Atlas Identifies Optimal Dayparts for Advertisers
Media

Atlas Identifies Optimal Dayparts for Advertisers

21y Enid Burns

Atlas Identifies Optimal Dayparts for Advertisers

CPM campaigns benefit from exposure in the lunchtime and primetime hours when consumers are more likely to convert. Read More...

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Google Launches Blog Search
Media

Google Launches Blog Search

21y Kevin Newcomb

Google Launches Blog Search

The new service aims to index any site with an RSS or Atom feed. Read More...

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Execs & Accounts for September 14, 2005
Media

Execs & Accounts for September 14, 2005

21y Zachary Rodgers

Execs & Accounts for September 14, 2005

CNN names digital ad sales chief; Carat Fusion nabs Napster; WhenU hires Ken Evans to lead sales. Read More...

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Return Path Gets Into RSS Ad Sales
Media

Return Path Gets Into RSS Ad Sales

21y Zachary Rodgers

Return Path Gets Into RSS Ad Sales

UPDATE: A deal with FeedBurner draws the e-mail player into the new hot feed marketing arena. Read More...

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Interactive Advertising Growth: Careful What You Wish For
Marketing

Interactive Advertising Growth: Careful What You Wish For

21y David Cohen

Interactive Advertising Growth: Careful What You W...

With interactive ad growth, we're getting what we wished for. Now we face a new set of challenges. Read More...

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Hollywood's Marketing Upheaval, Part One
Media

Hollywood's Marketing Upheaval, Part One

21y Zachary Rodgers

Hollywood's Marketing Upheaval, Part One

Will a bad summer for movies be a boon for online ad budgets? Read More...

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Online Branding and the Behavioral Partnership
Data insights

Online Branding and the Behavioral Partnership

21y Andy Chen

Online Branding and the Behavioral Partnership

Behavioral targeting can be a powerful tool for effectively grabbing consumer attention online in the complicated game of online branding. Read More...

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Pokemon Meets Advertising Week?
Media

Pokemon Meets Advertising Week?

21y Pamela Parker

Pokemon Meets Advertising Week?

Fond of advertising spokes-characters and slogans? Collect all 52! That's the idea behind a digital trading cards game cooked up by Yahoo! and Digital...

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The Rise of CPA Ad Networks
Media

The Rise of CPA Ad Networks

21y Hollis Thomases

The Rise of CPA Ad Networks

CPA ad networks are more popular -- and profitable -- than ever. Some tipson making your campaign with them a success. Read More...

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Oodle Takes Aim at College Crowd
Media

Oodle Takes Aim at College Crowd

21y Kevin Newcomb

Oodle Takes Aim at College Crowd

The classifieds aggregator has launched over 100 college-specific classifieds sites. Read More...

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DoubleClick Reports Decline in Open Rates
Data insights

DoubleClick Reports Decline in Open Rates

21y Enid Burns

DoubleClick Reports Decline in Open Rates

Open rates continue to decline, though conversion rates remain strong. Read More...

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Manage the Experience Gap During Downtime
Marketing

Manage the Experience Gap During Downtime

21y Mark Kingdon

Manage the Experience Gap During Downtime

In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Read More...

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Eyeblaster Adds Multi-Unit Synchronization
Media

Eyeblaster Adds Multi-Unit Synchronization

21y Zachary Rodgers

Eyeblaster Adds Multi-Unit Synchronization

New features in Eyeblaster v 6.0 include ad synchronization within a page, behavioral sequencing, and a rich media creation tool geared toward coop ad...

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Time Warner to Consolidate Financial Sites
Media

Time Warner to Consolidate Financial Sites

21y Kevin Newcomb

Time Warner to Consolidate Financial Sites

Four business and financial Web properties will merge under the CNNMoney.com brand. Read More...

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Advertisers Follow the Audience to Video Games
Media

Advertisers Follow the Audience to Video Games

21y Enid Burns

Advertisers Follow the Audience to Video Games

Broadcast advertising revenue will give way to inventory in video games and online in 2006, Jack Myers forecasts. Read More...

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The Value of Competitive Data
Analytics

The Value of Competitive Data

21y Jason Burby

The Value of Competitive Data

Comparing your conversion rates with your competitors' can be a tricky business... and may be the wrong thing to focus on. Read More...

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Emmys Go Interactive
Media

Emmys Go Interactive

21y Pamela Parker

Emmys Go Interactive

Who said iTV wasn't mainstream? The International Academy of Television Arts and Sciences (the international chapter of the group that brings you the ...

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Carat Interactive Becomes 'Carat Fusion'
Media

Carat Interactive Becomes 'Carat Fusion'

21y Zachary Rodgers

Carat Interactive Becomes 'Carat Fusion'

The twin clarion calls of channel integration and consumer engagement claim one of the biggest U.S. digital marketing firms. Read More...

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Execs & Accounts for September 12, 2005
Media

Execs & Accounts for September 12, 2005

21y Zachary Rodgers

Execs & Accounts for September 12, 2005

MIVA hires former Bluestreak head as COO; Knight Ridder exec goes to Tacoda. Read More...

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Fathom Breaks Into Analytics
Media

Fathom Breaks Into Analytics

21y Enid Burns

Fathom Breaks Into Analytics

The SEM firm's new automated data platform will integrate reporting on marketing campaigns across a variety of channels. Read More...

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EBay Jumps on Pay-Per-Call Bandwagon with Skype Buy
Media

EBay Jumps on Pay-Per-Call Bandwagon with Skype Buy

21y Pamela Parker

EBay Jumps on Pay-Per-Call Bandwagon with Skype Bu...

The $2.6 billion purchase lets eBay expand into lead generation. Read More...

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Effective Information Architecture for Search Engine Visibility
Search

Effective Information Architecture for Search Engine Visibility

21y Shari Thurow

Effective Information Architecture for Search Engi...

Are you getting bad information architecture advice from unqualified SEOs? Read More...

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iTunes Phone Gets a Promotional Site
Media

iTunes Phone Gets a Promotional Site

21y Zachary Rodgers

iTunes Phone Gets a Promotional Site

BBDO's Web site for the Motorola ROKR is tightly integrated with the ad campaign. Read More...

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Royal Flush: Making Landing Pages Pay Off
Marketing

Royal Flush: Making Landing Pages Pay Off

21y Gary Stein

Royal Flush: Making Landing Pages Pay Off

Win the pot by playing your best landing-page cards. Read More...

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Segmentation: Learning From Best Buy
Email

Segmentation: Learning From Best Buy

21y Jeanne Jennings

Segmentation: Learning From Best Buy

Still making excuses for not segmenting your e-mail list? Jeanne puts four to rest. Read More...

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Measurement and Testing: Launch Your Campaign to New Heights
Marketing

Measurement and Testing: Launch Your Campaign to New Heights

21y Jeremy Lockhorn

Measurement and Testing: Launch Your Campaign to N...

Cross-channel measurement. Online media mix measurement. In the sea of online marketing data, you can't afford to ignore these measures. Read More...

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August Monthly Stat Pack
Audience

August Monthly Stat Pack

21y ClickZ Stats Staff

August Monthly Stat Pack

ClickZ Stats' monthly round-up of stories containing tables, charts and graphs. Read More...

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