Merging Acquisition and Retention E-Mail
Email

Merging Acquisition and Retention E-Mail

20y Jeanniey Mullen

Merging Acquisition and Retention E-Mail

Five facts you need to know. Read More

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NBC Universal to Buy iVillage
Media

NBC Universal to Buy iVillage

20y Kevin Newcomb

NBC Universal to Buy iVillage

"The Internet for women" will serve as a centerpiece for NBC's online efforts. Read More...

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AOL to Offer Free Deliverability Services to Non-Profits
Media

AOL to Offer Free Deliverability Services to Non-Profits

20y Kevin Newcomb

AOL to Offer Free Deliverability Services to Non-P...

In the latest chapter of a months-long saga, America Online answers critics of its CertifiedEmail program by offering to help them make the Enhanced W...

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Roundup: Search Engine Strategies
Search

Roundup: Search Engine Strategies

20y Mike Grehan

Roundup: Search Engine Strategies

Random musings from a whirlwind week in search. Read More

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It's Not the Screen Size
Media

It's Not the Screen Size

20y Enid Burns

It's Not the Screen Size

If there's an overriding theme at tonight's Oscars, it's how many times actors take the stage and make a plea for people to actually go to the theater...

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JCPenney Goes Multi-Channel for the Oscars
Media

JCPenney Goes Multi-Channel for the Oscars

20y Enid Burns

JCPenney Goes Multi-Channel for the Oscars

JCPenny carried it's heavy rotation of ads on ABC to a sponsorship of AOL's Oscar's section Read More...

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Search: Academy Awards
Media

Search: Academy Awards

20y Enid Burns

Search: Academy Awards

The Super Bowl was a big deal in search, but what about the Oscars? iVillage went through the trouble to buy "Academy Awards" and "Oscars" on Google, ...

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Patent Woes Affect Flash Ads
Media

Patent Woes Affect Flash Ads

20y Rebecca Lieb

Patent Woes Affect Flash Ads

The long-running patent suit between Microsoft and a small company called Eolas has finally seen a real-world result, one which could effect many onli...

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Email Bomb Them out of the Stone Age
Media

Email Bomb Them out of the Stone Age

20y Kate Kaye

Email Bomb Them out of the Stone Age

Get this: According to today's Wall Street Journal Washington Wire column, the inspector general's office at the Homeland Security dept Read More...

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IAB to Members: Make Agency Layabouts Pay
Media

IAB to Members: Make Agency Layabouts Pay

20y Zachary Rodgers

IAB to Members: Make Agency Layabouts Pay

The IAB is recommending its members hold agencies accountable for late-submitted creative Read More...

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Is Search Shrinking?
Marketing

Is Search Shrinking?

20y Rebecca Lieb

Is Search Shrinking?

Search's period of hypergrowth may well be coming to an end. But rumors of its death are greatly exaggerated. Read More...

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Execs & Accounts for March 3, 2006
Media

Execs & Accounts for March 3, 2006

20y Zachary Rodgers

Execs & Accounts for March 3, 2006

Two executive appointments at Neo@Ogilvy; Yahoo! Europe beefs up media team; BlueLithium hires Internet veterans. Read More...

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The Great Honesty
Media

The Great Honesty

20y Dorian Sweet

The Great Honesty

Advertising is sometimes known for being deceptive. But is the Internet's openness forcing us to a place of honesty? Read More...

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Nielsen//NetRatings: What Search Slowdown?
Media

Nielsen//NetRatings: What Search Slowdown?

20y Pamela Parker

Nielsen//NetRatings: What Search Slowdown?

The research firm releases figures that contrast with those of competitor comScore Media Metrix. Read More...

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Contest Seeks to Capture User-Created Ads
Media

Contest Seeks to Capture User-Created Ads

20y Zachary Rodgers

Contest Seeks to Capture User-Created Ads

Representatives of nine agencies and 15 brands will sit on a panel judging the work of citizen directors -- and maybe hiring them. Read More...

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Goals Collide as Brands, Retailers Seek Search Success
Media

Goals Collide as Brands, Retailers Seek Search Success

20y Kate Kaye

Goals Collide as Brands, Retailers Seek Search Suc...

Could search be the missing link that helps connect brands with the companies that sell their products? Read More...

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Conversion Funnel Folly, Part 2
Analytics

Conversion Funnel Folly, Part 2

20y Bryan Eisenberg

Conversion Funnel Folly, Part 2

If all you're getting are reports, you aren't getting any intelligence. Part two of a series. Read More...

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Tune Your Google Ad Campaign
Paid Search

Tune Your Google Ad Campaign

20y Kevin Lee

Tune Your Google Ad Campaign

Don't let an antiquated campaign structure result in missed opportunities or waste. A step-by-step guide to fine-tuning a Google AdWords campaign. Rea...

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All the News That’s Fit to Search Is Kinda Stale
Media

All the News That’s Fit to Search Is Kinda Stale

20y Kate Kaye

All the News That’s Fit to Search Is Kinda Stale

What if a news organization, employing professional journalists, wrote their news website like a wiki? Robert Niles over at the Online Journo Review w...

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Search and Donate
Media

Search and Donate

20y Enid Burns

Search and Donate

While not all things with " good " in the title are what they seem, GoodSearch , a Yahoo!-powered search engine aims to keep the "good" connotations o...

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Braun: Yahoo! Backing Off Original Content, Embracing Services
Media

Braun: Yahoo! Backing Off Original Content, Embracing Services

20y Zachary Rodgers

Braun: Yahoo! Backing Off Original Content, Embrac...

Remember the buzz around Yahoo!'s executive team of Hollywood all-stars? Well goodbye to all that Read More...

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Plagiarizing for the Engines
Media

Plagiarizing for the Engines

20y Zachary Rodgers

Plagiarizing for the Engines

WSJ columnist Lee Gomes goes undercover to explore the seedy underbelly of Web content creation Read More...

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AOL's "Sweeps" Programming
Media

AOL's "Sweeps" Programming

20y Pamela Parker

AOL's "Sweeps" Programming

While talking to AOL about the Dove campaign , Tina Sharkey, SVP of network and community programming, described the " Chief Everything Officer " micr...

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MasterCard Invites Viewers to Finish 'Priceless' Oscars Commercials
Media

MasterCard Invites Viewers to Finish 'Priceless' Oscars Commercials

20y Enid Burns

MasterCard Invites Viewers to Finish 'Priceless' O...

The company kicks off a contest to get viewers to complete spots shown during Sunday's Academy Awards show. Read More...

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Dove Promotes Calming Night via "Webisodes"
Media

Dove Promotes Calming Night via "Webisodes"

20y Pamela Parker

Dove Promotes Calming Night via "Webisodes"

The Unilever brand uses Penny Marshall-directed videos to reach out to busy women. Read More...

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Why Media Buyers Must Understand SEO
Media

Why Media Buyers Must Understand SEO

20y Tessa Wegert

Why Media Buyers Must Understand SEO

Why media strategists are working hard to improve their organic search skills. Read More...

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Know Your Business Objectives
Actionable Analysis

Know Your Business Objectives

20y Heidi Cohen

Know Your Business Objectives

Clever creative and cutting-edge technology can only get you so far. Read More...

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