Get out your mouse! A fresh look is in order for your campaigns, creative, keywords, and match types. Read More...
View articleWatch out, ad copywriters: A new site aims to tap the Web's average Joes and Josephines to do your jobs. Read More...
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View articleVenerable print journalists do video and podcasts, while TV tries to adapt to the small screen. Can they pull it off? Read More...
View articleYesterday I got an e-mail from Verizon, "Verizon Wireless Get it Now on your Motorola V710." It didn't have to say, "Dear Enid," it showed Verizon kne...
View articleA whole new form of local SEO is becoming mainstream. And, it requires different tactics. Part two of a two-part series. Read More...
View articleThe company reports revenue of $1.4 billion for the second quarter. Brin says wide release of Google's site-targeting program is imminent. Read More...
View articleThe agency hires an executive creative director and a managing director to its New York office. Read More...
View articleCAN-SPAM slams hired-gun e-mailers. Read More
View articleAmong all media tracked by The Kelsey Group, only PPC Internet Yellow Pages showed a significant jump in planned spending. Read More...
View articleEffective brand-building needn't be limited to a 468 x 60 pixel box. Read More...
View articleUsers who choose to interact are your most involved visitors. Make the most of the consumer engagement relationship. Read More...
View articleSearch engine marketing is set to reach three billion euros by 2010. Read More...
View articleThe original floating ad firm becomes the latest to offer all-around ad management solutions. Read More...
View articleA vendor study examines behavioral targeting effectiveness from both the buy and sell side. Read More...
View articleA little research (and some knowledge) helps reveal an SEM scam. Read More...
View articleAnother study casts doubts on third-party cookie use, this time for e-tailers. Read More...
View articleHow will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Read More...
View articleDeep Focus hires a director of operations; PointRoll hires four in sales and account management; Kronengold departs Eyeblaster. Read More...
View articleSo I ordered a bunch of trousers from EddieBauer.com (because every women's store on the planet has a 'petite' section, but it's a law of the universe...
View articleCalvin Klein unveils a bottle full of models in the middle of Times Square today Read More...
View articleA new premium program from the social networking service lets groups promote themselves and their events. Read More...
View articleA Yahoo!/Harris Interactive study reports most new movers -- a group coveted by marketers -- find solace in local Web searching. Read More...
View articleThe devices are reaching critical mass and the range of content is expanding quickly. Where are the advertisers? Read More...
View articleWhen it's time to act on the data, be prepared for roadblocks and know you can overcome them. Read More...
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