Agency.com to Dish Up Del Monte Sites and Marketing
Media

Agency.com to Dish Up Del Monte Sites and Marketing

20y Kate Kaye

Agency.com to Dish Up Del Monte Sites and Marketin...

As newly-named interactive AOR for Del Monte, Agency.com is tasked with developing fresh Web site and marketing strategies for over 20 Del Monte brand...

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WebTrends to Launch Data Warehouse Product
Media

WebTrends to Launch Data Warehouse Product

20y Kevin Newcomb

WebTrends to Launch Data Warehouse Product

New tools dig deeper into user-level data to improve marketing campaigns. Read More...

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Verizon Sponsors Microsoft Xbox Online Event
Media

Verizon Sponsors Microsoft Xbox Online Event

20y Enid Burns

Verizon Sponsors Microsoft Xbox Online Event

Microsoft gives away a free weekend of premium service for Xbox 360 users. Read More...

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Active Home Web Use by Country, January 2006
Audience

Active Home Web Use by Country, January 2006

20y Enid Burns

Active Home Web Use by Country, January 2006

Active home Internet users leveled off in January. A few countries experienced dips in the number of Web users. Read More...

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Four Professional Tools for Great E-Mail Newsletters
Email

Four Professional Tools for Great E-Mail Newsletters

20y Jeanne Jennings

Four Professional Tools for Great E-Mail Newslette...

Are you an accidental publisher? Read More...

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Universal McCann Hitches Online and Emerging Media Groups
Media

Universal McCann Hitches Online and Emerging Media Groups

20y Kate Kaye

Universal McCann Hitches Online and Emerging Media...

Interpublic Group's Universal McCann has collapsed its online and emerging media operations into a single unit. Read More...

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Execs & Accounts for March 13, 2006
Media

Execs & Accounts for March 13, 2006

20y Zachary Rodgers

Execs & Accounts for March 13, 2006

Viewpoint hires Jason McKay to lead Unicast and new search practice; Atomic Fusion adds clients. Read More...

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E-mail Marketer Slapped for Privacy Violations
Media

E-mail Marketer Slapped for Privacy Violations

20y Kevin Newcomb

E-mail Marketer Slapped for Privacy Violations

Datran Media has agreed to pay $1.1 million to settle a lawsuit brought by the New York Attorney General. Read More...

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Barry Diller on Search
Search

Barry Diller on Search

20y Shari Thurow

Barry Diller on Search

He may be a search engine newbie, but Ask.com's Barry Diller clearly understands the search space. Read More...

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Packaging Blog Ads
Media

Packaging Blog Ads

20y Pamela Parker

Packaging Blog Ads

VC Blogger Fred Wilson, who recently joined the FM Publishing network, reveals details of a sponsorship deal with digital music technology company Son...

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eBay's Stake in MeetUp
Media

eBay's Stake in MeetUp

20y Pamela Parker

eBay's Stake in MeetUp

eBay and a group of other investors (Omidyar Network, Draper Fisher Jurvetson, Esther Dyson, Allen & Company, and Senator Bill Bradley) have bough...

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iOffer Pokes Fun at eBay
Media

iOffer Pokes Fun at eBay

20y Enid Burns

iOffer Pokes Fun at eBay

eBay is a tough one to compete with, but an easy target Read More

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Clock is Ticking in Click Fraud Cases
Media

Clock is Ticking in Click Fraud Cases

20y Pamela Parker

Clock is Ticking in Click Fraud Cases

The clock may have just started ticking for Google in its click fraud lawsuits Read More...

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WOM Wednesdays
Media

WOM Wednesdays

20y Enid Burns

WOM Wednesdays

The Word of Mouth Marketing Association (WOMMA) plans to hold a weekly teleconference series to educate marketers on topics like blogs, ethics and vir...

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Natalie Portman Raps Again
Media

Natalie Portman Raps Again

20y Zachary Rodgers

Natalie Portman Raps Again

NBC has evidently not lost all reason Read More

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Search Marketing as a Metric
Paid Search

Search Marketing as a Metric

20y Kevin Lee

Search Marketing as a Metric

Thinking about search cause rather than an effect can be very liberating. Read More...

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Execs & Accounts for March 10, 2006
Media

Execs & Accounts for March 10, 2006

20y Zachary Rodgers

Execs & Accounts for March 10, 2006

FIM hires president and chief strategy officer from within; PubSub CEO departs; Optiem hires three. Read More...

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Paid Search Spawns ’Drafting’ and ’Hijacking’ Strategies
Media

Paid Search Spawns ’Drafting’ and ’Hijacking’ Strategies

20y Enid Burns

Paid Search Spawns ’Drafting’ and ’Hijacking’ Stra...

SEM firms engage in "drafting" practices to put their client’s brands up against other brands in search results, but not all agree the practices are e...

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As Local Paid Search Grows, Local Media to Battle Big Search Engines
Media

As Local Paid Search Grows, Local Media to Battle Big Search Engines

20y Kate Kaye

As Local Paid Search Grows, Local Media to Battle ...

Paid local search ad spending is set to double this year and climb to $4 billion by 2010, according to a new report from Borrell Associates, which pre...

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Worldwide Teen Generation Dubbed 'SuperConnectors'
Audience

Worldwide Teen Generation Dubbed 'SuperConnectors'

20y Enid Burns

Worldwide Teen Generation Dubbed 'SuperConnectors'

A new, highly-connected global class of teens is highly active online, but resistant to traditional brand messages. Read More...

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Attack of the APIs
Marketing

Attack of the APIs

20y Pamela Parker

Attack of the APIs

Viral videos aren't the only way to capture user attention. Providing utility works, too. Read More...

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Feeding TV Audiences With Video
Media

Feeding TV Audiences With Video

20y Ian Schafer

Feeding TV Audiences With Video

How broadcast TV can leverage file sharing to avoid the mistakes of the past -- and to save its business model. Read More...

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Click Fraud Settlement Viewed as Win-Win by Some
Media

Click Fraud Settlement Viewed as Win-Win by Some

20y Kevin Newcomb

Click Fraud Settlement Viewed as Win-Win by Some

UPDATE: One legal analyst says the proposed settlement may be the best possible outcome for both sides. Read More...

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Gaining Trust Online
Analytics

Gaining Trust Online

20y Jack Aaronson

Gaining Trust Online

With information everywhere, becoming a trusted advisor is a critical step to gaining market share -- and share of wallet. Read More...

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Peek at Microsoft's Office Live
Media

Peek at Microsoft's Office Live

20y Pamela Parker

Peek at Microsoft's Office Live

We're curious about Microsoft's "Ads Everywhere" (named that by us, not by them) initiative, which includes Windows Live, Windows Live Expo , Xbox Liv...

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CP+B's Shades of Video
Media

CP+B's Shades of Video

20y Zachary Rodgers

CP+B's Shades of Video

VWFeatures.com dovetails nicely with Volkswagen's current "German engineering in da house" TV spots for the GTI Read More...

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Google Buys Writely
Media

Google Buys Writely

20y Rebecca Lieb

Google Buys Writely

As rumored, Google bought Writely . As John Battelle so, uh, rightly points out , Mountain View is head-to-head with Redmond, from demographic site ta...

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