MindShare Interaction names managing director; Beyond Interactive founder launches Silverfox; Ammo hires Gary Stein away from Nielsen BuzzMetrics. Rea...
View articleThere are no fewer than 20 hurdles standing between the "send" button and your recipients’ inboxes. Read More...
View articleA deal is imminent, though nothing's been signed, according to a source familiar with the matter. Read More...
View articleAnswers to some frequently asked questions on reporting search engine spam, plus salary expectations for search marketers. Read More...
View articleState Senator Dean Florez is also drafting legislation to stop or discourage the ISP. Read More...
View articleHere's today's media/tech acquisition round up Read More...
View articleTacoda announced today a third round of funding, $12 million from new investor Rho Ventures Read More...
View articleIn its earnings call with investors and analysts yesterday, Miva Chairman and CEO Craig Pisaris-Henderson said the company has put its troubles behind...
View articleJonathan Asher, president of Dragon Rouge , has invited me to participate on a panel at The Conference on Marketing in Las Vegas next week Read More...
View articleKnight-Ridder's pending acquisition by McClatchy brings up the question of what will happen to the various joint ventures that KR has with rivals Gann...
View articleAll things political site, RealClearPolitics , has unveiled a site revamp, and accepted an investment of "an undisclosed sum" from Alan Warms, the man...
View articleThe digital advertising market is booming, "and we're still very much at the beginning," affirmed Corbis (and Microsoft) Chairman Bill Gates at that c...
View articleMobile devices are one of the last great marketing frontiers. Pure. Unspoiled. Un-spammed. Three tips for approaching this medium. Read More...
View articleThe Ford brands hope to build interest among new, younger consumers with two Webisode series. Read More...
View articleThe Postal Service takes a chance on experience design. Read More...
View articleLed by digital music, revenues from paid content rose by 15 percent in 2005. Read More...
View articleMore video ad inventory is opening up, according to a Nielsen//NetRatings study. Read More...
View articleSeparating SEM from online advertising campaigns is downright foolish. Read More...
View articleLower-profile site search may very well touch more visitors than other search mechanisms that drive traffic to your Web site. Read More...
View articleFriday continues to be the recommended day to send e-mail newsletters and campaigns, but testing will reveal the most favorable day for each individua...
View articleHershey Company will launch a "360-degree" marketing campaign developed by Arnold Worldwide in New York for its Take 5 candy bar Read More...
View articleAll you media planners & buyers: What's it like buying display inventory from the big three? Who's the best to work with? Who's the worst? I'm doing a...
View articleIt's probably tough to move the brand favorability needle on a product like milk Read More...
View articleEntertainment companies and TV advertisers have been mulling over the idea of shooting video exclusively for the Web for years Read More...
View articleThe Interactive Advertising Bureau in conjunction and the Lead Generation Committee put forth its proposed Online Lead Generation Best Practices today...
View articleWhat's next for Web, TV, mobile, and in-game advertising? Read More...
View articleUnderstanding media is comparatively easier than understanding marketing. Read More...
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