Television is an ever less attractive target for ad spending, according to a survey of marketers who collectively control $20 billion. Read More...
View articleRevenue Science has partnered with DAC to bring behavioral targeting to Japan. Read More...
View articleMoufle , a friend of mine and avid Flickr-r, spotted this great piece of barber-generated advertising, presumably on a "menu" on a barber's wall Read ...
View articleSpent this morning listening to heavyweight marketers talk about their brands and plans at The Conference On Marketing in Las Vegas, where I'm speakin...
View articleAvantGo's nine-month-old Travel Guide app, in beta since last June, has now entered general availability with Cadillac as the launch sponsor Read More...
View article"Engagement is turning on a prospect to a brand idea enhanced by the surrounding context," said Joe Plummer, chief research officer of The ARF and lea...
View articleThe buy cements VeriSign's ambitions to play in the mobile content and marketing arena. Read More...
View articleThe company reduces its creative services staff, most of whom work on its 3D modeling products. Read More...
View articleWe don't want consumers to conclude we're listening to them as we push them out of the way. Read More...
View articleThe Internet TV player has acquired self-service rich media tool provider MetaStories. Read More...
View articleThe document says video impression measurement should abide by an "opportunity to see" standard. Read More...
View articleWhat's the best way to integrate Web analytics data with other data forms? First in a two-part series. Read More...
View articleCBS develops a more appealing, sophisticated on-demand strategy. Read More...
View articleInternet users, many at work, crowd in on NCAA sites for March Madness content and streams. Read More...
View articleThe new board of directors for the Search Engine Marketing Professionals Organization (SEMPO) voted in its slate of officers for 2006. Chairperson: Go...
View articleDoubleClick has issued a press release on its planned acquisition of Falk eSolutions, a story we broke late last week Read More...
View articleSearch engine marketing may be an art and a science, but the science part is greatly misunderstood. Educate yourself. Read More...
View articleThe 130-year-old company tries to build a community around its products. Read More...
View articleWhy look at the teen market? Even if you don't deal with consumers like them now, you will in the future. Read More...
View articleGreater Cincinnati PBS member TV station, CET, has re-launched its Web presence as an ad-supported on-demand video site. Read More...
View articleA new soccer-centric social networking site places Google and Nike in atypical roles. Read More...
View articleCreating footage for your interactive campaigns is nothing like shooting for TV, agencies are learning. Read More...
View articleTwelve questions that forecast e-mail success in 2006. Read More...
View articleModem Media makes creative hire; Horizon Interactive promotes four; Carton Donofrio hires direct marketing brain. Read More...
View articleAd Pepper Media acquired Crystal Reference Systems in a cash and stock deal worth up to $3.5 million. Read More...
View articleJust posted on Google's blog by Associate General Councel Nicole Wong: Google will not have to hand over any user's search queries to the government R...
View articleIn yet another sign that Amazon isn't so much a retail site as a shopping portal, the company has signed a marketing deal with Fidelity Investments Re...
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