

Execs & Accounts for June 16, 2006

FIM promotes Trimble; PlanetOut CEO steps down for medical reasons; Google U.K. GM to depart. Read More...

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A Unified Virgin
Analytics

A Unified Virgin

20y Jack Aaronson

A Unified Virgin

Every customer touch point needs to reinforce your brand and your voice. It takes just one employee who doesn't understand this to dissolve your brand...

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Active Home Web Use by Country, May 2006
Audience

Active Home Web Use by Country, May 2006

20y Enid Burns

Active Home Web Use by Country, May 2006

The active home Web population grew by over 3 million users in April. Read More...

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Yahoo Donates Developer Time to ONE.org
Media

Yahoo Donates Developer Time to ONE.org

20y Kevin Newcomb

Yahoo Donates Developer Time to ONE.org

Employees have rebuilt the site, integrating Yahoo's collaboration tools throughout. Read More...

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Miller Lite Extends 'Man Laws' Campaign to Web
Media

Miller Lite Extends 'Man Laws' Campaign to Web

20y Zachary Rodgers

Miller Lite Extends 'Man Laws' Campaign to Web

The brewer is encouraging its male brand acolytes to submit their guy's guy videos online for a chance to appear in one of its TV spots. Read More...

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Best Practices: Do They Exist?
Marketing

Best Practices: Do They Exist?

20y Rebecca Lieb

Best Practices: Do They Exist?

Is there such a thing as a best practice in interactive marketing and advertising? Read More...

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When It Comes to Video, Integration Is Integral
Media

When It Comes to Video, Integration Is Integral

20y Ian Schafer

When It Comes to Video, Integration Is Integral

Is online media ready to handle the brand dollars ready to move online? Read More...

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Google Adds Dayparting to AdWords
Media

Google Adds Dayparting to AdWords

20y Kevin Newcomb

Google Adds Dayparting to AdWords

Advertisers can now automatically adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. Read More...

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Behaviorally Retargeting Searchers
Paid Search

Behaviorally Retargeting Searchers

20y Kevin Lee

Behaviorally Retargeting Searchers

The new big idea in search advertising is retargeting searchers based on their search behavior. This could be the year of behavioral search advertisin...

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What Vertical Commands the Highest CPMs and CPCs?
Media

What Vertical Commands the Highest CPMs and CPCs?

20y Pamela Parker

What Vertical Commands the Highest CPMs and CPCs?

Well.. Read More

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Google's Schmidt at Conde Nast Lunch Today
Media

Google's Schmidt at Conde Nast Lunch Today

20y Kate Kaye

Google's Schmidt at Conde Nast Lunch Today

Microsoft is not as much a threat to Google as Yahoo is Read More...

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Everything That Can Be Bloggable Will Be Bloggable
Media

Everything That Can Be Bloggable Will Be Bloggable

20y Rebecca Lieb

Everything That Can Be Bloggable Will Be Bloggable

And another we-launched-a-blog release crosses the wires.... Scoial media site imeem has hooked up with Virgin Records to create "the first ever conce...

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Google News Gets Personal
Media

Google News Gets Personal

20y Rebecca Lieb

Google News Gets Personal

Google News is getting personal Read More

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It's Not TV, It's Podcast
Media

It's Not TV, It's Podcast

20y Enid Burns

It's Not TV, It's Podcast

HBO began airing new shows this week, with the return of "Deadwood" and "Entourage," and two new series "Lucky Louie" and "Dane Cooke's Tourgasm." Eac...

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