UK satellite broadcaster BSkyB is behind a fantastic viral video that recreates, with real live actors, the Simpsons introductory montage, according t...
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View articleFirst, they play favorites with the smoking ban , now this Read More...
View articleUnlike some other citizen/consumer generated media* sites out there, BackFence.com seems aimed at an older demo, and it's got more of a homeTOWN feel ...
View articleMicrosoft has been talking up MSN adCenter's demographic targeting features, but it's no longer the only major search company to let marketers reach a...
View articleA bias against outsourcing, combined with overburdened IT staff, needlessly hinders effecting e-mail communications strategies. Read More...
View articleBunim-Murray Productions are going mobile with their new M Theory division. Read More...
View articleThe publisher of "Destroy All Humans" and "Juiced" steps further into in-game advertising. Read More...
View articleWeb-only programming is evolving. Is it time for planners to execute Web-programming campaigns? Read More...
View articleWith wireless penetration exceeding 70 percent in most major metro areas, mobile marketing really is here. To get you started, a multipart primer. Rea...
View articleThe company promotes two to replace departed CEO and President Don Scales, who left the company over "strategic differences." Read More...
View articleSearch data on your branded keywords can provide valuable insight into a brand initiative's influence on consumers. Read More...
View articleAn Advertising.com survey of online publishers reveals expectations that more brand-focused advertisers will come online. This will require greater ad...
View articleShopLocal.com , owned by CrossMedia Services, which is itself owned by a slew of newspaper companies, has relaunched Read More...
View articleWe were invited recently to a press event at the United Nations that sounded suspiciously like a launch Read More...
View articleFox Searchlight creeps in at midnight tonight for a roadblock on MySpace.com to promote the retooled Wes Craven classic, "The Hills Have Eyes." The pi...
View articleSearch player Watson has launched a playful little poll, A Job For Jeeves . Want to send Jeeves to Google China? Get him a gig as Watson's lightbulb c...
View articleLast week, Google was rushing to " clarify " statements by its CFO that revenue growth levels could not be sustained, which sent its stock price for a...
View articleHas advertising's favored bogeyman of the past three years left the building? The Times' write-up of the Four A's conference in Orlando has this tidbi...
View articleGeneral Mills' Nature Valley brand promotes an outdoors lifestyle with a travel-focused site built upon user-posted data. Read More...
View articleSearch marketers who don’t track offline conversions may be underbudgeting their efforts by as much as half. Read More...
View articleMixing business and personal information in your B2B e-newsletter can pay off. Read More...
View articleThe Web paves a clear path for new donors to political campaigns and increases the donor pool for future rounds of contributions. Read More...
View articleMore than 50 microsites, each designed for a specific audience, roll out. Read More...
View articlePublicis' new "futures practice" is an all-star media consultancy. ClickZ talks with its president, Nick Pahade. Read More...
View articleIt's still about scale, but it's about good data and technology, too. Read More...
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